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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 4
  • 1
    Reuben, Lee
    Born in March 1970
    Individual (20 offsprings)
    Officer
    icon of calendar 2007-03-31 ~ now
    OF - Director → CIF 0
    Reuben, Lee
    Company Director
    Individual (20 offsprings)
    Officer
    icon of calendar 2007-03-31 ~ now
    OF - Secretary → CIF 0
    Mr Lee Reuben
    Born in March 1970
    Individual (20 offsprings)
    Person with significant control
    icon of calendar 2016-04-06 ~ now
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50% → CIF 0
  • 2
    Reuben, Jonathan Dennis
    Born in January 1981
    Individual (7 offsprings)
    Officer
    icon of calendar 2007-03-31 ~ now
    OF - Director → CIF 0
    Mr Jonathan Reuben
    Born in January 1981
    Individual (7 offsprings)
    Person with significant control
    icon of calendar 2016-04-06 ~ now
    PE - Ownership of voting rights - More than 25% but not more than 50% → CIF 0
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
  • 3
    Reuben, James
    Born in October 1976
    Individual (3 offsprings)
    Officer
    icon of calendar 2023-09-26 ~ now
    OF - Director → CIF 0
  • 4
    Reuben, Martin Jack
    Born in July 1943
    Individual (8 offsprings)
    Officer
    icon of calendar 2017-11-30 ~ now
    OF - Director → CIF 0
Ceased 9
  • 1
    Reuben, Linda Diane
    Individual (1 offspring)
    Officer
    icon of calendar 1999-04-07 ~ 2007-03-31
    OF - Secretary → CIF 0
  • 2
    Bowen, Andrew Lawrence
    Company Director born in April 1968
    Individual (3 offsprings)
    Officer
    icon of calendar 2013-11-01 ~ 2018-01-31
    OF - Director → CIF 0
  • 3
    Reuben, Lee
    Individual (20 offsprings)
    Officer
    icon of calendar 1999-04-06 ~ 1999-04-07
    OF - Secretary → CIF 0
  • 4
    Elyashiv, Tal
    Company Director born in July 1962
    Individual
    Officer
    icon of calendar 2013-11-01 ~ 2015-08-17
    OF - Director → CIF 0
  • 5
    Dmcs Directors Limited
    Individual
    Officer
    icon of calendar 1999-04-06 ~ 1999-04-06
    OF - Nominee Director → CIF 0
  • 6
    Reuben, James
    Company Director born in October 1976
    Individual (3 offsprings)
    Officer
    icon of calendar 1999-04-07 ~ 2007-03-31
    OF - Director → CIF 0
  • 7
    Ehrlich, Hilliard Alan
    Head Of Poker Networks Partygaming born in April 1955
    Individual (2 offsprings)
    Officer
    icon of calendar 2009-02-23 ~ 2014-03-14
    OF - Director → CIF 0
  • 8
    Reuben, Dennis Alan
    Director born in June 1946
    Individual
    Officer
    icon of calendar 1999-04-06 ~ 1999-04-07
    OF - Director → CIF 0
    Reuben, Dennis Alan
    Company Director born in June 1946
    Individual
    icon of calendar 2015-04-05 ~ 2015-10-04
    OF - Director → CIF 0
  • 9
    icon of address7 Leonard Street, London
    Dissolved Corporate (2 parents, 10 offsprings)
    Officer
    1999-04-06 ~ 1999-04-06
    PE - Nominee Secretary → CIF 0
parent relation
Company in focus

