logo
explain how to read the page

The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 2
  • 1
    Heap, Robin William
    Sales Marketing born in October 1960
    Individual (2 offsprings)
    Officer
    icon of calendar 1992-05-27 ~ now
    OF - Director → CIF 0
    Robin William Heap
    Born in October 1960
    Individual (2 offsprings)
    Person with significant control
    icon of calendar 2016-04-06 ~ now
    PE - Right to appoint or remove directors → CIF 0
    PE - Ownership of voting rights - More than 50% but less than 75% → CIF 0
    PE - Ownership of shares – More than 50% but less than 75% → CIF 0
  • 2
    Mrs Lesley Heap
    Born in July 1961
    Individual (1 offspring)
    Person with significant control
    icon of calendar 2023-06-19 ~ now
    PE - Ownership of voting rights - More than 25% but not more than 50% → CIF 0
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
Ceased 6
  • 1
    Morgan, James Norman
    Product Design & Production born in September 1956
    Individual
    Officer
    icon of calendar 1992-06-02 ~ 2023-06-19
    OF - Director → CIF 0
    Morgan, James Norman
    Sales Executive
    Individual
    Officer
    icon of calendar 1992-06-02 ~ 2023-06-19
    OF - Secretary → CIF 0
    Mr James Norman Morgan
    Born in September 1956
    Individual
    Person with significant control
    icon of calendar 2016-04-06 ~ 2023-06-19
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
  • 2
    Morriss, Matthew John
    Industrial Design born in March 1967
    Individual
    Officer
    icon of calendar 1994-11-01 ~ 2000-04-20
    OF - Director → CIF 0
  • 3
    Ignatius, Mark
    Company Secretary born in September 1961
    Individual
    Officer
    icon of calendar 1992-03-31 ~ 1992-05-27
    OF - Director → CIF 0
  • 4
    icon of addressTorrington House 47 Holywell Hill, St Albans, Hertfordshire
    Corporate
    Officer
    1992-03-31 ~ 1992-06-02
    PE - Secretary → CIF 0
  • 5
    ASHCROFT CAMERON NOMINEES LIMITED - now
    C.I. NOMINEES LIMITED - 1992-09-21
    icon of address27 Holywell Hill, St Albans, Hertfordshire
    Active Corporate (2 parents, 2 offsprings)
    Equity (Company account)
    2 GBP2024-09-30
    Officer
    1992-03-02 ~ 1992-03-31
    PE - Nominee Director → CIF 0
  • 6
    icon of address27 Holywell Hill, St Albans, Hertfordshire
    Dissolved Corporate (1 parent)
    Officer
    1992-03-02 ~ 1992-03-31
    PE - Nominee Secretary → CIF 0
parent relation
Company in focus

