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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 4
  • 1
    Rodes Vila, Alfonso
    Born in August 1961
    Individual (2 offsprings)
    Officer
    2013-01-01 ~ now
    OF - Director → CIF 0
  • 2
    Ross, Allan John
    Individual (126 offsprings)
    Officer
    2025-04-30 ~ now
    OF - Secretary → CIF 0
  • 3
    Adamson, Alan Ralston
    Born in April 1966
    Individual (30 offsprings)
    Officer
    2017-12-18 ~ now
    OF - Director → CIF 0
  • 4
    29-30, Quai De Dion-bouton, Puteaux Cedex, Paris, France
    Corporate (8 offsprings)
    Person with significant control
    2024-12-16 ~ now
    PE - Ownership of shares – 75% or moreCIF 0
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of voting rights - 75% or moreCIF 0
Ceased 23
  • 1
    Mcelhatton, Michael Edward
    Director born in April 1965
    Individual (9 offsprings)
    Officer
    2008-04-02 ~ 2012-09-14
    OF - Director → CIF 0
    Mcelhatton, Michael Edward
    Director
    Individual (9 offsprings)
    Officer
    2008-04-02 ~ 2012-09-14
    OF - Secretary → CIF 0
  • 2
    Mcarthur, Anna Louise Liberty
    Individual (76 offsprings)
    Officer
    2020-09-23 ~ 2025-04-30
    OF - Secretary → CIF 0
  • 3
    Rhymer, Alastair St John
    Cfo born in April 1966
    Individual (2 offsprings)
    Officer
    2012-09-14 ~ 2016-02-29
    OF - Director → CIF 0
    Rhymer, Alastair
    Individual (2 offsprings)
    Officer
    2012-09-14 ~ 2015-07-01
    OF - Secretary → CIF 0
  • 4
    Ross, Allan John
    Born in August 1961
    Individual (126 offsprings)
    Officer
    2020-09-23 ~ 2020-09-23
    OF - Director → CIF 0
    Ross, Allan John
    Individual (126 offsprings)
    Officer
    2015-07-01 ~ 2020-09-23
    OF - Secretary → CIF 0
  • 5
    Wright, Christopher Edward
    Director born in March 1969
    Individual (1 offspring)
    Officer
    2001-03-30 ~ 2005-04-30
    OF - Director → CIF 0
  • 6
    Frampton-calero, Paul Anthony
    Director born in July 1975
    Individual (5 offsprings)
    Officer
    2015-07-01 ~ 2017-10-17
    OF - Director → CIF 0
  • 7
    Bascones, Juan
    Director born in May 1959
    Individual
    Officer
    2008-04-02 ~ 2013-01-01
    OF - Director → CIF 0
  • 8
    Whelan, Jeremy Mark
    Director born in November 1966
    Individual (1 offspring)
    Officer
    2001-03-30 ~ 2008-04-02
    OF - Director → CIF 0
  • 9
    Craze, Mark Robert Benjamin
    Director born in February 1960
    Individual (2 offsprings)
    Officer
    2008-04-02 ~ 2014-03-18
    OF - Director → CIF 0
  • 10
    Avery, Pedro Mark Daniel
    Chief Executive Office born in December 1969
    Individual (10 offsprings)
    Officer
    2015-07-01 ~ 2017-01-09
    OF - Director → CIF 0
  • 11
    Jones, Ben
    Director born in February 1968
    Individual (2 offsprings)
    Officer
    2001-03-30 ~ 2005-05-13
    OF - Director → CIF 0
  • 12
    Boyer, Lucien
    Ceo born in April 1964
    Individual
    Officer
    2010-10-01 ~ 2012-12-31
    OF - Director → CIF 0
  • 13
    Wright, Jennifer Sarah
    Individual
    Officer
    1998-07-01 ~ 2005-10-31
    OF - Secretary → CIF 0
  • 14
    Delport, Dominique
    Chairman born in November 1967
    Individual (1 offspring)
    Officer
    2014-03-18 ~ 2018-04-30
    OF - Director → CIF 0
  • 15
    Pettett, Adrian
    Director born in October 1967
    Individual (3 offsprings)
    Officer
    2005-10-31 ~ 2018-11-16
    OF - Director → CIF 0
    Pettett, Adrian
    Director
    Individual (3 offsprings)
    Officer
    2005-10-31 ~ 2008-04-02
    OF - Secretary → CIF 0
  • 16
    Ward, Christopher John
    Director born in June 1963
    Individual (2 offsprings)
    Officer
    1997-06-26 ~ 1998-07-01
    OF - Director → CIF 0
  • 17
    Mathieson, Michael Graham
    Director born in September 1963
    Individual (12 offsprings)
    Officer
    1997-06-26 ~ 2014-12-31
    OF - Director → CIF 0
    Mathieson, Michael
    Director
    Individual (12 offsprings)
    Officer
    1997-06-26 ~ 1998-07-01
    OF - Secretary → CIF 0
  • 18
    Hirst, Chris
    Chief Executive Officer born in April 1971
    Individual (1 offspring)
    Officer
    2018-07-17 ~ 2022-07-19
    OF - Director → CIF 0
  • 19
    Mcdonald, Andrew
    Director born in September 1962
    Individual (1 offspring)
    Officer
    2001-03-30 ~ 2003-03-31
    OF - Director → CIF 0
  • 20
    42, Avenue Friedland, 75008, Paris, France
    Corporate (10 offsprings)
    Person with significant control
    2017-12-14 ~ 2024-12-16
    PE - Ownership of shares – 75% or moreCIF 0
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of voting rights - 75% or moreCIF 0
  • 21
    29-30, Quai De Dion Bouton, 92800 Puteaux, Paris, France
    Corporate
    Person with significant control
    2016-04-06 ~ 2017-12-14
    PE - Ownership of voting rights - 75% or moreCIF 0
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of shares – 75% or moreCIF 0
  • 22
    788-790 Finchley Road, London
    Dissolved Corporate (2 parents, 25 offsprings)
    Officer
    1997-06-24 ~ 1998-01-31
    PE - Nominee Director → CIF 0
  • 23
    SHENLEY SECRETARIES LIMITED - now
    788-790 Finchley Road, London
    Active Corporate (1 parent, 70 offsprings)
    Equity (Company account)
    100 GBP2024-12-31
    Officer
    1997-06-24 ~ 1998-01-31
    PE - Nominee Secretary → CIF 0
parent relation
Company in focus

