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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 4
  • 1
    Chen, Jiye
    Born in January 1965
    Individual (16 offsprings)
    Officer
    icon of calendar 1999-09-16 ~ now
    OF - Director → CIF 0
  • 2
    D'costa, Aristides Dos Reis Quintad
    Individual (259 offsprings)
    Officer
    icon of calendar 2010-09-30 ~ now
    OF - Secretary → CIF 0
  • 3
    LONGSHEN PROPERTIES LIMITED
    icon of address20, Seymour Mews, London, United Kingdom
    Active Corporate (2 parents, 3 offsprings)
    Equity (Company account)
    1,337,893 GBP2024-02-28
    Person with significant control
    icon of calendar 2025-08-12 ~ now
    PE - Ownership of voting rights - More than 50% but less than 75%CIF 0
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of shares – More than 50% but less than 75%CIF 0
  • 4
    icon of address20, Seymour Mews, London, England
    Corporate (1 offspring)
    Person with significant control
    icon of calendar 2025-09-02 ~ now
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
Ceased 5
  • 1
    Chen, Jiye
    Software Engineer
    Individual (16 offsprings)
    Officer
    icon of calendar 1999-09-16 ~ 2010-09-29
    OF - Secretary → CIF 0
    Mr Jiye Chen
    Born in January 1965
    Individual (16 offsprings)
    Person with significant control
    icon of calendar 2016-08-01 ~ 2025-08-12
    PE - Ownership of shares – More than 50% but less than 75%CIF 0
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of voting rights - More than 50% but less than 75%CIF 0
  • 2
    Hu, Henglong, Dr
    Scientist born in March 1964
    Individual (1 offspring)
    Officer
    icon of calendar 2002-04-01 ~ 2013-10-21
    OF - Director → CIF 0
  • 3
    Tompkins, Neil David
    I.T. Development born in March 1977
    Individual (3 offsprings)
    Officer
    icon of calendar 1999-09-16 ~ 2013-10-21
    OF - Director → CIF 0
  • 4
    icon of address39a Leicester Road, Salford, Manchester, Lancashire
    Dissolved Corporate (2 parents, 2 offsprings)
    Officer
    1999-09-16 ~ 1999-09-16
    PE - Nominee Director → CIF 0
  • 5
    icon of address39a Leicester Road, Salford, Manchester, Lancashire
    Dissolved Corporate (2 parents, 7 offsprings)
    Officer
    1999-09-16 ~ 1999-09-16
    PE - Nominee Secretary → CIF 0
parent relation
Company in focus

ADVERTISING ONLINE LIMITED

Previous names
LODGEIC HOTELS LTD - 2015-09-17
ADVERTISING ONLINE LTD - 2015-03-10
Standard Industrial Classification
79909 - Other Reservation Service Activities N.e.c.
Brief company account
Fixed Assets
198,610 GBP2024-12-31
192,725 GBP2023-12-31
Current Assets
322,239 GBP2024-12-31
407,027 GBP2023-12-31
Creditors
Amounts falling due within one year
-144,519 GBP2024-12-31
-201,784 GBP2023-12-31
Net Current Assets/Liabilities
177,720 GBP2024-12-31
205,243 GBP2023-12-31
Total Assets Less Current Liabilities
376,330 GBP2024-12-31
397,968 GBP2023-12-31
Net Assets/Liabilities
376,330 GBP2024-12-31
397,968 GBP2023-12-31
Equity
376,330 GBP2024-12-31
397,968 GBP2023-12-31
Average Number of Employees
42024-01-01 ~ 2024-12-31
42023-01-01 ~ 2023-12-31

Related profiles found in government register
  • ADVERTISING ONLINE LIMITED
    Info
    LODGEIC HOTELS LTD - 2015-09-17
    ADVERTISING ONLINE LTD - 2015-09-17
    Registered number 03843074
    icon of addressSuit A, Birch House, Almond Road, St. Neots PE19 1DZ
    PRIVATE LIMITED COMPANY incorporated on 1999-09-16 (26 years 3 months). The company status is Active.
    The last date of confirmation statement was made at 2023-12-02
    CIF 0
  • ADVERTISING ONLINE LIMITED
    S
    Registered number 03843074
    icon of address210, Great North Road, St Neots, Cambridgeshire, United Kingdom, PE19 8ED
    CIF 1
  • ADVERTISING ONLINE LIMITED
    S
    Registered number 03843074
    icon of address210, Great North Road, Eaton Socon, St. Neots, England, PE19 8ED
    Private Limited Company in Companies House, England
    CIF 2
child relation
Offspring entities and appointments
Active 2
  • 1
    icon of addressSuite A, Birch House, Almond Road, St. Neots, England
    Dissolved Corporate (2 parents)
    Equity (Company account)
    1 GBP2022-05-31
    Officer
    icon of calendar 2015-09-21 ~ dissolved
    CIF 1 - Director → ME
  • 2
    icon of address20 Seymour Mews, London, United Kingdom
    Active Corporate (3 parents)
    Equity (Company account)
    406,742 GBP2024-04-30
    Person with significant control
    icon of calendar 2016-04-06 ~ now
    CIF 2 - Ownership of shares – More than 25% but not more than 50%OE
    CIF 2 - Ownership of voting rights - More than 25% but not more than 50%OE

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Contains public sector information retrieved at 12 November 2025 and licensed under the Open Government Licence v3.0.