The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 1
  • Pratt, Alexander Leonard John
    Managing Director born in January 1963
    Individual (7 offsprings)
    Officer
    ~ now
    OF - Director → CIF 0
    Pratt, Alexander Leonard John
    Individual (7 offsprings)
    Officer
    ~ now
    OF - Secretary → CIF 0
    Mr Alexander Leonard John Pratt
    Born in January 1963
    Individual (7 offsprings)
    Person with significant control
    2016-04-06 ~ now
    PE - Ownership of shares – 75% or more → CIF 0
    PE - Ownership of voting rights - 75% or more → CIF 0
    PE - Right to appoint or remove directors → CIF 0
Ceased 3
  • 1
    Pratt, Laura Mcinroy
    Director/Public Relations Exec born in April 1966
    Individual
    Officer
    ~ 1994-03-31
    OF - Director → CIF 0
  • 2
    Williams, Keith
    Sales Director born in April 1945
    Individual (1 offspring)
    Officer
    1996-11-11 ~ 1997-06-30
    OF - Director → CIF 0
  • 3
    Shepherd, John David
    Director Of Sales born in December 1964
    Individual
    Officer
    1994-03-31 ~ 2015-04-30
    OF - Director → CIF 0
parent relation
Company in focus

SERIOUS BRANDS LIMITED

Previous name
SUNALEX LTD. - 2008-03-25
Standard Industrial Classification
27900 - Manufacture Of Other Electrical Equipment
Brief company account
Property, Plant & Equipment
83,695 GBP2023-03-31
109,962 GBP2022-03-31
Fixed Assets - Investments
1 GBP2023-03-31
1 GBP2022-03-31
Fixed Assets
83,696 GBP2023-03-31
109,963 GBP2022-03-31
Debtors
158,977 GBP2023-03-31
217,380 GBP2022-03-31
Cash at bank and in hand
863,215 GBP2023-03-31
1,071,130 GBP2022-03-31
Current Assets
1,907,806 GBP2023-03-31
2,696,681 GBP2022-03-31
Creditors
Current, Amounts falling due within one year
-951,797 GBP2023-03-31
-719,139 GBP2022-03-31
Net Current Assets/Liabilities
956,009 GBP2023-03-31
1,977,542 GBP2022-03-31
Total Assets Less Current Liabilities
1,039,705 GBP2023-03-31
2,087,505 GBP2022-03-31
Creditors
Non-current, Amounts falling due after one year
-24,111 GBP2023-03-31
-34,022 GBP2022-03-31
Net Assets/Liabilities
1,015,594 GBP2023-03-31
2,025,992 GBP2022-03-31
Equity
Called up share capital
170,100 GBP2023-03-31
170,100 GBP2022-03-31
Retained earnings (accumulated losses)
845,494 GBP2023-03-31
1,855,892 GBP2022-03-31
Equity
1,015,594 GBP2023-03-31
2,025,992 GBP2022-03-31
Average Number of Employees
412022-04-01 ~ 2023-03-31
462021-04-01 ~ 2022-03-31
Property, Plant & Equipment - Gross Cost
Improvements to leasehold property
342,356 GBP2023-03-31
342,356 GBP2022-03-31
Furniture and fittings
783,684 GBP2023-03-31
805,059 GBP2022-03-31
Motor vehicles
23,455 GBP2023-03-31
8,455 GBP2022-03-31
Property, Plant & Equipment - Gross Cost
1,149,495 GBP2023-03-31
1,155,870 GBP2022-03-31
Property, Plant & Equipment - Other Disposals
Furniture and fittings
-35,935 GBP2022-04-01 ~ 2023-03-31
Motor vehicles
0 GBP2022-04-01 ~ 2023-03-31
Property, Plant & Equipment - Other Disposals
-35,935 GBP2022-04-01 ~ 2023-03-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Improvements to leasehold property
338,659 GBP2023-03-31
337,735 GBP2022-03-31
Furniture and fittings
715,248 GBP2023-03-31
699,718 GBP2022-03-31
Motor vehicles
11,893 GBP2023-03-31
8,455 GBP2022-03-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
1,065,800 GBP2023-03-31
1,045,908 GBP2022-03-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Improvements to leasehold property
924 GBP2022-04-01 ~ 2023-03-31
Furniture and fittings
51,465 GBP2022-04-01 ~ 2023-03-31
Motor vehicles
3,438 GBP2022-04-01 ~ 2023-03-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
55,827 GBP2022-04-01 ~ 2023-03-31
Property, Plant & Equipment - Other Disposals/Decrease in Depreciation & Impairment
Furniture and fittings
-35,935 GBP2022-04-01 ~ 2023-03-31
Motor vehicles
0 GBP2022-04-01 ~ 2023-03-31
Property, Plant & Equipment - Other Disposals/Decrease in Depreciation & Impairment
-35,935 GBP2022-04-01 ~ 2023-03-31
Property, Plant & Equipment
Improvements to leasehold property
3,697 GBP2023-03-31
4,621 GBP2022-03-31
Furniture and fittings
68,436 GBP2023-03-31
105,341 GBP2022-03-31
Motor vehicles
11,562 GBP2023-03-31
0 GBP2022-03-31
Trade Debtors/Trade Receivables
Current
92,883 GBP2023-03-31
76,535 GBP2022-03-31
Other Debtors
Amounts falling due within one year
66,094 GBP2023-03-31
140,845 GBP2022-03-31
Debtors
Current, Amounts falling due within one year
158,977 GBP2023-03-31
217,380 GBP2022-03-31
Bank Borrowings/Overdrafts
Current
9,911 GBP2023-03-31
54,546 GBP2022-03-31
Trade Creditors/Trade Payables
Current
627,018 GBP2023-03-31
212,915 GBP2022-03-31
Other Taxation & Social Security Payable
Current
251,944 GBP2023-03-31
213,394 GBP2022-03-31
Other Creditors
Current
62,924 GBP2023-03-31
238,284 GBP2022-03-31
Bank Borrowings/Overdrafts
Non-current
24,111 GBP2023-03-31
34,022 GBP2022-03-31
Future Minimum Lease Payments Under Non-cancellable Operating Leases
546,219 GBP2023-03-31
13,333 GBP2022-03-31
  • SERIOUS BRANDS LIMITED
    Info
    SUNALEX LTD. - 2008-03-25
    Registered number 02485587
    30 Upper High Street, Thame, Oxfordshire OX9 3EZ
    Private Limited Company incorporated on 1990-03-26 (35 years 3 months). The company status is Active.
    The last date of confirmation statement was made at 2025-03-31
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.

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Contains public sector information retrieved at 24 April 2025 and licensed under the Open Government Licence v3.0.