The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 2
  • 1
    Finnegan, Lucy
    Company Director born in January 1977
    Individual (2 offsprings)
    Officer
    2015-06-24 ~ now
    OF - Director → CIF 0
  • 2
    Moore, Richard Anthony
    Sports Marketing/Pr born in June 1967
    Individual (5 offsprings)
    Officer
    1995-02-08 ~ now
    OF - Director → CIF 0
    Mr Richard Anthony Moore
    Born in June 1967
    Individual (5 offsprings)
    Person with significant control
    2016-06-21 ~ now
    PE - Ownership of shares – More than 50% but less than 75% → CIF 0
    PE - Ownership of voting rights - More than 50% but less than 75% → CIF 0
    PE - Right to appoint or remove directors → CIF 0
Ceased 14
  • 1
    Lush, Peter Maurice
    Director born in April 1939
    Individual
    Officer
    1998-01-26 ~ 1999-05-26
    OF - Director → CIF 0
  • 2
    Down, Richard Charles Alastair
    Project Director born in September 1948
    Individual (3 offsprings)
    Officer
    2001-02-21 ~ 2001-07-02
    OF - Director → CIF 0
  • 3
    Sertin, Catherine Ann
    Company Secretary/Director born in June 1962
    Individual (1 offspring)
    Officer
    1995-02-08 ~ 1996-10-04
    OF - Director → CIF 0
    Sertin, Catherine Ann
    Company Secretary/Director
    Individual (1 offspring)
    Officer
    1995-02-08 ~ 1996-10-04
    OF - Secretary → CIF 0
  • 4
    Snellgrove, Barry
    Consultant born in December 1947
    Individual
    Officer
    1999-05-26 ~ 2001-02-18
    OF - Director → CIF 0
  • 5
    Kellett, Peter
    Director born in December 1973
    Individual (6 offsprings)
    Officer
    2015-03-26 ~ 2016-03-31
    OF - Director → CIF 0
  • 6
    Craig, Nigel Stuart
    Born in December 1956
    Individual (12 offsprings)
    Officer
    1994-07-21 ~ 1995-02-06
    OF - Nominee Director → CIF 0
  • 7
    Williamson, Rupert
    Director born in November 1968
    Individual (2 offsprings)
    Officer
    2003-03-03 ~ 2007-06-28
    OF - Director → CIF 0
  • 8
    Goodsman, James Melville
    Company Director born in February 1947
    Individual
    Officer
    2001-02-21 ~ 2001-07-02
    OF - Director → CIF 0
  • 9
    Forth, Alison
    Director born in May 1975
    Individual (1 offspring)
    Officer
    2007-03-20 ~ 2015-03-25
    OF - Director → CIF 0
    Forth, Alison
    Director
    Individual (1 offspring)
    Officer
    2007-03-20 ~ 2010-02-01
    OF - Secretary → CIF 0
  • 10
    Moore, Andrew Paul
    Surveyor
    Individual
    Officer
    1996-10-01 ~ 1999-09-01
    OF - Secretary → CIF 0
  • 11
    Moore, John Anthony David
    Individual
    Officer
    1999-09-01 ~ 2007-03-20
    OF - Secretary → CIF 0
  • 12
    Wilde, Kenneth
    Sports Management born in June 1945
    Individual (2 offsprings)
    Officer
    1995-02-06 ~ 1996-10-04
    OF - Director → CIF 0
  • 13
    Jensen, Sara Elizabeth
    Director born in July 1970
    Individual (1 offspring)
    Officer
    2001-11-01 ~ 2002-10-31
    OF - Director → CIF 0
  • 14
    New Hampshire Court, St Pauls Road, Portsmouth, Hampshire
    Corporate
    Officer
    1994-07-21 ~ 1995-02-08
    PE - Nominee Secretary → CIF 0
parent relation
Company in focus

ALTER AGENCY LTD.

