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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 3
  • 1
    Lewis, Gemma Lester
    Research Director born in November 1981
    Individual (1 offspring)
    Officer
    icon of calendar 2016-12-19 ~ now
    OF - Director → CIF 0
    Gemma Lester Lewis
    Born in November 1981
    Individual (1 offspring)
    Person with significant control
    icon of calendar 2019-08-20 ~ now
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
  • 2
    Boyce, Kirsty Rebecca Lyn
    Market Research Director born in February 1973
    Individual (1 offspring)
    Officer
    icon of calendar 2012-09-01 ~ now
    OF - Director → CIF 0
    Ms Kirsty Rebecca Lyn Boyce
    Born in February 1973
    Individual (1 offspring)
    Person with significant control
    icon of calendar 2019-08-20 ~ now
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
  • 3
    Crookes, Helen Josephine
    Individual (2 offsprings)
    Officer
    icon of calendar 2014-10-01 ~ now
    OF - Secretary → CIF 0
Ceased 4
  • 1
    Walley, Alexandra Caroline Mary
    Market Researcher born in March 1960
    Individual
    Officer
    icon of calendar ~ 1998-12-17
    OF - Director → CIF 0
    Walley, Alexandra Caroline Mary
    Individual
    Officer
    icon of calendar ~ 1998-12-17
    OF - Secretary → CIF 0
  • 2
    Cox, Elizabeth
    Market Researcher born in July 1960
    Individual
    Officer
    icon of calendar ~ 1995-08-31
    OF - Director → CIF 0
  • 3
    Marie, Sally Alison Chisholm
    Market Researcher born in August 1960
    Individual (3 offsprings)
    Officer
    icon of calendar ~ 2014-09-30
    OF - Director → CIF 0
    Mrs Sally Alison Chisholm Marie
    Born in August 1960
    Individual (3 offsprings)
    Person with significant control
    icon of calendar 2016-04-06 ~ 2019-08-20
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
  • 4
    Marie, Said
    Manager born in October 1952
    Individual (3 offsprings)
    Officer
    icon of calendar 2001-09-10 ~ 2019-08-20
    OF - Director → CIF 0
    Marie, Said
    Business Manager
    Individual (3 offsprings)
    Officer
    icon of calendar 1998-12-22 ~ 2014-10-01
    OF - Secretary → CIF 0
    Mr Said Marie
    Born in October 1952
    Individual (3 offsprings)
    Person with significant control
    icon of calendar 2016-04-06 ~ 2019-08-20
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
parent relation
Company in focus

DIRECTIONS (RESEARCH AND MARKETING) LIMITED

Previous name
OPENMUSTER LIMITED - 1987-09-07
Standard Industrial Classification
73200 - Market Research And Public Opinion Polling
Brief company account
Fixed Assets
1,280 GBP2024-08-31
480 GBP2023-08-31
Current Assets
274,311 GBP2024-08-31
254,566 GBP2023-08-31
Creditors
Amounts falling due within one year
-155,196 GBP2024-08-31
-134,142 GBP2023-08-31
Net Current Assets/Liabilities
122,064 GBP2024-08-31
128,328 GBP2023-08-31
Total Assets Less Current Liabilities
123,344 GBP2024-08-31
128,808 GBP2023-08-31
Creditors
Amounts falling due after one year
-17,500 GBP2024-08-31
-27,500 GBP2023-08-31
Net Assets/Liabilities
105,844 GBP2024-08-31
101,308 GBP2023-08-31
Equity
105,844 GBP2024-08-31
101,308 GBP2023-08-31
Average Number of Employees
52023-09-01 ~ 2024-08-31
52022-09-01 ~ 2023-08-31

  • DIRECTIONS (RESEARCH AND MARKETING) LIMITED
    Info
    OPENMUSTER LIMITED - 1987-09-07
    Registered number 02148938
    icon of address55 East Gomeldon Road, Gomeldon, Salisbury SP4 6LT
    Private Limited Company incorporated on 1987-07-21 (38 years 4 months). The company status is Active.
    The last date of confirmation statement was made at 2025-06-07
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.

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Contains public sector information retrieved at 16 October 2025 and licensed under the Open Government Licence v3.0.