CAKE GROUP LIMITED

Previous names
F F I BEATWAX LIMITED - 1999-03-11
BLACKBIRD PROMOTIONS LIMITED - 1997-07-04
Standard Industrial Classification
73110 - Advertising Agencies
70100 - Activities Of Head Offices

Related profiles found in government register
  • CAKE GROUP LIMITED
    Info
    F F I BEATWAX LIMITED - 1999-03-11
    BLACKBIRD PROMOTIONS LIMITED - 1999-03-11
    Registered number 03391338
    The Hkx Building, Three Pancras Square, London N1C 4AG
    PRIVATE LIMITED COMPANY incorporated on 1997-06-24 (28 years 8 months). The company status is Active.
    The last date of confirmation statement was made at 2025-06-24
    CIF 0
  • CAKE GROUP LIMITED
    S
    Registered number 03391338
    Havas Village London, 3 Pancras Square, London, England, N1C 4AG
    Limited Company in Uk Companies House, Uk
    CIF 1
child relation
Offspring entities and appointments
Active 1
  • CAKE MEDIA LIMITED - 2023-07-04
    F.F.I. ( FOR FURTHER INFORMATION) LIMITED - 2000-02-25
    Havas Village London, 3 Pancras Square, London, England
    Active Corporate (5 parents)
    Person with significant control
    2016-04-06 ~ now
    CIF 1 - Has significant influence or controlOE
    CIF 1 - Ownership of shares – 75% or moreOE
    CIF 1 - Ownership of voting rights - 75% or moreOE

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Contains public sector information retrieved at 9 February 2026 and licensed under the Open Government Licence v3.0.