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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 2
  • 1
    Carter, Nicholas
    Born in November 1967
    Individual (3 offsprings)
    Officer
    icon of calendar 2005-08-04 ~ now
    OF - Director → CIF 0
  • 2
    icon of addressUnit 16, Apex Business Centre, Dunstable, Bedfordshire, United Kingdom
    Active Corporate (2 parents, 1 offspring)
    Equity (Company account)
    1,969,236 GBP2024-12-31
    Person with significant control
    icon of calendar 2020-03-10 ~ now
    PE - Ownership of voting rights - 75% or more → CIF 0
    PE - Ownership of shares – 75% or more → CIF 0
Ceased 7
  • 1
    Reuben, Lee
    Company Director born in March 1970
    Individual (20 offsprings)
    Officer
    icon of calendar 1999-08-25 ~ 2020-03-10
    OF - Director → CIF 0
    Mr Lee Reuben
    Born in March 1970
    Individual (20 offsprings)
    Person with significant control
    icon of calendar 2016-04-06 ~ 2020-03-10
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50% → CIF 0
  • 2
    Ward, Robert Ralph Frank
    Company Director born in October 1942
    Individual
    Officer
    icon of calendar ~ 1999-08-25
    OF - Director → CIF 0
  • 3
    Mr Jonathan Reuben
    Born in January 1981
    Individual (7 offsprings)
    Person with significant control
    icon of calendar 2016-04-06 ~ 2020-03-10
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50% → CIF 0
  • 4
    Cordell, Michael
    Chartered Accountant born in January 1953
    Individual (8 offsprings)
    Officer
    icon of calendar ~ 1999-08-25
    OF - Director → CIF 0
    Cordell, Michael
    Individual (8 offsprings)
    Officer
    icon of calendar ~ 1999-08-25
    OF - Secretary → CIF 0
  • 5
    Reuben, James
    Individual
    Officer
    icon of calendar 2001-09-17 ~ 2020-03-10
    OF - Secretary → CIF 0
  • 6
    Reuben, Martin Jack
    Director born in July 1943
    Individual (8 offsprings)
    Officer
    icon of calendar ~ 1998-03-16
    OF - Director → CIF 0
    Reuben, Martin Jack
    Corporate Promotions Executive born in July 1943
    Individual (8 offsprings)
    icon of calendar 2003-06-06 ~ 2020-03-10
    OF - Director → CIF 0
  • 7
    Reuben, Dennis Alan
    Company Director born in June 1946
    Individual
    Officer
    icon of calendar ~ 2001-04-17
    OF - Director → CIF 0
    Reuben, Dennis Alan
    Individual
    Officer
    icon of calendar 1999-08-25 ~ 2001-04-17
    OF - Secretary → CIF 0
parent relation
Company in focus

