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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Jump to: Company in focus, Offsprings
Parent entities and officers 4
  • 1
    Pratt, Laura Mcinroy
    Director/Public Relations Exec born in April 1966
    Individual (6 offsprings)
    Officer
    ~ 1994-03-31
    OF - Director → CIF 0
  • 2
    Pratt, Alexander Leonard John
    Born in January 1963
    Individual (15 offsprings)
    Officer
    (before 1992-03-31) ~ now
    OF - Director → CIF 0
    Pratt, Alexander Leonard John
    Individual (15 offsprings)
    Officer
    ~ now
    OF - Secretary → CIF 0
    Mr Alexander Leonard John Pratt
    Born in January 1963
    Individual (15 offsprings)
    Person with significant control
    2016-04-06 ~ now
    PE - Ownership of shares – 75% or more → CIF 0
    PE - Ownership of voting rights - 75% or more → CIF 0
    PE - Right to appoint or remove directors → CIF 0
  • 3
    Shepherd, John David
    Director Of Sales born in December 1964
    Individual (5 offsprings)
    Officer
    1994-03-31 ~ 2015-04-30
    OF - Director → CIF 0
  • 4
    Williams, Keith
    Sales Director born in April 1945
    Individual (2 offsprings)
    Officer
    1996-11-11 ~ 1997-06-30
    OF - Director → CIF 0
parent relation
Company in focus

SERIOUS BRANDS LIMITED

Period: 2008-03-25 ~ now
Company number: 02485587 06436556
Registered names
SERIOUS BRANDS LIMITED - now 06436556
SUNALEX LTD. - 2008-03-25 06436556
Standard Industrial Classification
27900 - Manufacture Of Other Electrical Equipment
Brief company account
Property, Plant & Equipment
56,247 GBP2025-03-31
111,747 GBP2024-03-31
Fixed Assets - Investments
1 GBP2025-03-31
1 GBP2024-03-31
Fixed Assets
56,248 GBP2025-03-31
111,748 GBP2024-03-31
Debtors
194,950 GBP2025-03-31
426,362 GBP2024-03-31
Cash at bank and in hand
174,930 GBP2025-03-31
623,875 GBP2024-03-31
Current Assets
1,098,529 GBP2025-03-31
2,065,749 GBP2024-03-31
Creditors
Current
-871,734 GBP2025-03-31
-1,545,495 GBP2024-03-31
Net Current Assets/Liabilities
226,795 GBP2025-03-31
520,254 GBP2024-03-31
Total Assets Less Current Liabilities
283,043 GBP2025-03-31
632,002 GBP2024-03-31
Creditors
Non-current
-3,531 GBP2025-03-31
-13,950 GBP2024-03-31
Net Assets/Liabilities
279,512 GBP2025-03-31
618,052 GBP2024-03-31
Equity
Called up share capital
170,100 GBP2025-03-31
170,100 GBP2024-03-31
Retained earnings (accumulated losses)
109,412 GBP2025-03-31
447,952 GBP2024-03-31
Equity
279,512 GBP2025-03-31
618,052 GBP2024-03-31
Average Number of Employees
252024-04-01 ~ 2025-03-31
302023-04-01 ~ 2024-03-31
Property, Plant & Equipment - Gross Cost
Improvements to leasehold property
342,356 GBP2025-03-31
342,356 GBP2024-03-31
Furniture and fittings
713,041 GBP2025-03-31
703,032 GBP2024-03-31
Motor vehicles
23,455 GBP2025-03-31
82,455 GBP2024-03-31
Property, Plant & Equipment - Gross Cost
1,078,852 GBP2025-03-31
1,127,843 GBP2024-03-31
Property, Plant & Equipment - Other Disposals
Furniture and fittings
-18,658 GBP2024-04-01 ~ 2025-03-31
Motor vehicles
-59,000 GBP2024-04-01 ~ 2025-03-31
Property, Plant & Equipment - Other Disposals
-77,658 GBP2024-04-01 ~ 2025-03-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Improvements to leasehold property
339,990 GBP2025-03-31
339,398 GBP2024-03-31
Furniture and fittings
670,722 GBP2025-03-31
659,888 GBP2024-03-31
Motor vehicles
11,893 GBP2025-03-31
16,810 GBP2024-03-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
1,022,605 GBP2025-03-31
1,016,096 GBP2024-03-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Improvements to leasehold property
592 GBP2024-04-01 ~ 2025-03-31
Furniture and fittings
29,492 GBP2024-04-01 ~ 2025-03-31
Motor vehicles
13,521 GBP2024-04-01 ~ 2025-03-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
43,605 GBP2024-04-01 ~ 2025-03-31
Property, Plant & Equipment - Other Disposals/Decrease in Depreciation & Impairment
Furniture and fittings
-18,658 GBP2024-04-01 ~ 2025-03-31
Motor vehicles
-18,438 GBP2024-04-01 ~ 2025-03-31
Property, Plant & Equipment - Other Disposals/Decrease in Depreciation & Impairment
-37,096 GBP2024-04-01 ~ 2025-03-31
Property, Plant & Equipment
Improvements to leasehold property
2,366 GBP2025-03-31
2,958 GBP2024-03-31
Furniture and fittings
42,319 GBP2025-03-31
43,144 GBP2024-03-31
Motor vehicles
11,562 GBP2025-03-31
65,645 GBP2024-03-31
Trade Debtors/Trade Receivables
Current
33,150 GBP2025-03-31
87,029 GBP2024-03-31
Other Debtors
Current, Amounts falling due within one year
155,389 GBP2025-03-31
339,333 GBP2024-03-31
Debtors
Current, Amounts falling due within one year
188,539 GBP2025-03-31
426,362 GBP2024-03-31
Other Debtors
Non-current, Amounts falling due after one year
6,411 GBP2025-03-31
Amounts falling due after one year, Non-current
0 GBP2024-03-31
Bank Borrowings/Overdrafts
Current
10,417 GBP2025-03-31
165,969 GBP2024-03-31
Trade Creditors/Trade Payables
Current
632,500 GBP2025-03-31
815,194 GBP2024-03-31
Other Taxation & Social Security Payable
Current
169,810 GBP2025-03-31
270,384 GBP2024-03-31
Other Creditors
Current
59,007 GBP2025-03-31
293,948 GBP2024-03-31
Bank Borrowings/Overdrafts
Non-current
3,531 GBP2025-03-31
13,950 GBP2024-03-31
Par Value of Share
Class 1 ordinary share
1 GBP2024-04-01 ~ 2025-03-31
Number of Shares Issued (Fully Paid)
Class 1 ordinary share
170,100 shares2025-03-31
170,100 shares2024-03-31
Future Minimum Lease Payments Under Non-cancellable Operating Leases
278,683 GBP2025-03-31
412,451 GBP2024-03-31
  • SERIOUS BRANDS LIMITED
    Info
    SUNALEX LTD. - 2008-03-25
    Registered number 02485587
    Unit 15 Faraday Road, Aylesbury, Hp19 8ry, Bucks HP19 8RY
    PRIVATE LIMITED COMPANY incorporated on 1990-03-26 (36 years 1 month). The status of the company number is Active.
    The last date of confirmation statement was made at 2025-03-31
    CIF 0
child relation
Offspring entities and appointments 0
  • Not found in our database.

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Contains public sector information retrieved at 22 April 2026 and licensed under the Open Government Licence v3.0.