DESIGN RATIONALE LIMITED

Previous name
DAYFIRST LIMITED - 1992-06-04
Standard Industrial Classification
25110 - Manufacture Of Metal Structures And Parts Of Structures
Brief company account
Property, Plant & Equipment
44,150 GBP2025-01-31
51,734 GBP2024-01-31
Fixed Assets - Investments
50,001 GBP2025-01-31
Fixed Assets
94,151 GBP2025-01-31
51,734 GBP2024-01-31
Debtors
348,223 GBP2025-01-31
539,559 GBP2024-01-31
Cash at bank and in hand
1,657,257 GBP2025-01-31
1,627,549 GBP2024-01-31
Current Assets
2,005,480 GBP2025-01-31
2,167,108 GBP2024-01-31
Creditors
Current
1,636,749 GBP2025-01-31
1,720,502 GBP2024-01-31
Net Current Assets/Liabilities
368,731 GBP2025-01-31
446,606 GBP2024-01-31
Total Assets Less Current Liabilities
462,882 GBP2025-01-31
498,340 GBP2024-01-31
Creditors
Non-current
-110,833 GBP2024-01-31
Net Assets/Liabilities
458,005 GBP2025-01-31
381,209 GBP2024-01-31
Equity
Called up share capital
1,122 GBP2025-01-31
1,122 GBP2024-01-31
Capital redemption reserve
1,034 GBP2025-01-31
1,034 GBP2024-01-31
Retained earnings (accumulated losses)
455,805 GBP2025-01-31
379,009 GBP2024-01-31
Equity
458,005 GBP2025-01-31
381,209 GBP2024-01-31
Average Number of Employees
232024-02-01 ~ 2025-01-31
232023-02-01 ~ 2024-01-31
Property, Plant & Equipment - Gross Cost
Improvements to leasehold property
85,055 GBP2025-01-31
85,055 GBP2024-01-31
Plant and equipment
129,158 GBP2025-01-31
129,158 GBP2024-01-31
Furniture and fittings
6,757 GBP2025-01-31
6,257 GBP2024-01-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Improvements to leasehold property
85,055 GBP2025-01-31
85,055 GBP2024-01-31
Plant and equipment
121,568 GBP2025-01-31
120,229 GBP2024-01-31
Furniture and fittings
4,897 GBP2025-01-31
4,277 GBP2024-01-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Plant and equipment
1,339 GBP2024-02-01 ~ 2025-01-31
Furniture and fittings
620 GBP2024-02-01 ~ 2025-01-31
Property, Plant & Equipment
Plant and equipment
7,590 GBP2025-01-31
8,929 GBP2024-01-31
Furniture and fittings
1,860 GBP2025-01-31
1,980 GBP2024-01-31
Property, Plant & Equipment - Gross Cost
Motor vehicles
41,957 GBP2025-01-31
41,957 GBP2024-01-31
Computers
205,247 GBP2025-01-31
203,695 GBP2024-01-31
Property, Plant & Equipment - Gross Cost
468,174 GBP2025-01-31
466,122 GBP2024-01-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Motor vehicles
32,056 GBP2025-01-31
28,755 GBP2024-01-31
Computers
180,448 GBP2025-01-31
176,072 GBP2024-01-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
424,024 GBP2025-01-31
414,388 GBP2024-01-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Motor vehicles
3,301 GBP2024-02-01 ~ 2025-01-31
Computers
4,376 GBP2024-02-01 ~ 2025-01-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
9,636 GBP2024-02-01 ~ 2025-01-31
Property, Plant & Equipment
Motor vehicles
9,901 GBP2025-01-31
13,202 GBP2024-01-31
Computers
24,799 GBP2025-01-31
27,623 GBP2024-01-31
Other Investments Other Than Loans
Additions to investments
50,001 GBP2025-01-31
Cost valuation
50,001 GBP2025-01-31
Other Investments Other Than Loans
50,001 GBP2025-01-31
Trade Debtors/Trade Receivables
Current
228,922 GBP2025-01-31
527,511 GBP2024-01-31
Other Debtors
Current
24,386 GBP2025-01-31
Prepayments
Current
94,915 GBP2025-01-31
12,048 GBP2024-01-31
Debtors
Amounts falling due within one year, Current
348,223 GBP2025-01-31
Current, Amounts falling due within one year
539,559 GBP2024-01-31
Bank Borrowings/Overdrafts
Current
70,000 GBP2024-01-31
Trade Creditors/Trade Payables
Current
290,568 GBP2025-01-31
235,449 GBP2024-01-31
Corporation Tax Payable
Current
220,789 GBP2025-01-31
109,024 GBP2024-01-31
Other Taxation & Social Security Payable
Current
-106,413 GBP2025-01-31
-105,726 GBP2024-01-31
Other Creditors
Current
9,848 GBP2025-01-31
10,116 GBP2024-01-31
Accrued Liabilities/Deferred Income
Current
1,220,000 GBP2025-01-31
1,400,000 GBP2024-01-31
  • DESIGN RATIONALE LIMITED
    Info
    DAYFIRST LIMITED - 1992-06-04
    Registered number 02692834
    icon of addressFiveways, 57-59 Hatfield Road, Potters Bar, Hertfordshire EN6 1HS
    Private Limited Company incorporated on 1992-03-02 (33 years 7 months). The company status is Active.
    The last date of confirmation statement was made at 2025-02-16
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.

qrcode

Privacy notice

Terms and conditions

The content of this website is protected by AgonGuard.

© 2022-2025 Polylogarithmic Technology Ltd (Registered in England and Wales No. 14256313). All rights reserved.

Contains public sector information retrieved at 26 August 2025 and licensed under the Open Government Licence v3.0.