The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 2
  • 1
    Heap, Robin William
    Sales Marketing born in October 1960
    Individual (2 offsprings)
    Officer
    1992-05-27 ~ now
    OF - Director → CIF 0
    Robin William Heap
    Born in October 1960
    Individual (2 offsprings)
    Person with significant control
    2016-04-06 ~ now
    PE - Ownership of shares – More than 50% but less than 75% → CIF 0
    PE - Ownership of voting rights - More than 50% but less than 75% → CIF 0
    PE - Right to appoint or remove directors → CIF 0
  • 2
    Mrs Lesley Heap
    Born in July 1961
    Individual (1 offspring)
    Person with significant control
    2023-06-19 ~ now
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50% → CIF 0
Ceased 6
  • 1
    Morriss, Matthew John
    Industrial Design born in March 1967
    Individual
    Officer
    1994-11-01 ~ 2000-04-20
    OF - Director → CIF 0
  • 2
    Ignatius, Mark
    Company Secretary born in September 1961
    Individual
    Officer
    1992-03-31 ~ 1992-05-27
    OF - Director → CIF 0
  • 3
    Morgan, James Norman
    Product Design & Production born in September 1956
    Individual
    Officer
    1992-06-02 ~ 2023-06-19
    OF - Director → CIF 0
    Morgan, James Norman
    Sales Executive
    Individual
    Officer
    1992-06-02 ~ 2023-06-19
    OF - Secretary → CIF 0
    Mr James Norman Morgan
    Born in September 1956
    Individual
    Person with significant control
    2016-04-06 ~ 2023-06-19
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
  • 4
    27 Holywell Hill, St Albans, Hertfordshire
    Dissolved Corporate (1 parent)
    Officer
    1992-03-02 ~ 1992-03-31
    PE - Nominee Secretary → CIF 0
  • 5
    ASHCROFT CAMERON NOMINEES LIMITED - now
    C.I. NOMINEES LIMITED - 1992-09-21
    27 Holywell Hill, St Albans, Hertfordshire
    Active Corporate (2 parents, 2 offsprings)
    Equity (Company account)
    2 GBP2023-09-30
    Officer
    1992-03-02 ~ 1992-03-31
    PE - Nominee Director → CIF 0
  • 6
    Torrington House 47 Holywell Hill, St Albans, Hertfordshire
    Corporate
    Officer
    1992-03-31 ~ 1992-06-02
    PE - Secretary → CIF 0
parent relation
Company in focus

