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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 6
  • 1
    Goodacre, Andrew John
    Director born in August 1963
    Individual (12 offsprings)
    Officer
    icon of calendar 2019-03-08 ~ now
    OF - Director → CIF 0
  • 2
    Moody, Jeffrey Thomas
    Managing Director born in March 1961
    Individual (5 offsprings)
    Officer
    icon of calendar 2015-01-21 ~ now
    OF - Director → CIF 0
  • 3
    Jones, Albert John
    Company Director born in October 1976
    Individual (6 offsprings)
    Officer
    icon of calendar 2014-06-19 ~ now
    OF - Director → CIF 0
  • 4
    Josan, Surinder Pal Singh
    Director born in January 1965
    Individual (4 offsprings)
    Officer
    icon of calendar 2018-07-26 ~ now
    OF - Director → CIF 0
  • 5
    Long, Beverley Ann
    Finance Director born in June 1964
    Individual (13 offsprings)
    Officer
    icon of calendar 2018-07-25 ~ now
    OF - Director → CIF 0
    Long, Beverley Ann
    Individual (13 offsprings)
    Officer
    icon of calendar 2018-07-25 ~ now
    OF - Secretary → CIF 0
  • 6
    icon of address225, Bristol Road, Birmingham, England
    Active Corporate (14 parents, 6 offsprings)
    Person with significant control
    icon of calendar 2019-01-01 ~ now
    PE - Ownership of shares – 75% or moreCIF 0
Ceased 30
  • 1
    Mayo, Jonathan Edward
    Company Director born in May 1955
    Individual (2 offsprings)
    Officer
    icon of calendar 2006-05-19 ~ 2014-11-20
    OF - Director → CIF 0
  • 2
    Overt Locke, Alan
    Hardware Retailer born in May 1929
    Individual
    Officer
    icon of calendar ~ 1993-05-10
    OF - Director → CIF 0
  • 3
    Stuart, Hugh Alexander Gibb
    Ironmonger born in June 1926
    Individual (1 offspring)
    Officer
    icon of calendar ~ 1991-07-11
    OF - Director → CIF 0
  • 4
    Reeks, Terence William Charles
    Company Director born in April 1945
    Individual (2 offsprings)
    Officer
    icon of calendar 2009-07-30 ~ 2013-06-25
    OF - Director → CIF 0
  • 5
    Hawkins, Alan Keith
    Chartered Accountant born in September 1952
    Individual (4 offsprings)
    Officer
    icon of calendar 1995-05-08 ~ 2019-01-21
    OF - Director → CIF 0
    Hawkins, Alan Keith
    Individual (4 offsprings)
    Officer
    icon of calendar ~ 2018-07-25
    OF - Secretary → CIF 0
  • 6
    Rodway, Colin James
    Hardware Retailer born in September 1944
    Individual
    Officer
    icon of calendar 2002-10-31 ~ 2011-12-31
    OF - Director → CIF 0
  • 7
    Noyce, William Timothy
    Home Director Garden Centre born in April 1942
    Individual
    Officer
    icon of calendar 1997-05-09 ~ 1998-03-12
    OF - Director → CIF 0
  • 8
    Gordon, Caroline Jane
    Co Director born in November 1957
    Individual (1 offspring)
    Officer
    icon of calendar 2007-01-01 ~ 2017-05-22
    OF - Director → CIF 0
  • 9
    Patterson, John Bryan
    Ironmonger born in July 1930
    Individual
    Officer
    icon of calendar ~ 1994-05-10
    OF - Director → CIF 0
  • 10
    Rowlatt, Richard David
    Hardware Retailer born in February 1952
    Individual (3 offsprings)
    Officer
    icon of calendar ~ 1996-04-17
    OF - Director → CIF 0
  • 11
    Woolley, Paul
    Buyer born in June 1950
    Individual
    Officer
    icon of calendar 2001-01-01 ~ 2015-06-11
    OF - Director → CIF 0
  • 12
    Jackson, Simon
    Builders Merchant born in July 1957
    Individual (21 offsprings)
    Officer
    icon of calendar 1998-12-01 ~ 2013-10-24
    OF - Director → CIF 0
  • 13
    Firth, David Ian
    Ironmonger born in December 1941
    Individual (4 offsprings)
    Officer
    icon of calendar ~ 1992-05-22
    OF - Director → CIF 0
  • 14
