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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 2
  • 1
    Gay, Daren Clyde
    Born in January 1972
    Individual (2 offsprings)
    Officer
    icon of calendar 2018-07-17 ~ now
    OF - Director → CIF 0
    Mr Daren Clyde Gay
    Born in January 1972
    Individual (2 offsprings)
    Person with significant control
    icon of calendar 2018-07-17 ~ now
    PE - Ownership of voting rights - 75% or moreCIF 0
    PE - Ownership of shares – 75% or moreCIF 0
    PE - Right to appoint or remove directorsCIF 0
  • 2
    Mcdonald, Anne Johnston
    Individual (5 offsprings)
    Officer
    icon of calendar 1997-10-01 ~ now
    OF - Secretary → CIF 0
Ceased 8
  • 1
    Macginn, Robert John Michael Carey
    Marketing Director born in May 1961
    Individual
    Officer
    icon of calendar 2001-05-23 ~ 2003-03-07
    OF - Director → CIF 0
  • 2
    Gay, Clive Henry
    Design Consultant born in May 1949
    Individual (3 offsprings)
    Officer
    icon of calendar ~ 2018-08-03
    OF - Director → CIF 0
  • 3
    Calver, Paul
    Design Director born in March 1967
    Individual
    Officer
    icon of calendar 2001-05-23 ~ 2001-12-21
    OF - Director → CIF 0
    OF - Director → CIF 0
  • 4
    Mcqueen, Monica May
    Individual (1 offspring)
    Officer
    icon of calendar ~ 1997-10-01
    OF - Secretary → CIF 0
  • 5
    Gay, Darren Clyde
    Program Designer born in January 1972
    Individual (2 offsprings)
    Officer
    icon of calendar 2001-05-23 ~ 2017-12-29
    OF - Director → CIF 0
  • 6
    Mcdonald, Anne Johnston
    Financial Controller born in April 1951
    Individual (5 offsprings)
    Officer
    icon of calendar 2001-05-23 ~ 2018-08-03
    OF - Director → CIF 0
    Miss Anne Johnston Mcdonald
    Born in April 1951
    Individual (5 offsprings)
    Person with significant control
    icon of calendar 2016-06-30 ~ 2018-07-29
    PE - Has significant influence or controlCIF 0
  • 7
    Laubscher, Matthew Lodewyk
    Software Facilities Designer born in July 1976
    Individual (1 offspring)
    Officer
    icon of calendar 2002-06-01 ~ 2003-04-17
    OF - Director → CIF 0
  • 8
    icon of addressC/o Darren Gay, 21 Fairmount Road, London, United Kingdom
    Dissolved Corporate (2 parents)
    Equity (Company account)
    -3,769 GBP2020-12-31
    Person with significant control
    2016-04-06 ~ 2018-07-17
    PE - Ownership of voting rights - 75% or more as a member of a firmCIF 0
    PE - Right to appoint or remove directors as a member of a firmCIF 0
    PE - Ownership of shares – 75% or more as a member of a firmCIF 0
parent relation
Company in focus

SIMPLY D'NA LIMITED

Previous names
SELECTBAND LIMITED - 1989-01-20
TRADEMARK DESIGN LIMITED - 2004-06-02
SIMPLY DNA LIMITED - 2004-06-24
Standard Industrial Classification
73120 - Media Representation Services
Brief company account
Par Value of Share
Class 1 ordinary share
12024-01-01 ~ 2024-12-31
Property, Plant & Equipment
278 GBP2024-12-31
371 GBP2023-12-31
Debtors
281,544 GBP2024-12-31
286,163 GBP2023-12-31
Cash at bank and in hand
370 GBP2024-12-31
3,122 GBP2023-12-31
Current Assets
281,914 GBP2024-12-31
289,285 GBP2023-12-31
Creditors
Current
1,725,786 GBP2024-12-31
1,724,362 GBP2023-12-31
Net Current Assets/Liabilities
-1,443,872 GBP2024-12-31
-1,435,077 GBP2023-12-31
Total Assets Less Current Liabilities
-1,443,594 GBP2024-12-31
-1,434,706 GBP2023-12-31
Equity
Called up share capital
2 GBP2024-12-31
2 GBP2023-12-31
Retained earnings (accumulated losses)
-1,443,596 GBP2024-12-31
-1,434,708 GBP2023-12-31
Equity
-1,443,594 GBP2024-12-31
-1,434,706 GBP2023-12-31
Average Number of Employees
12024-01-01 ~ 2024-12-31
12023-01-01 ~ 2023-12-31
Property, Plant & Equipment - Gross Cost
Computers
245,190 GBP2023-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Computers
244,912 GBP2024-12-31
244,819 GBP2023-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Computers
93 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment
Computers
278 GBP2024-12-31
371 GBP2023-12-31
Other Debtors
Current, Amounts falling due within one year
184 GBP2024-12-31
Debtors
Current, Amounts falling due within one year
281,544 GBP2024-12-31
Amounts falling due within one year, Current
286,163 GBP2023-12-31
Other Taxation & Social Security Payable
Current
6,189 GBP2024-12-31
6,190 GBP2023-12-31
Other Creditors
Current
1,695,263 GBP2024-12-31
1,696,318 GBP2023-12-31
Number of Shares Issued (Fully Paid)
Class 1 ordinary share
2 shares2024-12-31
Profit/Loss
Retained earnings (accumulated losses)
-8,888 GBP2024-01-01 ~ 2024-12-31

  • SIMPLY D'NA LIMITED
    Info
    SELECTBAND LIMITED - 1989-01-20
    TRADEMARK DESIGN LIMITED - 1989-01-20
    SIMPLY DNA LIMITED - 1989-01-20
    Registered number 02324770
    icon of addressFreedman House Christopher Wren Yard, 117 High Street, Croydon, Surrey CR0 1QG
    PRIVATE LIMITED COMPANY incorporated on 1988-12-05 (37 years 1 month). The company status is Active.
    The last date of confirmation statement was made at 2025-04-04
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.

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Contains public sector information retrieved at 12 November 2025 and licensed under the Open Government Licence v3.0.