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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers 16
  • 1
    Williamson, Rupert
    Born in November 1968
    Individual (3 offsprings)
    Officer
    2003-03-03 ~ 2007-06-28
    OF - Director → CIF 0
  • 2
    Wilde, Kenneth
    Born in June 1945
    Individual (6 offsprings)
    Officer
    1995-02-06 ~ 1996-10-04
    OF - Director → CIF 0
  • 3
    Craig, Nigel Stuart
    Born in December 1956
    Individual (69 offsprings)
    Officer
    1994-07-21 ~ 1995-02-06
    OF - Nominee Director → CIF 0
  • 4
    Moore, John Anthony David
    Individual (1 offspring)
    Officer
    1999-09-01 ~ 2007-03-20
    OF - Secretary → CIF 0
  • 5
    Finnegan, Lucy
    Born in January 1977
    Individual (2 offsprings)
    Officer
    2015-06-24 ~ now
    OF - Director → CIF 0
  • 6
    Forth, Alison
    Born in May 1975
    Individual (2 offsprings)
    Officer
    2007-03-20 ~ 2015-03-25
    OF - Director → CIF 0
    Forth, Alison
    Individual (2 offsprings)
    Officer
    2007-03-20 ~ 2010-02-01
    OF - Secretary → CIF 0
  • 7
    Jensen, Sara Elizabeth
    Born in July 1970
    Individual (3 offsprings)
    Officer
    2001-11-01 ~ 2002-10-31
    OF - Director → CIF 0
  • 8
    Moore, Richard Anthony
    Born in June 1967
    Individual (9 offsprings)
    Officer
    1995-02-08 ~ now
    OF - Director → CIF 0
    Mr Richard Anthony Moore
    Born in June 1967
    Individual (9 offsprings)
    Person with significant control
    2016-06-21 ~ now
    PE - Ownership of shares – More than 50% but less than 75%CIF 0
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of voting rights - More than 50% but less than 75%CIF 0
  • 9
    Sertin, Catherine Ann
    Born in June 1962
    Individual (3 offsprings)
    Officer
    1995-02-08 ~ 1996-10-04
    OF - Director → CIF 0
    Sertin, Catherine Ann
    Individual (3 offsprings)
    Officer
    1995-02-08 ~ 1996-10-04
    OF - Secretary → CIF 0
  • 10
    Kellett, Peter
    Born in December 1973
    Individual (12 offsprings)
    Officer
    2015-03-26 ~ 2016-03-31
    OF - Director → CIF 0
  • 11
    Snellgrove, Barry
    Born in December 1947
    Individual (1 offspring)
    Officer
    1999-05-26 ~ 2001-02-18
    OF - Director → CIF 0
  • 12
    Down, Richard Charles Alastair
    Born in September 1948
    Individual (9 offsprings)
    Officer
    2001-02-21 ~ 2001-07-02
    OF - Director → CIF 0
  • 13
    Moore, Andrew Paul
    Individual (1 offspring)
    Officer
    1996-10-01 ~ 1999-09-01
    OF - Secretary → CIF 0
  • 14
    Goodsman, James Melville
    Born in February 1947
    Individual (1 offspring)
    Officer
    2001-02-21 ~ 2001-07-02
    OF - Director → CIF 0
  • 15
    Lush, Peter Maurice
    Born in April 1939
    Individual (1 offspring)
    Officer
    1998-01-26 ~ 1999-05-26
    OF - Director → CIF 0
  • 16
    New Hampshire Court, St Pauls Road, Portsmouth, Hampshire
    Corporate (59 offsprings)
    Officer
    1994-07-21 ~ 1995-02-08
    OF - Nominee Secretary → CIF 0
parent relation
Company in focus

ALTER AGENCY LTD.

