The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 2
  • 1
    Carter, Nicholas
    Sales Director born in November 1967
    Individual (3 offsprings)
    Officer
    2005-08-04 ~ now
    OF - Director → CIF 0
  • 2
    Unit 16, Apex Business Centre, Dunstable, Bedfordshire, United Kingdom
    Active Corporate (2 parents, 1 offspring)
    Equity (Company account)
    1,971,779 GBP2023-12-31
    Person with significant control
    2020-03-10 ~ now
    PE - Ownership of shares – 75% or more → CIF 0
    PE - Ownership of voting rights - 75% or more → CIF 0
Ceased 7
  • 1
    Ward, Robert Ralph Frank
    Company Director born in October 1942
    Individual
    Officer
    ~ 1999-08-25
    OF - Director → CIF 0
  • 2
    Cordell, Michael
    Chartered Accountant born in January 1953
    Individual (8 offsprings)
    Officer
    ~ 1999-08-25
    OF - Director → CIF 0
    Cordell, Michael
    Individual (8 offsprings)
    Officer
    ~ 1999-08-25
    OF - Secretary → CIF 0
  • 3
    Reuben, Lee
    Company Director born in March 1970
    Individual (20 offsprings)
    Officer
    1999-08-25 ~ 2020-03-10
    OF - Director → CIF 0
    Mr Lee Reuben
    Born in March 1970
    Individual (20 offsprings)
    Person with significant control
    2016-04-06 ~ 2020-03-10
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50% → CIF 0
  • 4
    Mr Jonathan Reuben
    Born in January 1981
    Individual (7 offsprings)
    Person with significant control
    2016-04-06 ~ 2020-03-10
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50% → CIF 0
  • 5
    Reuben, James
    Individual
    Officer
    2001-09-17 ~ 2020-03-10
    OF - Secretary → CIF 0
  • 6
    Reuben, Dennis Alan
    Company Director born in June 1946
    Individual
    Officer
    ~ 2001-04-17
    OF - Director → CIF 0
    Reuben, Dennis Alan
    Individual
    Officer
    1999-08-25 ~ 2001-04-17
    OF - Secretary → CIF 0
  • 7
    Reuben, Martin Jack
    Director born in July 1943
    Individual (9 offsprings)
    Officer
    ~ 1998-03-16
    OF - Director → CIF 0
    Reuben, Martin Jack
    Corporate Promotions Executive born in July 1943
    Individual (9 offsprings)
    2003-06-06 ~ 2020-03-10
    OF - Director → CIF 0
parent relation
Company in focus

INITIAL INCENTIVES LIMITED

Previous names
INITIAL PLASTICS LIMITED - 1995-06-30
PASTWIDE LIMITED - 1990-07-25
Standard Industrial Classification
73110 - Advertising Agencies
Brief company account
Property, Plant & Equipment
49,037 GBP2023-12-31
5,817 GBP2022-12-31
Total Inventories
108,002 GBP2023-12-31
111,501 GBP2022-12-31
Debtors
507,709 GBP2023-12-31
451,302 GBP2022-12-31
Cash at bank and in hand
19,462 GBP2023-12-31
230,103 GBP2022-12-31
Current Assets
635,173 GBP2023-12-31
792,906 GBP2022-12-31
Creditors
Current
383,749 GBP2023-12-31
396,026 GBP2022-12-31
Net Current Assets/Liabilities
251,424 GBP2023-12-31
396,880 GBP2022-12-31
Total Assets Less Current Liabilities
300,461 GBP2023-12-31
402,697 GBP2022-12-31
Net Assets/Liabilities
253,486 GBP2023-12-31
363,513 GBP2022-12-31
Equity
253,486 GBP2023-12-31
363,513 GBP2022-12-31
Average Number of Employees
122023-01-01 ~ 2023-12-31
122022-01-01 ~ 2022-12-31
Property, Plant & Equipment - Gross Cost
Plant and equipment
20,548 GBP2023-12-31
16,800 GBP2022-12-31
Furniture and fittings
14,131 GBP2023-12-31
14,131 GBP2022-12-31
Property, Plant & Equipment - Gross Cost
77,634 GBP2023-12-31
30,931 GBP2022-12-31
Motor vehicles
42,955 GBP2023-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Plant and equipment
12,189 GBP2023-12-31
10,983 GBP2022-12-31
Furniture and fittings
14,131 GBP2023-12-31
14,131 GBP2022-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
28,597 GBP2023-12-31
25,114 GBP2022-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Plant and equipment
1,206 GBP2023-01-01 ~ 2023-12-31
Motor vehicles
2,277 GBP2023-01-01 ~ 2023-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
3,483 GBP2023-01-01 ~ 2023-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Motor vehicles
2,277 GBP2023-12-31
Property, Plant & Equipment
Plant and equipment
8,359 GBP2023-12-31
5,817 GBP2022-12-31
Motor vehicles
40,678 GBP2023-12-31
Finished Goods
108,002 GBP2023-12-31
111,501 GBP2022-12-31
Trade Debtors/Trade Receivables
Current
399,345 GBP2023-12-31
371,248 GBP2022-12-31
Amounts Owed by Group Undertakings
Current
104,320 GBP2023-12-31
68,361 GBP2022-12-31
Prepayments/Accrued Income
Current
4,044 GBP2023-12-31
11,693 GBP2022-12-31
Debtors
Current, Amounts falling due within one year
507,709 GBP2023-12-31
451,302 GBP2022-12-31
Bank Borrowings/Overdrafts
Current
9,838 GBP2023-12-31
5,624 GBP2022-12-31
Trade Creditors/Trade Payables
Current
152,489 GBP2023-12-31
209,930 GBP2022-12-31
Amounts owed to group undertakings
Current
118,449 GBP2023-12-31
90,244 GBP2022-12-31
Corporation Tax Payable
Current
26,074 GBP2023-12-31
Other Taxation & Social Security Payable
Current
11,096 GBP2023-12-31
12,411 GBP2022-12-31
Other Creditors
Current
8,340 GBP2023-12-31
4,659 GBP2022-12-31
Accrued Liabilities/Deferred Income
Current
15,675 GBP2023-12-31
29,619 GBP2022-12-31
  • INITIAL INCENTIVES LIMITED
    Info
    INITIAL PLASTICS LIMITED - 1995-06-30
    PASTWIDE LIMITED - 1990-07-25
    Registered number 02183201
    Unit 16 Apex Business Centre, Boscombe Road, Dunstable, Bedfordshire LU5 4SB
    Private Limited Company incorporated on 1987-10-26 (37 years 8 months). The company status is Active.
    The last date of confirmation statement was made at 2024-12-31
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.

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Contains public sector information retrieved at 24 April 2025 and licensed under the Open Government Licence v3.0.