The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 4
  • 1
    Reuben, Lee
    Company Director born in March 1970
    Individual (20 offsprings)
    Officer
    2007-03-31 ~ now
    OF - Director → CIF 0
    Reuben, Lee
    Company Director
    Individual (20 offsprings)
    Officer
    2007-03-31 ~ now
    OF - Secretary → CIF 0
    Mr Lee Reuben
    Born in March 1970
    Individual (20 offsprings)
    Person with significant control
    2016-04-06 ~ now
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
  • 2
    Reuben, Jonathan Dennis
    Company Director born in January 1981
    Individual (7 offsprings)
    Officer
    2007-03-31 ~ now
    OF - Director → CIF 0
    Mr Jonathan Reuben
    Born in January 1981
    Individual (7 offsprings)
    Person with significant control
    2016-04-06 ~ now
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
  • 3
    Reuben, James
    Director born in October 1976
    Individual (2 offsprings)
    Officer
    2023-09-26 ~ now
    OF - Director → CIF 0
  • 4
    Reuben, Martin Jack
    Corporate Promotions Executive born in July 1943
    Individual (9 offsprings)
    Officer
    2017-11-30 ~ now
    OF - Director → CIF 0
Ceased 9
  • 1
    Bowen, Andrew Lawrence
    Company Director born in April 1968
    Individual (3 offsprings)
    Officer
    2013-11-01 ~ 2018-01-31
    OF - Director → CIF 0
  • 2
    Reuben, Lee
    Individual (20 offsprings)
    Officer
    1999-04-06 ~ 1999-04-07
    OF - Secretary → CIF 0
  • 3
    Reuben, James
    Company Director born in October 1976
    Individual (2 offsprings)
    Officer
    1999-04-07 ~ 2007-03-31
    OF - Director → CIF 0
  • 4
    Reuben, Linda Diane
    Individual (1 offspring)
    Officer
    1999-04-07 ~ 2007-03-31
    OF - Secretary → CIF 0
  • 5
    Ehrlich, Hilliard Alan
    Head Of Poker Networks Partygaming born in April 1955
    Individual (2 offsprings)
    Officer
    2009-02-23 ~ 2014-03-14
    OF - Director → CIF 0
  • 6
    Reuben, Dennis Alan
    Director born in June 1946
    Individual
    Officer
    1999-04-06 ~ 1999-04-07
    OF - Director → CIF 0
    Reuben, Dennis Alan
    Company Director born in June 1946
    Individual
    2015-04-05 ~ 2015-10-04
    OF - Director → CIF 0
  • 7
    Dmcs Directors Limited
    Individual
    Officer
    1999-04-06 ~ 1999-04-06
    OF - Nominee Director → CIF 0
  • 8
    Elyashiv, Tal
    Company Director born in July 1962
    Individual
    Officer
    2013-11-01 ~ 2015-08-17
    OF - Director → CIF 0
  • 9
    7 Leonard Street, London
    Dissolved Corporate (2 parents, 10 offsprings)
    Officer
    1999-04-06 ~ 1999-04-06
    PE - Nominee Secretary → CIF 0
parent relation
Company in focus