INITIAL REWARDS LIMITED

Previous names
INITIAL POKER LIMITED - 2008-12-02
PREMIUM PEN LIMITED - 2006-10-24
Standard Industrial Classification
73110 - Advertising Agencies
Brief company account
Property, Plant & Equipment
6,098 GBP2024-12-31
7,173 GBP2023-12-31
Fixed Assets - Investments
428 GBP2024-12-31
351 GBP2023-12-31
Fixed Assets
6,526 GBP2024-12-31
7,524 GBP2023-12-31
Total Inventories
21,509 GBP2024-12-31
22,159 GBP2023-12-31
Debtors
721,853 GBP2024-12-31
1,020,123 GBP2023-12-31
Cash at bank and in hand
360,826 GBP2024-12-31
92,746 GBP2023-12-31
Current Assets
1,104,188 GBP2024-12-31
1,135,028 GBP2023-12-31
Creditors
Current
257,549 GBP2024-12-31
160,302 GBP2023-12-31
Net Current Assets/Liabilities
846,639 GBP2024-12-31
974,726 GBP2023-12-31
Total Assets Less Current Liabilities
853,165 GBP2024-12-31
982,250 GBP2023-12-31
Creditors
Non-current
6,497 GBP2024-12-31
16,595 GBP2023-12-31
Net Assets/Liabilities
846,668 GBP2024-12-31
965,655 GBP2023-12-31
Equity
Called up share capital
177 GBP2024-12-31
177 GBP2023-12-31
Share premium
384,093 GBP2024-12-31
384,093 GBP2023-12-31
Retained earnings (accumulated losses)
462,398 GBP2024-12-31
581,385 GBP2023-12-31
Equity
846,668 GBP2024-12-31
965,655 GBP2023-12-31
Average Number of Employees
122024-01-01 ~ 2024-12-31
112023-01-01 ~ 2023-12-31
Property, Plant & Equipment - Gross Cost
Plant and equipment
18,711 GBP2023-12-31
Furniture and fittings
17,479 GBP2023-12-31
Property, Plant & Equipment - Gross Cost
36,190 GBP2023-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Plant and equipment
15,542 GBP2024-12-31
14,983 GBP2023-12-31
Furniture and fittings
14,550 GBP2024-12-31
14,034 GBP2023-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
30,092 GBP2024-12-31
29,017 GBP2023-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Plant and equipment
559 GBP2024-01-01 ~ 2024-12-31
Furniture and fittings
516 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
1,075 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment
Plant and equipment
3,169 GBP2024-12-31
3,728 GBP2023-12-31
Furniture and fittings
2,929 GBP2024-12-31
3,445 GBP2023-12-31
Investments in Group Undertakings
Cost valuation
428 GBP2023-12-31
Investments in Group Undertakings
428 GBP2024-12-31
428 GBP2023-12-31
Trade Debtors/Trade Receivables
Current, Amounts falling due within one year
191,180 GBP2024-12-31
Amounts falling due within one year, Current
178,834 GBP2023-12-31
Other Debtors
Current, Amounts falling due within one year
30,673 GBP2024-12-31
Amounts falling due within one year, Current
191,289 GBP2023-12-31
Debtors
Current, Amounts falling due within one year
721,853 GBP2024-12-31
Amounts falling due within one year, Current
1,020,123 GBP2023-12-31
Bank Borrowings/Overdrafts
Current
10,000 GBP2024-12-31
10,000 GBP2023-12-31
Trade Creditors/Trade Payables
Current
69,560 GBP2024-12-31
15,062 GBP2023-12-31
Other Taxation & Social Security Payable
Current
23,843 GBP2024-12-31
17,795 GBP2023-12-31
Other Creditors
Current
154,146 GBP2024-12-31
117,445 GBP2023-12-31
Bank Borrowings/Overdrafts
Non-current
6,497 GBP2024-12-31
16,595 GBP2023-12-31
Related profiles found in government register
  • INITIAL REWARDS LIMITED
    Info
    INITIAL POKER LIMITED - 2008-12-02
    PREMIUM PEN LIMITED - 2008-12-02
    Registered number 03745785
    icon of address4th Floor Charles House, 108-110 Finchley Road, London NW3 5JJ
    PRIVATE LIMITED COMPANY incorporated on 1999-04-06 (26 years 9 months). The company status is Active.
    The last date of confirmation statement was made at 2025-04-06
    CIF 0
  • INITIAL REWARDS LIMITED
    S
    Registered number 03745785
    icon of address4, Prince Albert Road, London, United Kingdom, NW1 7SN
    Limited By Shares in Companies House, England And Wales
    CIF 1 CIF 2
  • INITIAL REWARDS LIMITED
    S
    Registered number 03745785
    icon of address55, Loudoun Road, London, England, NW8 0DL
    Limited By Shares in Companies House, United Kingdom
    CIF 3
child relation
Offspring entities and appointments
Active 1
  • icon of address63 Fairfax Road, London, United Kingdom
    Active Corporate (4 parents)
    Equity (Company account)
    853,792 GBP2024-12-31
    Person with significant control
    icon of calendar 2016-04-06 ~ now
    CIF 3 - Ownership of shares – More than 25% but not more than 50% → OE
    CIF 3 - Ownership of voting rights - More than 25% but not more than 50% → OE
Ceased 2
  • 1
    icon of address5 Ducketts Wharf, South Street, Bishop's Stortford, Hertfordshire, England
    Active Corporate (2 parents)
    Net Assets/Liabilities (Company account)
    -173,656 GBP2024-05-31
    Person with significant control
    icon of calendar 2017-12-04 ~ 2019-03-21
    CIF 1 - Ownership of voting rights - More than 25% but not more than 50% → OE
    CIF 1 - Ownership of shares – More than 25% but not more than 50% → OE
  • 2
    icon of address6th Floor Charles House, 108-110 Finchley Road, London, United Kingdom
    Active Corporate (5 parents)
    Equity (Company account)
    567,479 GBP2022-12-31
    Person with significant control
    icon of calendar 2017-11-29 ~ 2018-11-27
    CIF 2 - Ownership of shares – 75% or more → OE
    CIF 2 - Ownership of voting rights - 75% or more → OE

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Contains public sector information retrieved at 12 November 2025 and licensed under the Open Government Licence v3.0.