The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 5
  • 1
    Simpson, Danielle Anita
    Company Director born in July 1980
    Individual (1 offspring)
    Officer
    2011-03-15 ~ now
    OF - Director → CIF 0
  • 2
    Sainsbury, James Murray
    Company Director born in May 1977
    Individual (1 offspring)
    Officer
    2005-01-01 ~ now
    OF - Director → CIF 0
    Sainsbury, James Murray
    Company Director
    Individual (1 offspring)
    Officer
    2009-06-01 ~ now
    OF - Secretary → CIF 0
  • 3
    White, Adam Peter
    Finance Director born in January 1984
    Individual (1 offspring)
    Officer
    2017-06-28 ~ now
    OF - Director → CIF 0
  • 4
    Francis, Elaine
    Company Director born in September 1968
    Individual (3 offsprings)
    Officer
    1996-06-11 ~ now
    OF - Director → CIF 0
  • 5
    144, Liverpool Road, London, England
    Active Corporate (3 parents, 1 offspring)
    Person with significant control
    2024-10-07 ~ now
    PE - Ownership of shares – 75% or more → CIF 0
    PE - Ownership of voting rights - 75% or more → CIF 0
    PE - Right to appoint or remove directors → CIF 0
Ceased 7
  • 1
    Mr James Murray Sainsbury
    Born in May 1977
    Individual (1 offspring)
    Person with significant control
    2017-05-31 ~ 2024-10-07
    PE - Has significant influence or control → CIF 0
  • 2
    Moore, Keziah
    Market Research born in September 1976
    Individual (1 offspring)
    Officer
    2003-01-01 ~ 2004-03-26
    OF - Director → CIF 0
  • 3
    Taylor-lund, Daniel Gordon
    Director born in March 1979
    Individual
    Officer
    2017-06-28 ~ 2021-07-01
    OF - Director → CIF 0
  • 4
    Francis, Elaine
    Company Director
    Individual (3 offsprings)
    Officer
    1996-06-11 ~ 2009-05-31
    OF - Secretary → CIF 0
    Miss Elaine Francis
    Born in September 1968
    Individual (3 offsprings)
    Person with significant control
    2017-05-31 ~ 2024-10-07
    PE - Ownership of shares – More than 50% but less than 75% → CIF 0
  • 5
    DYE & DURHAM DIRECTORS LIMITED - now
    7SIDE NOMINEES LIMITED - 2023-01-24
    14-18 City Road, Cardiff
    Dissolved Corporate (2 parents, 3 offsprings)
    Equity (Company account)
    3 GBP2021-06-30
    Officer
    1996-06-11 ~ 1996-06-11
    PE - Nominee Director → CIF 0
  • 6
    DISCOVERY RESEARCH LIMITED
    23 The Green, Old Southgate, London
    Active Corporate (3 parents, 2 offsprings)
    Equity (Company account)
    Retained earnings (accumulated losses)
    753,535 GBP2023-12-31
    Officer
    1996-07-26 ~ 2006-09-21
    PE - Director → CIF 0
  • 7
    DYE & DURHAM SECRETARIAL LIMITED - now
    7SIDE SECRETARIAL LIMITED - 2023-01-16
    14-18 City Road, Cardiff
    Dissolved Corporate (2 parents, 89 offsprings)
    Equity (Company account)
    3 GBP2021-06-30
    Officer
    1996-06-11 ~ 1996-06-11
    PE - Nominee Secretary → CIF 0
parent relation
Company in focus

CRITERIA FIELDWORK LIMITED

Standard Industrial Classification
73200 - Market Research And Public Opinion Polling
Brief company account
Property, Plant & Equipment
49,258 GBP2023-12-31
74,787 GBP2022-12-31
Debtors
763,537 GBP2023-12-31
654,293 GBP2022-12-31
Cash at bank and in hand
444,631 GBP2023-12-31
517,717 GBP2022-12-31
Current Assets
1,208,168 GBP2023-12-31
1,172,010 GBP2022-12-31
Creditors
Current, Amounts falling due within one year
-301,842 GBP2023-12-31
-261,962 GBP2022-12-31
Net Current Assets/Liabilities
906,326 GBP2023-12-31
910,048 GBP2022-12-31
Total Assets Less Current Liabilities
955,584 GBP2023-12-31
984,835 GBP2022-12-31
Net Assets/Liabilities
947,633 GBP2023-12-31
972,343 GBP2022-12-31
Equity
Called up share capital
50 GBP2023-12-31
50 GBP2022-12-31
Share premium
50 GBP2023-12-31
50 GBP2022-12-31
Retained earnings (accumulated losses)
947,533 GBP2023-12-31
972,243 GBP2022-12-31
Equity
947,633 GBP2023-12-31
972,343 GBP2022-12-31
Average Number of Employees
322023-01-01 ~ 2023-12-31
342022-01-01 ~ 2022-12-31
Property, Plant & Equipment - Gross Cost
Other
225,400 GBP2023-12-31
262,137 GBP2022-12-31
Property, Plant & Equipment - Other Disposals
Other
-45,829 GBP2023-01-01 ~ 2023-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Other
176,142 GBP2023-12-31
187,350 GBP2022-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Other
34,621 GBP2023-01-01 ~ 2023-12-31
Property, Plant & Equipment - Other Disposals/Decrease in Depreciation & Impairment
Other
-45,829 GBP2023-01-01 ~ 2023-12-31
Property, Plant & Equipment
Other
49,258 GBP2023-12-31
74,787 GBP2022-12-31
Trade Debtors/Trade Receivables
Current
671,073 GBP2023-12-31
559,496 GBP2022-12-31
Other Debtors
Amounts falling due within one year
92,464 GBP2023-12-31
94,797 GBP2022-12-31
Debtors
Current, Amounts falling due within one year
763,537 GBP2023-12-31
654,293 GBP2022-12-31
Trade Creditors/Trade Payables
Current
64,009 GBP2023-12-31
40,963 GBP2022-12-31
Other Taxation & Social Security Payable
Current
169,049 GBP2023-12-31
160,105 GBP2022-12-31
Other Creditors
Current
68,784 GBP2023-12-31
60,894 GBP2022-12-31
Creditors
Current
301,842 GBP2023-12-31
261,962 GBP2022-12-31
Future Minimum Lease Payments Under Non-cancellable Operating Leases
45,406 GBP2023-12-31
144,638 GBP2022-12-31
Related profiles found in government register
  • CRITERIA FIELDWORK LIMITED
    Info
    Registered number 03210409
    144 Liverpool Road, London N1 1LA
    Private Limited Company incorporated on 1996-06-11 (29 years). The company status is Active.
    The last date of confirmation statement was made at 2024-05-31
    CIF 0
  • CRITERIA FIELDWORK LIMITED
    S
    Registered number 03210409
    144, Liverpool Road, London, England, N1 1LA
    Private Company Limited By Shares in Uk Register Of Companies, United Kingdom
    CIF 1
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.
Ceased 1
  • 144 Liverpool Road, London, England
    Active Corporate (3 parents, 1 offspring)
    Person with significant control
    2024-09-25 ~ 2024-10-07
    CIF 1 - Ownership of shares – 75% or more → OE
    CIF 1 - Ownership of voting rights - 75% or more → OE
    CIF 1 - Right to appoint or remove directors → OE

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Contains public sector information retrieved at 24 April 2025 and licensed under the Open Government Licence v3.0.