The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 2
  • 1
    Bayliss, Stuart Philip
    Company Director born in February 1955
    Individual (31 offsprings)
    Officer
    2021-03-23 ~ now
    OF - Director → CIF 0
  • 2
    BETTER RETIREMENT GROUP LIMITED - now
    DIRECTLY FINANCIAL LIMITED - 2011-02-11
    FINANCIAL STRATEGY LIMITED - 2000-04-03
    THE PENSIONS BUREAU LIMITED - 1995-06-07
    FENIMORE SERVICES LIMITED - 1992-03-23
    Leeds Innovation Centre, 103 Clarendon Road, Leeds, England
    Liquidation Corporate (1 parent, 4 offsprings)
    Officer
    2012-10-08 ~ now
    OF - Director → CIF 0
    Person with significant control
    2016-04-06 ~ now
    PE - Ownership of shares – 75% or moreCIF 0
    PE - Ownership of voting rights - 75% or moreCIF 0
    PE - Right to appoint or remove directorsCIF 0
Ceased 6
  • 1
    Whitehead, Simon Gregory Michael
    Chartered Accountant born in January 1963
    Individual (9 offsprings)
    Officer
    2015-01-31 ~ 2021-03-23
    OF - Director → CIF 0
    Mr Simon Gregory Michael Whitehead
    Born in January 1963
    Individual (9 offsprings)
    Person with significant control
    2016-04-06 ~ 2021-03-23
    PE - Has significant influence or controlCIF 0
  • 2
    Bayliss, Stuart Philip
    Management Consultant born in February 1955
    Individual (31 offsprings)
    Officer
    1993-04-19 ~ 2012-10-15
    OF - Director → CIF 0
    Bayliss, Stuart Philip
    Management Consultant
    Individual (31 offsprings)
    Officer
    1993-04-19 ~ 2006-12-28
    OF - Secretary → CIF 0
  • 3
    Eadon, Tim Charles
    Managing Director born in June 1961
    Individual (3 offsprings)
    Officer
    2010-01-01 ~ 2015-01-01
    OF - Director → CIF 0
  • 4
    Barron, Paula Ann Elizabeth
    Management Consultant born in November 1953
    Individual
    Officer
    1993-04-19 ~ 2008-05-20
    OF - Director → CIF 0
  • 5
    26, Church Street, London
    Dissolved Corporate (4 parents, 10 offsprings)
    Equity (Company account)
    2 GBP2022-12-31
    Officer
    1993-04-19 ~ 1993-04-19
    PE - Nominee Secretary → CIF 0
  • 6
    Wilkins Kennedy, Cecil House, 52 St Andrew Street, Hertford, Hertfordshire, United Kingdom
    Corporate (1 offspring)
    Officer
    2006-12-28 ~ 2011-04-30
    PE - Secretary → CIF 0
parent relation
Company in focus

DIRECTLY FINANCIAL LTD

Previous names
BAYLISS 62 LTD - 2011-02-17
ANNUITY DIRECT LIMITED - 2007-07-19
Standard Industrial Classification
99999 - Dormant Company
Brief company account
Cash at bank and in hand
2 GBP2023-09-30
2 GBP2022-09-30
Net Assets/Liabilities
2 GBP2023-09-30
2 GBP2022-09-30
Number of shares allotted
Class 1 ordinary share
2 shares2022-10-01 ~ 2023-09-30
Par Value of Share
Class 1 ordinary share
1 GBP/shares2022-10-01 ~ 2023-09-30
Equity
2 GBP2023-09-30
2 GBP2022-09-30

  • DIRECTLY FINANCIAL LTD
    Info
    BAYLISS 62 LTD - 2011-02-17
    ANNUITY DIRECT LIMITED - 2007-07-19
    Registered number 02810288
    Spring Farm 4 Spring Close, Great Horwood, Milton Keynes MK17 0QU
    Private Limited Company incorporated on 1993-04-19 (32 years 2 months). The company status is Active.
    The last date of confirmation statement was made at 2025-04-14
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.
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Contains public sector information retrieved at 24 April 2025 and licensed under the Open Government Licence v3.0.