DESIGN RATIONALE LIMITED

Previous name
DAYFIRST LIMITED - 1992-06-04
Standard Industrial Classification
25110 - Manufacture Of Metal Structures And Parts Of Structures
Brief company account
Property, Plant & Equipment
51,734 GBP2024-01-31
69,995 GBP2023-01-31
Debtors
539,559 GBP2024-01-31
1,291,326 GBP2023-01-31
Cash at bank and in hand
1,627,549 GBP2024-01-31
495,237 GBP2023-01-31
Current Assets
2,167,108 GBP2024-01-31
1,786,563 GBP2023-01-31
Creditors
Current
1,720,502 GBP2024-01-31
604,633 GBP2023-01-31
Net Current Assets/Liabilities
446,606 GBP2024-01-31
1,181,930 GBP2023-01-31
Total Assets Less Current Liabilities
498,340 GBP2024-01-31
1,251,925 GBP2023-01-31
Net Assets/Liabilities
381,209 GBP2024-01-31
1,049,514 GBP2023-01-31
Equity
Called up share capital
1,122 GBP2024-01-31
2,156 GBP2023-01-31
Capital redemption reserve
1,034 GBP2024-01-31
Retained earnings (accumulated losses)
379,009 GBP2024-01-31
1,047,314 GBP2023-01-31
Equity
381,209 GBP2024-01-31
1,049,514 GBP2023-01-31
Average Number of Employees
232023-02-01 ~ 2024-01-31
232022-02-01 ~ 2023-01-31
Property, Plant & Equipment - Gross Cost
Improvements to leasehold property
85,055 GBP2024-01-31
85,055 GBP2023-01-31
Plant and equipment
129,158 GBP2024-01-31
129,158 GBP2023-01-31
Furniture and fittings
6,257 GBP2024-01-31
6,257 GBP2023-01-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Improvements to leasehold property
85,055 GBP2024-01-31
85,055 GBP2023-01-31
Plant and equipment
120,229 GBP2024-01-31
118,653 GBP2023-01-31
Furniture and fittings
4,277 GBP2024-01-31
3,618 GBP2023-01-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Plant and equipment
1,576 GBP2023-02-01 ~ 2024-01-31
Furniture and fittings
659 GBP2023-02-01 ~ 2024-01-31
Property, Plant & Equipment
Plant and equipment
8,929 GBP2024-01-31
10,505 GBP2023-01-31
Furniture and fittings
1,980 GBP2024-01-31
2,639 GBP2023-01-31
Property, Plant & Equipment - Gross Cost
Motor vehicles
41,957 GBP2024-01-31
56,207 GBP2023-01-31
Computers
203,695 GBP2024-01-31
203,695 GBP2023-01-31
Property, Plant & Equipment - Gross Cost
466,122 GBP2024-01-31
480,372 GBP2023-01-31
Property, Plant & Equipment - Disposals
Motor vehicles
-30,000 GBP2023-02-01 ~ 2024-01-31
Property, Plant & Equipment - Disposals
-30,000 GBP2023-02-01 ~ 2024-01-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Motor vehicles
28,755 GBP2024-01-31
31,854 GBP2023-01-31
Computers
176,072 GBP2024-01-31
171,197 GBP2023-01-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
414,388 GBP2024-01-31
410,377 GBP2023-01-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Motor vehicles
9,887 GBP2023-02-01 ~ 2024-01-31
Computers
4,875 GBP2023-02-01 ~ 2024-01-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
16,997 GBP2023-02-01 ~ 2024-01-31
Property, Plant & Equipment - Decrease in depreciation and impairment related to disposals
Motor vehicles
-12,986 GBP2023-02-01 ~ 2024-01-31
Property, Plant & Equipment - Decrease in depreciation and impairment related to disposals
-12,986 GBP2023-02-01 ~ 2024-01-31
Property, Plant & Equipment
Motor vehicles
13,202 GBP2024-01-31
24,353 GBP2023-01-31
Computers
27,623 GBP2024-01-31
32,498 GBP2023-01-31
Trade Debtors/Trade Receivables
Current
527,511 GBP2024-01-31
1,263,251 GBP2023-01-31
Prepayments
Current
12,048 GBP2024-01-31
28,075 GBP2023-01-31
Debtors
Amounts falling due within one year, Current
539,559 GBP2024-01-31
1,291,326 GBP2023-01-31
Bank Borrowings/Overdrafts
Current
70,000 GBP2024-01-31
70,000 GBP2023-01-31
Finance Lease Liabilities - Total Present Value
Current
6,750 GBP2023-01-31
Trade Creditors/Trade Payables
Current
235,449 GBP2024-01-31
378,141 GBP2023-01-31
Corporation Tax Payable
Current
109,024 GBP2024-01-31
255,444 GBP2023-01-31
Other Taxation & Social Security Payable
Current
-105,726 GBP2024-01-31
-110,171 GBP2023-01-31
Other Creditors
Current
10,116 GBP2024-01-31
3,528 GBP2023-01-31
Accrued Liabilities/Deferred Income
Current
1,400,000 GBP2024-01-31
Bank Borrowings/Overdrafts
Between two and five year, Non-current
110,833 GBP2024-01-31
180,833 GBP2023-01-31
Finance Lease Liabilities - Total Present Value
Non-current
18,000 GBP2023-01-31
  • DESIGN RATIONALE LIMITED
    Info
    DAYFIRST LIMITED - 1992-06-04
    Registered number 02692834
    Fiveways, 57-59 Hatfield Road, Potters Bar, Hertfordshire EN6 1HS
    Private Limited Company incorporated on 1992-03-02 (33 years 3 months). The company status is Active.
    The last date of confirmation statement was made at 2025-02-16
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.

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Contains public sector information retrieved at 24 April 2025 and licensed under the Open Government Licence v3.0.