Previous names
CAPITALIZE LIMITED - 2016-01-29
CAPITAL CORPORATE COMMUNICATIONS LIMITED - 1995-05-24
SHERIOL SIXTY-TWO LIMITED - 1995-02-15
Standard Industrial Classification
73110 - Advertising Agencies
Brief company account
Property, Plant & Equipment
6,271 GBP2023-12-31
5,623 GBP2022-12-31
Total Inventories
21,172 GBP2022-12-31
Debtors
201,437 GBP2023-12-31
363,840 GBP2022-12-31
Cash at bank and in hand
707,851 GBP2023-12-31
324,795 GBP2022-12-31
Current Assets
909,288 GBP2023-12-31
709,807 GBP2022-12-31
Creditors
Current
538,429 GBP2023-12-31
409,414 GBP2022-12-31
Net Current Assets/Liabilities
370,859 GBP2023-12-31
300,393 GBP2022-12-31
Total Assets Less Current Liabilities
377,130 GBP2023-12-31
306,016 GBP2022-12-31
Equity
Called up share capital
61,278 GBP2023-12-31
61,278 GBP2022-12-31
Share premium
25,096 GBP2023-12-31
25,096 GBP2022-12-31
Capital redemption reserve
22,534 GBP2023-12-31
22,534 GBP2022-12-31
Retained earnings (accumulated losses)
268,222 GBP2023-12-31
197,108 GBP2022-12-31
Equity
377,130 GBP2023-12-31
306,016 GBP2022-12-31
Average Number of Employees
232023-01-01 ~ 2023-12-31
352022-01-01 ~ 2022-12-31
Property, Plant & Equipment - Gross Cost
Plant and equipment
19,445 GBP2023-12-31
16,200 GBP2022-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Plant and equipment
13,174 GBP2023-12-31
10,577 GBP2022-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Plant and equipment
2,597 GBP2023-01-01 ~ 2023-12-31
Property, Plant & Equipment
Plant and equipment
6,271 GBP2023-12-31
5,623 GBP2022-12-31
Trade Debtors/Trade Receivables
Current, Amounts falling due within one year
132,122 GBP2023-12-31
346,345 GBP2022-12-31
Other Debtors
Current, Amounts falling due within one year
69,315 GBP2023-12-31
17,495 GBP2022-12-31
Debtors
Current, Amounts falling due within one year
201,437 GBP2023-12-31
363,840 GBP2022-12-31
Bank Borrowings/Overdrafts
Current
20,661 GBP2022-12-31
Trade Creditors/Trade Payables
Current
260,269 GBP2023-12-31
91,676 GBP2022-12-31
Other Taxation & Social Security Payable
Current
42,282 GBP2023-12-31
84,516 GBP2022-12-31
Other Creditors
Current
235,878 GBP2023-12-31
212,561 GBP2022-12-31
Future Minimum Lease Payments Under Non-cancellable Operating Leases
Amounts falling due within one year
83,400 GBP2023-12-31
57,600 GBP2022-12-31
Between one and five year
21,000 GBP2023-12-31
19,200 GBP2022-12-31
All periods
104,400 GBP2023-12-31
76,800 GBP2022-12-31
Related profiles found in government register
  • ALTER AGENCY LTD.
    Info
    CAPITALIZE LIMITED - 2016-01-29
    CAPITAL CORPORATE COMMUNICATIONS LIMITED - 1995-05-24
    SHERIOL SIXTY-TWO LIMITED - 1995-02-15
    Registered number 02951210
    The Stable Yard Vicarage Road, Stony Stratford, Milton Keynes, Buckinghamshire MK11 1BN
    Private Limited Company incorporated on 1994-07-21 (30 years 11 months). The company status is Active.
    The last date of confirmation statement was made at 2024-06-20
    CIF 0
  • ALTER AGENCY LTD
    S
    Registered number 02951210
    52, Thrale Street, London, SE1 9HW
    Private Company Limited By Shares in England And Wales, United Kingdom
    CIF 1
child relation
Offspring entities and appointments
Active 1
  • 1st Floor 9 Chapel Place, 316 Old Street, London
    Dissolved Corporate (2 parents)
    Person with significant control
    2016-04-06 ~ dissolved
    CIF 1 - Ownership of shares – 75% or more → OE
    CIF 1 - Ownership of voting rights - 75% or more → OE

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Contains public sector information retrieved at 24 April 2025 and licensed under the Open Government Licence v3.0.