    Kingdon, Gerald Roy
    Ironmonge born in October 1929
    Individual
    Officer
    icon of calendar 1991-07-11 ~ 1995-05-08
    OF - Director → CIF 0
  • 15
    Collins, John Richard
    Accountant born in February 1956
    Individual (1 offspring)
    Officer
    icon of calendar 2007-05-03 ~ 2018-07-25
    OF - Director → CIF 0
  • 16
    Cohen, Gerald
    Consultant born in July 1930
    Individual
    Officer
    icon of calendar 1998-05-11 ~ 2002-05-13
    OF - Director → CIF 0
  • 17
    Woods, William Gerald
    Ironmonger born in July 1938
    Individual
    Officer
    icon of calendar 1994-05-10 ~ 1999-01-11
    OF - Director → CIF 0
  • 18
    Winters, Glynn
    Director born in February 1945
    Individual
    Officer
    icon of calendar 1996-04-17 ~ 1996-12-31
    OF - Director → CIF 0
  • 19
    Brawn, David Malcolm
    Sales Director born in May 1947
    Individual (2 offsprings)
    Officer
    icon of calendar 1995-05-08 ~ 1996-02-29
    OF - Director → CIF 0
  • 20
    Griffiths, Peter Major
    Company Director born in September 1940
    Individual
    Officer
    icon of calendar 2000-01-27 ~ 2007-01-01
    OF - Director → CIF 0
  • 21
    Lawson, John Francis
    Director-Retail Hardware born in June 1937
    Individual (1 offspring)
    Officer
    icon of calendar 1993-05-10 ~ 1997-05-09
    OF - Director → CIF 0
  • 22
    Follett, Ian
    Manager born in April 1937
    Individual
    Officer
    icon of calendar 1995-05-08 ~ 1999-01-11
    OF - Director → CIF 0
  • 23
    Deamer, Tony Leonard
    Shop Proprietor born in September 1937
    Individual
    Officer
    icon of calendar 2002-10-31 ~ 2007-01-01
    OF - Director → CIF 0
  • 24
    Golden, Sarah Samantha
    Marketing born in June 1977
    Individual
    Officer
    icon of calendar 2007-01-01 ~ 2017-05-24
    OF - Director → CIF 0
  • 25
    Kingdon, Gerald Ian
    Company Director born in July 1933
    Individual
    Officer
    icon of calendar 1994-03-16 ~ 1999-01-11
    OF - Director → CIF 0
  • 26
    Swift, Jonathan Frank
    Managing Director born in November 1941
    Individual
    Officer
    icon of calendar 1995-05-08 ~ 2006-05-19
    OF - Director → CIF 0
  • 27
    Marshall, Cecil
    Ironmonger born in November 1926
    Individual
    Officer
    icon of calendar ~ 1995-05-08
    OF - Director → CIF 0
  • 28
    Smellie, Brian James Macdonald
    Company Director born in March 1945
    Individual
    Officer
    icon of calendar 1997-05-09 ~ 2001-05-11
    OF - Director → CIF 0
  • 29
    Weedon, Michael Ian
    Director born in March 1958
    Individual (1 offspring)
    Officer
    icon of calendar 1998-12-01 ~ 2016-06-30
    OF - Director → CIF 0
  • 30
    Vara, Vinod Karsan
    Com Director born in November 1959
    Individual (4 offsprings)
    Officer
    icon of calendar 2007-01-01 ~ 2019-05-02
    OF - Director → CIF 0
parent relation
Company in focus

BIRA DIRECT LIMITED

Previous names
BHF DIRECT LIMITED - 2011-05-13
HARDWARE FEDERATION MERCHANDISING COMPANY LIMITED (THE) - 1998-10-08
Standard Industrial Classification
46900 - Non-specialised Wholesale Trade

  • BIRA DIRECT LIMITED
    Info
    BHF DIRECT LIMITED - 2011-05-13
    HARDWARE FEDERATION MERCHANDISING COMPANY LIMITED (THE) - 2011-05-13
    Registered number 00739251
    icon of address225 Bristol Road, Edgbaston, Birmingham B5 7UB
    Private Limited Company incorporated on 1962-10-30 (63 years). The company status is Active.
    The last date of confirmation statement was made at 2025-05-27
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.

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Contains public sector information retrieved at 26 August 2025 and licensed under the Open Government Licence v3.0.