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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 1
  • Pratt, Alexander Leonard John
    Born in January 1963
    Individual (7 offsprings)
    Officer
    icon of calendar ~ now
    OF - Director → CIF 0
    Pratt, Alexander Leonard John
    Individual (7 offsprings)
    Officer
    icon of calendar ~ now
    OF - Secretary → CIF 0
    Mr Alexander Leonard John Pratt
    Born in January 1963
    Individual (7 offsprings)
    Person with significant control
    icon of calendar 2016-04-06 ~ now
    PE - Ownership of voting rights - 75% or more → CIF 0
    PE - Ownership of shares – 75% or more → CIF 0
    PE - Right to appoint or remove directors → CIF 0
Ceased 3
  • 1
    Shepherd, John David
    Director Of Sales born in December 1964
    Individual
    Officer
    icon of calendar 1994-03-31 ~ 2015-04-30
    OF - Director → CIF 0
  • 2
    Williams, Keith
    Sales Director born in April 1945
    Individual (1 offspring)
    Officer
    icon of calendar 1996-11-11 ~ 1997-06-30
    OF - Director → CIF 0
  • 3
    Pratt, Laura Mcinroy
    Director/Public Relations Exec born in April 1966
    Individual
    Officer
    icon of calendar ~ 1994-03-31
    OF - Director → CIF 0
parent relation
Company in focus

SERIOUS BRANDS LIMITED

Previous name
SUNALEX LTD. - 2008-03-25
Standard Industrial Classification
27900 - Manufacture Of Other Electrical Equipment
Brief company account
Property, Plant & Equipment
111,747 GBP2024-03-31
83,695 GBP2023-03-31
Fixed Assets - Investments
1 GBP2024-03-31
1 GBP2023-03-31
Fixed Assets
111,748 GBP2024-03-31
83,696 GBP2023-03-31
Debtors
426,362 GBP2024-03-31
158,977 GBP2023-03-31
Cash at bank and in hand
623,875 GBP2024-03-31
863,215 GBP2023-03-31
Current Assets
2,065,749 GBP2024-03-31
1,907,806 GBP2023-03-31
Creditors
Current, Amounts falling due within one year
-1,545,495 GBP2024-03-31
-951,797 GBP2023-03-31
Net Current Assets/Liabilities
520,254 GBP2024-03-31
956,009 GBP2023-03-31
Total Assets Less Current Liabilities
632,002 GBP2024-03-31
1,039,705 GBP2023-03-31
Creditors
Non-current, Amounts falling due after one year
-24,111 GBP2023-03-31
Net Assets/Liabilities
618,052 GBP2024-03-31
1,015,594 GBP2023-03-31
Equity
Called up share capital
170,100 GBP2024-03-31
170,100 GBP2023-03-31
Retained earnings (accumulated losses)
447,952 GBP2024-03-31
845,494 GBP2023-03-31
Equity
618,052 GBP2024-03-31
1,015,594 GBP2023-03-31
Average Number of Employees
302023-04-01 ~ 2024-03-31
412022-04-01 ~ 2023-03-31
Property, Plant & Equipment - Gross Cost
Improvements to leasehold property
342,356 GBP2024-03-31
342,356 GBP2023-03-31
Furniture and fittings
703,032 GBP2024-03-31
783,684 GBP2023-03-31
Motor vehicles
82,455 GBP2024-03-31
23,455 GBP2023-03-31
Property, Plant & Equipment - Gross Cost
1,127,843 GBP2024-03-31
1,149,495 GBP2023-03-31
Property, Plant & Equipment - Other Disposals
Furniture and fittings
-98,568 GBP2023-04-01 ~ 2024-03-31
Motor vehicles
0 GBP2023-04-01 ~ 2024-03-31
Property, Plant & Equipment - Other Disposals
-98,568 GBP2023-04-01 ~ 2024-03-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Improvements to leasehold property
339,398 GBP2024-03-31
338,659 GBP2023-03-31
Furniture and fittings
659,888 GBP2024-03-31
715,248 GBP2023-03-31
Motor vehicles
16,810 GBP2024-03-31
11,893 GBP2023-03-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
1,016,096 GBP2024-03-31
1,065,800 GBP2023-03-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Improvements to leasehold property
739 GBP2023-04-01 ~ 2024-03-31
Furniture and fittings
43,208 GBP2023-04-01 ~ 2024-03-31
Motor vehicles
4,917 GBP2023-04-01 ~ 2024-03-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
48,864 GBP2023-04-01 ~ 2024-03-31
Property, Plant & Equipment - Other Disposals/Decrease in Depreciation & Impairment
Furniture and fittings
-98,568 GBP2023-04-01 ~ 2024-03-31
Motor vehicles
0 GBP2023-04-01 ~ 2024-03-31
Property, Plant & Equipment - Other Disposals/Decrease in Depreciation & Impairment
-98,568 GBP2023-04-01 ~ 2024-03-31
Property, Plant & Equipment
Improvements to leasehold property
2,958 GBP2024-03-31
3,697 GBP2023-03-31
Furniture and fittings
43,144 GBP2024-03-31
68,436 GBP2023-03-31
Motor vehicles
65,645 GBP2024-03-31
11,562 GBP2023-03-31
Trade Debtors/Trade Receivables
Current
87,029 GBP2024-03-31
92,883 GBP2023-03-31
Other Debtors
Amounts falling due within one year
339,333 GBP2024-03-31
66,094 GBP2023-03-31
Debtors
Current, Amounts falling due within one year
426,362 GBP2024-03-31
158,977 GBP2023-03-31
Bank Borrowings/Overdrafts
Current
165,969 GBP2024-03-31
9,911 GBP2023-03-31
Trade Creditors/Trade Payables
Current
815,194 GBP2024-03-31
627,018 GBP2023-03-31
Other Taxation & Social Security Payable
Current
270,384 GBP2024-03-31
251,944 GBP2023-03-31
Other Creditors
Current
293,948 GBP2024-03-31
62,924 GBP2023-03-31
Bank Borrowings/Overdrafts
Non-current
13,950 GBP2024-03-31
24,111 GBP2023-03-31
Future Minimum Lease Payments Under Non-cancellable Operating Leases
412,451 GBP2024-03-31
546,219 GBP2023-03-31
  • SERIOUS BRANDS LIMITED
    Info
    SUNALEX LTD. - 2008-03-25
    Registered number 02485587
    icon of address30 Upper High Street, Thame, Oxfordshire OX9 3EZ
    PRIVATE LIMITED COMPANY incorporated on 1990-03-26 (35 years 9 months). The company status is Active.
    The last date of confirmation statement was made at 2025-03-31
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.

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Contains public sector information retrieved at 12 November 2025 and licensed under the Open Government Licence v3.0.