INITIAL REWARDS LIMITED

Previous names
INITIAL POKER LIMITED - 2008-12-02
PREMIUM PEN LIMITED - 2006-10-24
Standard Industrial Classification
73110 - Advertising Agencies
Brief company account
Par Value of Share
Class 1 ordinary share
02023-01-01 ~ 2023-12-31
Property, Plant & Equipment
7,173 GBP2023-12-31
8,439 GBP2022-12-31
Fixed Assets - Investments
351 GBP2023-12-31
351 GBP2022-12-31
Fixed Assets
7,524 GBP2023-12-31
8,790 GBP2022-12-31
Total Inventories
22,159 GBP2023-12-31
56,878 GBP2022-12-31
Debtors
1,020,124 GBP2023-12-31
418,164 GBP2022-12-31
Cash at bank and in hand
92,746 GBP2023-12-31
1,124,792 GBP2022-12-31
Current Assets
1,135,029 GBP2023-12-31
1,599,834 GBP2022-12-31
Net Current Assets/Liabilities
974,726 GBP2023-12-31
1,183,137 GBP2022-12-31
Total Assets Less Current Liabilities
982,250 GBP2023-12-31
1,191,927 GBP2022-12-31
Creditors
Non-current
-16,595 GBP2023-12-31
-36,444 GBP2022-12-31
Net Assets/Liabilities
965,655 GBP2023-12-31
1,155,199 GBP2022-12-31
Equity
Called up share capital
177 GBP2023-12-31
177 GBP2022-12-31
Share premium
384,093 GBP2023-12-31
384,093 GBP2022-12-31
Retained earnings (accumulated losses)
581,385 GBP2023-12-31
770,929 GBP2022-12-31
Equity
965,655 GBP2023-12-31
1,155,199 GBP2022-12-31
Average Number of Employees
112023-01-01 ~ 2023-12-31
92022-01-01 ~ 2022-12-31
Property, Plant & Equipment - Gross Cost
Plant and equipment
18,711 GBP2022-12-31
Furniture and fittings
17,479 GBP2022-12-31
Property, Plant & Equipment - Gross Cost
36,190 GBP2022-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Plant and equipment
14,983 GBP2023-12-31
14,325 GBP2022-12-31
Furniture and fittings
14,034 GBP2023-12-31
13,426 GBP2022-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
29,017 GBP2023-12-31
27,751 GBP2022-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Plant and equipment
658 GBP2023-01-01 ~ 2023-12-31
Furniture and fittings
608 GBP2023-01-01 ~ 2023-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
1,266 GBP2023-01-01 ~ 2023-12-31
Property, Plant & Equipment
Plant and equipment
3,728 GBP2023-12-31
4,386 GBP2022-12-31
Furniture and fittings
3,445 GBP2023-12-31
4,053 GBP2022-12-31
Investments in Group Undertakings
Cost valuation
351 GBP2022-12-31
Investments in Group Undertakings
351 GBP2023-12-31
351 GBP2022-12-31
Trade Debtors/Trade Receivables
Current, Amounts falling due within one year
181,252 GBP2023-12-31
211,868 GBP2022-12-31
Other Debtors
Current, Amounts falling due within one year
188,872 GBP2023-12-31
78,532 GBP2022-12-31
Debtors
Current, Amounts falling due within one year
1,020,124 GBP2023-12-31
418,164 GBP2022-12-31
Bank Borrowings/Overdrafts
Current
10,000 GBP2023-12-31
Trade Creditors/Trade Payables
Current
15,063 GBP2023-12-31
50,104 GBP2022-12-31
Other Taxation & Social Security Payable
Current
17,795 GBP2023-12-31
22,562 GBP2022-12-31
Other Creditors
Current
117,445 GBP2023-12-31
216,338 GBP2022-12-31
Bank Borrowings/Overdrafts
Non-current
16,595 GBP2023-12-31
36,444 GBP2022-12-31
Future Minimum Lease Payments Under Non-cancellable Operating Leases
Amounts falling due within one year
30,000 GBP2023-12-31
Between one and five year
120,000 GBP2023-12-31
More than five year
30,000 GBP2023-12-31
All periods
180,000 GBP2023-12-31

Related profiles found in government register
  • INITIAL REWARDS LIMITED
    Info
    INITIAL POKER LIMITED - 2008-12-02
    PREMIUM PEN LIMITED - 2006-10-24
    Registered number 03745785
    55 Loudoun Road, London NW8 0DL
    Private Limited Company incorporated on 1999-04-06 (26 years 3 months). The company status is Active.
    The last date of confirmation statement was made at 2024-04-06
    CIF 0
  • INITIAL REWARDS LIMITED
    S
    Registered number 03745785
    4, Prince Albert Road, London, United Kingdom, NW1 7SN
    Limited By Shares in Companies House, England And Wales
    CIF 1 CIF 2
  • INITIAL REWARDS LIMITED
    S
    Registered number 03745785
    55, Loudoun Road, London, England, NW8 0DL
    Limited By Shares in Companies House, United Kingdom
    CIF 3
child relation
Offspring entities and appointments
Active 1
  • 63 Fairfax Road, London, United Kingdom
    Active Corporate (4 parents)
    Equity (Company account)
    724,232 GBP2023-12-31
    Person with significant control
    2016-04-06 ~ now
    CIF 3 - Ownership of shares – More than 25% but not more than 50%OE
    CIF 3 - Ownership of voting rights - More than 25% but not more than 50%OE
Ceased 2
  • 1
    5 Ducketts Wharf, South Street, Bishop's Stortford, Hertfordshire, England
    Active Corporate (2 parents)
    Net Assets/Liabilities (Company account)
    -86,375 GBP2023-05-31
    Person with significant control
    2017-12-04 ~ 2019-03-21
    CIF 1 - Ownership of shares – More than 25% but not more than 50% OE
    CIF 1 - Ownership of voting rights - More than 25% but not more than 50% OE
  • 2
    6th Floor Charles House, 108-110 Finchley Road, London, United Kingdom
    Active Corporate (5 parents)
    Equity (Company account)
    567,479 GBP2022-12-31
    Person with significant control
    2017-11-29 ~ 2018-11-27
    CIF 2 - Ownership of shares – 75% or more OE
    CIF 2 - Ownership of voting rights - 75% or more OE
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Contains public sector information retrieved at 24 April 2025 and licensed under the Open Government Licence v3.0.