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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 5
  • 1
    Sainsbury, James Murray
    Born in May 1977
    Individual (1 offspring)
    Officer
    icon of calendar 2005-01-01 ~ now
    OF - Director → CIF 0
    Sainsbury, James Murray
    Company Director
    Individual (1 offspring)
    Officer
    icon of calendar 2009-06-01 ~ now
    OF - Secretary → CIF 0
  • 2
    Simpson, Danielle Anita
    Born in July 1980
    Individual (1 offspring)
    Officer
    icon of calendar 2011-03-15 ~ now
    OF - Director → CIF 0
  • 3
    Francis, Elaine
    Born in September 1968
    Individual (4 offsprings)
    Officer
    icon of calendar 1996-06-11 ~ now
    OF - Director → CIF 0
  • 4
    White, Adam Peter
    Born in January 1984
    Individual (1 offspring)
    Officer
    icon of calendar 2017-06-28 ~ now
    OF - Director → CIF 0
  • 5
    icon of address144, Liverpool Road, London, England
    Active Corporate (2 parents, 1 offspring)
    Person with significant control
    icon of calendar 2024-10-07 ~ now
    PE - Ownership of voting rights - 75% or moreCIF 0
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of shares – 75% or moreCIF 0
Ceased 7
  • 1
    Mr James Murray Sainsbury
    Born in May 1977
    Individual (1 offspring)
    Person with significant control
    icon of calendar 2017-05-31 ~ 2024-10-07
    PE - Has significant influence or controlCIF 0
  • 2
    Francis, Elaine
    Company Director
    Individual (4 offsprings)
    Officer
    icon of calendar 1996-06-11 ~ 2009-05-31
    OF - Secretary → CIF 0
    Miss Elaine Francis
    Born in September 1968
    Individual (4 offsprings)
    Person with significant control
    icon of calendar 2017-05-31 ~ 2024-10-07
    PE - Ownership of shares – More than 50% but less than 75%CIF 0
  • 3
    Moore, Keziah
    Market Research born in September 1976
    Individual (1 offspring)
    Officer
    icon of calendar 2003-01-01 ~ 2004-03-26
    OF - Director → CIF 0
  • 4
    Taylor-lund, Daniel Gordon
    Director born in March 1979
    Individual
    Officer
    icon of calendar 2017-06-28 ~ 2021-07-01
    OF - Director → CIF 0
  • 5
    DISCOVERY RESEARCH LIMITED
    icon of address23 The Green, Old Southgate, London
    Active Corporate (3 parents, 2 offsprings)
    Equity (Company account)
    Retained earnings (accumulated losses)
    651,933 GBP2024-12-31
    Officer
    1996-07-26 ~ 2006-09-21
    PE - Director → CIF 0
  • 6
    icon of address14-18 City Road, Cardiff
    Corporate
    Officer
    1996-06-11 ~ 1996-06-11
    PE - Nominee Secretary → CIF 0
  • 7
    icon of address14-18 City Road, Cardiff
    Corporate
    Officer
    1996-06-11 ~ 1996-06-11
    PE - Nominee Director → CIF 0
parent relation
Company in focus

CRITERIA FIELDWORK LIMITED

Standard Industrial Classification
73200 - Market Research And Public Opinion Polling
Brief company account
Property, Plant & Equipment
34,703 GBP2024-12-31
49,257 GBP2023-12-31
Debtors
561,475 GBP2024-12-31
763,538 GBP2023-12-31
Cash at bank and in hand
498,208 GBP2024-12-31
444,631 GBP2023-12-31
Current Assets
1,059,683 GBP2024-12-31
1,208,169 GBP2023-12-31
Creditors
Current, Amounts falling due within one year
-263,120 GBP2024-12-31
-301,842 GBP2023-12-31
Net Current Assets/Liabilities
796,563 GBP2024-12-31
906,327 GBP2023-12-31
Total Assets Less Current Liabilities
831,266 GBP2024-12-31
955,584 GBP2023-12-31
Net Assets/Liabilities
825,827 GBP2024-12-31
947,633 GBP2023-12-31
Equity
Called up share capital
50 GBP2024-12-31
50 GBP2023-12-31
Share premium
50 GBP2024-12-31
50 GBP2023-12-31
Retained earnings (accumulated losses)
825,727 GBP2024-12-31
947,533 GBP2023-12-31
Equity
825,827 GBP2024-12-31
947,633 GBP2023-12-31
Average Number of Employees
422024-01-01 ~ 2024-12-31
402023-01-01 ~ 2023-12-31
Property, Plant & Equipment - Gross Cost
Other
234,097 GBP2024-12-31
225,400 GBP2023-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Other
199,394 GBP2024-12-31
176,143 GBP2023-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Other
23,251 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment
Other
34,703 GBP2024-12-31
49,257 GBP2023-12-31
Trade Debtors/Trade Receivables
Current
473,814 GBP2024-12-31
671,073 GBP2023-12-31
Other Debtors
Amounts falling due within one year
87,661 GBP2024-12-31
92,465 GBP2023-12-31
Debtors
Current, Amounts falling due within one year
561,475 GBP2024-12-31
763,538 GBP2023-12-31
Trade Creditors/Trade Payables
Current
42,359 GBP2024-12-31
64,009 GBP2023-12-31
Other Taxation & Social Security Payable
Current
141,377 GBP2024-12-31
169,049 GBP2023-12-31
Other Creditors
Current
79,384 GBP2024-12-31
68,784 GBP2023-12-31
Creditors
Current
263,120 GBP2024-12-31
301,842 GBP2023-12-31
Future Minimum Lease Payments Under Non-cancellable Operating Leases
439,162 GBP2024-12-31
45,406 GBP2023-12-31

Related profiles found in government register
  • CRITERIA FIELDWORK LIMITED
    Info
    Registered number 03210409
    icon of address144 Liverpool Road, London N1 1LA
    PRIVATE LIMITED COMPANY incorporated on 1996-06-11 (29 years 6 months). The company status is Active.
    The last date of confirmation statement was made at 2025-05-31
    CIF 0
  • CRITERIA FIELDWORK LIMITED
    S
    Registered number 03210409
    icon of address144, Liverpool Road, London, England, N1 1LA
    Private Company Limited By Shares in Uk Register Of Companies, United Kingdom
    CIF 1
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.
Ceased 1
  • icon of address144 Liverpool Road, London, England
    Active Corporate (2 parents, 1 offspring)
    Person with significant control
    icon of calendar 2024-09-25 ~ 2024-10-07
    CIF 1 - Ownership of voting rights - 75% or more OE
    CIF 1 - Ownership of shares – 75% or more OE
    CIF 1 - Right to appoint or remove directors OE

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Contains public sector information retrieved at 12 November 2025 and licensed under the Open Government Licence v3.0.