Period: 2016-01-29 ~ now
Company number: 02951210
Registered names
ALTER AGENCY LTD. - now
CAPITALIZE LIMITED - 2016-01-29
Recent Standard Industrial Classification
73110 - Advertising Agencies
Brief company account
Property, Plant & Equipment
13,919 GBP2025-12-31
4,067 GBP2024-12-31
Debtors
160,247 GBP2025-12-31
144,513 GBP2024-12-31
Cash at bank and in hand
408,324 GBP2025-12-31
392,632 GBP2024-12-31
Current Assets
568,571 GBP2025-12-31
537,145 GBP2024-12-31
Creditors
Current
166,882 GBP2025-12-31
150,710 GBP2024-12-31
Net Current Assets/Liabilities
401,689 GBP2025-12-31
386,435 GBP2024-12-31
Total Assets Less Current Liabilities
415,608 GBP2025-12-31
390,502 GBP2024-12-31
Equity
Called up share capital
61,278 GBP2025-12-31
61,278 GBP2024-12-31
Share premium
25,096 GBP2025-12-31
25,096 GBP2024-12-31
Capital redemption reserve
22,534 GBP2025-12-31
22,534 GBP2024-12-31
Retained earnings (accumulated losses)
306,700 GBP2025-12-31
281,594 GBP2024-12-31
Equity
415,608 GBP2025-12-31
390,502 GBP2024-12-31
Average Number of Employees
162025-01-01 ~ 2025-12-31
152024-01-01 ~ 2024-12-31
Property, Plant & Equipment - Gross Cost
Furniture and fittings
6,285 GBP2025-12-31
689 GBP2024-12-31
Computers
28,906 GBP2025-12-31
20,063 GBP2024-12-31
Property, Plant & Equipment - Gross Cost
35,191 GBP2025-12-31
20,752 GBP2024-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Furniture and fittings
1,357 GBP2025-12-31
225 GBP2024-12-31
Computers
19,915 GBP2025-12-31
16,460 GBP2024-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
21,272 GBP2025-12-31
16,685 GBP2024-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Furniture and fittings
1,132 GBP2025-01-01 ~ 2025-12-31
Computers
3,455 GBP2025-01-01 ~ 2025-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
4,587 GBP2025-01-01 ~ 2025-12-31
Property, Plant & Equipment
Furniture and fittings
4,928 GBP2025-12-31
464 GBP2024-12-31
Computers
8,991 GBP2025-12-31
3,603 GBP2024-12-31
Trade Debtors/Trade Receivables
Amounts falling due within one year, Current
132,181 GBP2025-12-31
104,063 GBP2024-12-31
Other Debtors
Amounts falling due within one year, Current
28,066 GBP2025-12-31
40,450 GBP2024-12-31
Debtors
Amounts falling due within one year, Current
160,247 GBP2025-12-31
144,513 GBP2024-12-31
Trade Creditors/Trade Payables
Current
37,328 GBP2025-12-31
17,110 GBP2024-12-31
Other Taxation & Social Security Payable
Current
36,836 GBP2025-12-31
35,419 GBP2024-12-31
Other Creditors
Current
92,718 GBP2025-12-31
98,181 GBP2024-12-31
Future Minimum Lease Payments Under Non-cancellable Operating Leases
Amounts falling due within one year
70,280 GBP2025-12-31
72,593 GBP2024-12-31
Between one and five year
17,782 GBP2025-12-31
88,071 GBP2024-12-31
All periods
88,062 GBP2025-12-31
160,664 GBP2024-12-31

Related profiles found in government register
  • ALTER AGENCY LTD.
    Info
    CAPITALIZE LIMITED - 2016-01-29
    CAPITAL CORPORATE COMMUNICATIONS LIMITED - 2016-01-29
    SHERIOL SIXTY-TWO LIMITED - 2016-01-29
    Registered number 02951210
    The Stable Yard Vicarage Road, Stony Stratford, Milton Keynes, Buckinghamshire MK11 1BN
    PRIVATE LIMITED COMPANY incorporated on 1994-07-21 (32 years 1 month). The status of the company number is Active.
    The last date of confirmation statement was made at 2025-06-20
    CIF 0
  • ALTER AGENCY LTD
    S
    Registered number 02951210
    52, Thrale Street, London, SE1 9HW
    Private Company Limited By Shares in England And Wales, United Kingdom
    CIF 1
child relation
Offspring entities and appointments 1
  • 1
    TEA & CAKE PR LTD
    06932455
    1st Floor 9 Chapel Place, 316 Old Street, London
    Dissolved Corporate (2 parents)
    Person with significant control
    2016-04-06 ~ dissolved
    CIF 1 - Ownership of shares – 75% or more OE
    CIF 1 - Ownership of voting rights - 75% or more OE

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Contains public sector information retrieved at 14 July 2026 and licensed under the Open Government Licence v3.0.