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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 3
  • 1
    Slaats, Paul Henry
    Born in May 1962
    Individual (2 offsprings)
    Officer
    icon of calendar 2023-10-02 ~ now
    OF - Director → CIF 0
  • 2
    Langsfeld, Mark David
    Born in May 1970
    Individual (2 offsprings)
    Officer
    icon of calendar 2020-04-24 ~ now
    OF - Director → CIF 0
  • 3
    icon of address20-22, Bedford Row, London, England
    Active Corporate (2 parents, 1 offspring)
    Person with significant control
    icon of calendar 2017-02-08 ~ now
    PE - Ownership of shares – 75% or moreCIF 0
    PE - Ownership of voting rights - 75% or moreCIF 0
    PE - Right to appoint or remove directorsCIF 0
Ceased 10
  • 1
    Greest, Claire
    Business Executive born in June 1965
    Individual
    Officer
    icon of calendar 2013-05-01 ~ 2017-02-07
    OF - Director → CIF 0
  • 2
    Gelman, Alex Zander
    Ceo born in December 1984
    Individual
    Officer
    icon of calendar 2017-02-08 ~ 2020-04-24
    OF - Director → CIF 0
  • 3
    Greest, David
    Economist born in January 1944
    Individual
    Officer
    icon of calendar ~ 2017-02-08
    OF - Director → CIF 0
  • 4
    Hagan, Annelise Baugh, Dr
    Director born in June 1978
    Individual
    Officer
    icon of calendar 2013-05-01 ~ 2017-02-08
    OF - Director → CIF 0
  • 5
    Greest, Joanne
    Business Executive born in July 1965
    Individual
    Officer
    icon of calendar 2013-05-01 ~ 2017-02-08
    OF - Director → CIF 0
  • 6
    Hagan, Julie
    Company Director born in March 1947
    Individual
    Officer
    icon of calendar 1993-05-28 ~ 2017-02-08
    OF - Director → CIF 0
    Hagan, Julie
    Individual
    Officer
    icon of calendar 1993-03-31 ~ 2017-02-08
    OF - Secretary → CIF 0
  • 7
    Hagan, Laurence William, Dr
    Advertising Consultant born in June 1945
    Individual
    Officer
    icon of calendar ~ 1993-03-31
    OF - Director → CIF 0
    icon of calendar 1993-03-31 ~ 2017-02-08
    OF - Director → CIF 0
    Hagan, Laurence William, Dr
    Individual
    Officer
    icon of calendar ~ 1993-03-31
    OF - Secretary → CIF 0
  • 8
    Hagan, Clarissa Baugh
    Director born in April 1983
    Individual
    Officer
    icon of calendar 2013-05-01 ~ 2017-02-08
    OF - Director → CIF 0
  • 9
    Proctor, David Geofrey
    Partner born in July 1965
    Individual
    Officer
    icon of calendar 2020-04-24 ~ 2023-10-02
    OF - Director → CIF 0
  • 10
    Greest, Linda
    Company Director born in December 1945
    Individual
    Officer
    icon of calendar 1993-05-28 ~ 2017-02-08
    OF - Director → CIF 0
parent relation
Company in focus

GENERAL ADVERTISING & MARKETING MEASUREMENT & ANALYSIS ASSOCIATES LIMITED

Standard Industrial Classification
63110 - Data Processing, Hosting And Related Activities
Brief company account
Please be reminded the displayed account data is older than 4 years hence might not reflect current company status.
Par Value of Share
Class 1 ordinary share
5 GBP2015-01-01 ~ 2015-12-31
Tangible fixed assets
20,347 GBP2015-12-31
28,804 GBP2014-12-31
Debtors
302,364 GBP2015-12-31
207,877 GBP2014-12-31
Cash at bank and in hand
432,807 GBP2015-12-31
642,182 GBP2014-12-31
Current Assets
735,171 GBP2015-12-31
850,059 GBP2014-12-31
Current liabilities
519,988 GBP2015-12-31
527,815 GBP2014-12-31
Net Current Assets/Liabilities
215,183 GBP2015-12-31
322,244 GBP2014-12-31
Total Assets Less Current Liabilities
235,530 GBP2015-12-31
351,048 GBP2014-12-31
Called-up share capital
99 GBP2015-12-31
99 GBP2014-12-31
Retained earnings
235,431 GBP2015-12-31
Shareholder's fund
235,530 GBP2015-12-31
351,048 GBP2014-12-31
Cost/valuation of tangible fixed assets
148,060 GBP2015-12-31
161,471 GBP2014-12-31
Tangible fixed assets - Disposals
-16,592 GBP2015-01-01 ~ 2015-12-31
Depreciation of tangible fixed assets
127,713 GBP2015-12-31
132,667 GBP2014-12-31
Depreciation expense of tangible fixed assets in the period
11,637 GBP2015-01-01 ~ 2015-12-31
Tangible fixed assets - Decrease/increase in depreciation due to disposals
-16,591 GBP2015-01-01 ~ 2015-12-31
Number of shares allotted
Class 1 ordinary share
1,980 shares2015-12-31
Paid-up share capital
Class 1 ordinary share
99 GBP2015-12-31
99 GBP2014-12-31

  • GENERAL ADVERTISING & MARKETING MEASUREMENT & ANALYSIS ASSOCIATES LIMITED
    Info
    Registered number 01569366
    icon of address4 Argent Court Sylvan Way, Southfields Business Park, Basildon SS15 6TH
    PRIVATE LIMITED COMPANY incorporated on 1981-06-22 (44 years 7 months). The company status is Active.
    The last date of confirmation statement was made at 2025-02-11
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.

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Contains public sector information retrieved at 12 November 2025 and licensed under the Open Government Licence v3.0.