INITIAL INCENTIVES LIMITED

Previous names
INITIAL PLASTICS LIMITED - 1995-06-30
PASTWIDE LIMITED - 1990-07-25
Standard Industrial Classification
73110 - Advertising Agencies
Brief company account
Average Number of Employees
152024-01-01 ~ 2024-12-31
122023-01-01 ~ 2023-12-31
Property, Plant & Equipment
126,451 GBP2024-12-31
49,037 GBP2023-12-31
Total Inventories
91,505 GBP2024-12-31
108,002 GBP2023-12-31
Debtors
690,865 GBP2024-12-31
507,709 GBP2023-12-31
Cash at bank and in hand
26,749 GBP2024-12-31
19,462 GBP2023-12-31
Current Assets
809,119 GBP2024-12-31
635,173 GBP2023-12-31
Creditors
Amounts falling due within one year
505,180 GBP2024-12-31
383,749 GBP2023-12-31
Net Current Assets/Liabilities
303,939 GBP2024-12-31
251,424 GBP2023-12-31
Total Assets Less Current Liabilities
430,390 GBP2024-12-31
300,461 GBP2023-12-31
Creditors
Amounts falling due after one year
100,383 GBP2024-12-31
45,870 GBP2023-12-31
Net Assets/Liabilities
309,207 GBP2024-12-31
253,486 GBP2023-12-31
Equity
Called up share capital
1,208 GBP2024-12-31
1,208 GBP2023-12-31
Share premium
17,437 GBP2024-12-31
17,437 GBP2023-12-31
Capital redemption reserve
61,300 GBP2024-12-31
61,300 GBP2023-12-31
Retained earnings (accumulated losses)
229,262 GBP2024-12-31
173,541 GBP2023-12-31
Equity
309,207 GBP2024-12-31
253,486 GBP2023-12-31
Property, Plant & Equipment - Depreciation rate used
Plant and equipment
15.002024-01-01 ~ 2024-12-31
Furniture and fittings
15.002024-01-01 ~ 2024-12-31
Motor vehicles
18.002024-01-01 ~ 2024-12-31
Property, Plant & Equipment - Gross Cost
Plant and equipment
20,548 GBP2024-12-31
20,548 GBP2023-12-31
Furniture and fittings
14,131 GBP2024-12-31
14,131 GBP2023-12-31
Motor vehicles
129,402 GBP2024-12-31
42,955 GBP2023-12-31
Property, Plant & Equipment - Gross Cost
164,081 GBP2024-12-31
77,634 GBP2023-12-31
Property, Plant & Equipment - Disposals
Motor vehicles
-30,356 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment - Disposals
-30,356 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Plant and equipment
13,505 GBP2024-12-31
12,189 GBP2023-12-31
Furniture and fittings
14,131 GBP2024-12-31
14,131 GBP2023-12-31
Motor vehicles
9,994 GBP2024-12-31
2,277 GBP2023-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
37,630 GBP2024-12-31
28,597 GBP2023-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Plant and equipment
1,316 GBP2024-01-01 ~ 2024-12-31
Motor vehicles
14,547 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
15,863 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment - Decrease in depreciation and impairment related to disposals
Motor vehicles
-6,830 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment - Decrease in depreciation and impairment related to disposals
-6,830 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment
Plant and equipment
7,043 GBP2024-12-31
8,359 GBP2023-12-31
Motor vehicles
119,408 GBP2024-12-31
40,678 GBP2023-12-31
Trade Debtors/Trade Receivables
420,424 GBP2024-12-31
399,345 GBP2023-12-31
Amounts owed by group undertakings and participating interests
238,301 GBP2024-12-31
104,320 GBP2023-12-31
Other Debtors
32,140 GBP2024-12-31
4,044 GBP2023-12-31
Bank Borrowings/Overdrafts
Amounts falling due within one year
122,940 GBP2024-12-31
9,838 GBP2023-12-31
Trade Creditors/Trade Payables
Amounts falling due within one year
130,059 GBP2024-12-31
152,489 GBP2023-12-31
Amounts owed to group undertakings and participating interests
Amounts falling due within one year
72,626 GBP2024-12-31
118,449 GBP2023-12-31
Corporation Tax Payable
Amounts falling due within one year
12,978 GBP2024-12-31
26,074 GBP2023-12-31
Other Taxation & Social Security Payable
Amounts falling due within one year
74,801 GBP2024-12-31
52,884 GBP2023-12-31
Other Creditors
Amounts falling due within one year
91,776 GBP2024-12-31
24,015 GBP2023-12-31
Bank Borrowings/Overdrafts
Amounts falling due after one year
18,194 GBP2024-12-31
28,250 GBP2023-12-31
Other Creditors
Amounts falling due after one year
82,189 GBP2024-12-31
17,620 GBP2023-12-31
  • INITIAL INCENTIVES LIMITED
    Info
    INITIAL PLASTICS LIMITED - 1995-06-30
    PASTWIDE LIMITED - 1995-06-30
    Registered number 02183201
    icon of addressUnit 16 Apex Business Centre, Boscombe Road, Dunstable, Bedfordshire LU5 4SB
    PRIVATE LIMITED COMPANY incorporated on 1987-10-26 (38 years 1 month). The company status is Active.
    The last date of confirmation statement was made at 2024-12-31
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.

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Contains public sector information retrieved at 12 November 2025 and licensed under the Open Government Licence v3.0.