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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 7
  • 1
    Mrs Gina Lucinda Morris
    Born in July 1978
    Individual (3 offsprings)
    Person with significant control
    icon of calendar 2022-01-19 ~ now
    PE - Ownership of voting rights - More than 25% but not more than 50% → CIF 0
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
  • 2
    Miss Katie Louise Proctor
    Born in December 1965
    Individual (4 offsprings)
    Person with significant control
    icon of calendar 2022-01-19 ~ now
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50% → CIF 0
  • 3
    Mccowen, Robert Edward
    Born in May 1946
    Individual (2 offsprings)
    Officer
    icon of calendar 2012-01-01 ~ now
    OF - Director → CIF 0
  • 4
    Proctor, Jemma Julia
    Born in August 1967
    Individual (2 offsprings)
    Officer
    icon of calendar 2024-04-16 ~ now
    OF - Director → CIF 0
  • 5
    Zeidler, Geoffrey Peter Louis
    Born in December 1962
    Individual (17 offsprings)
    Officer
    icon of calendar 2022-11-16 ~ now
    OF - Director → CIF 0
    Zeidler, Geoffrey
    Individual (17 offsprings)
    Officer
    icon of calendar 2022-11-23 ~ now
    OF - Secretary → CIF 0
  • 6
    Bushell, John Richard
    Born in May 1964
    Individual (2 offsprings)
    Officer
    icon of calendar 2010-12-20 ~ now
    OF - Director → CIF 0
  • 7
    Mr Edward Lavelle
    Born in August 1964
    Individual (6 offsprings)
    Person with significant control
    icon of calendar 2022-01-19 ~ now
    PE - Ownership of voting rights - More than 25% but not more than 50% → CIF 0
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
Ceased 6
  • 1
    Proctor, Stephen Kenneth
    Company Director born in December 1934
    Individual
    Officer
    icon of calendar 2000-04-06 ~ 2021-11-15
    OF - Director → CIF 0
    Mr Stephen Kenneth Proctor
    Born in December 1934
    Individual
    Person with significant control
    icon of calendar 2016-04-06 ~ 2021-11-13
    PE - Ownership of shares – 75% or more → CIF 0
  • 2
    Proctor, Alice Lynne
    Company Secretary born in December 1952
    Individual (2 offsprings)
    Officer
    icon of calendar 2000-04-06 ~ 2022-11-16
    OF - Director → CIF 0
    Proctor, Alice Lynne
    Company Secretary
    Individual (2 offsprings)
    Officer
    icon of calendar 2000-04-06 ~ 2022-11-23
    OF - Secretary → CIF 0
  • 3
    Payne, Richard
    Company Director born in February 1984
    Individual
    Officer
    icon of calendar 2020-03-01 ~ 2025-03-28
    OF - Director → CIF 0
  • 4
    Storey, Keith
    Managing Director born in December 1960
    Individual
    Officer
    icon of calendar 2011-01-12 ~ 2022-08-08
    OF - Director → CIF 0
  • 5
    BFL LIMITED - 2010-01-16
    icon of address381 Kingsway, Hove, East Sussex
    Dissolved Corporate (4 parents, 9 offsprings)
    Officer
    2000-04-06 ~ 2000-04-06
    PE - Nominee Secretary → CIF 0
  • 6
    icon of address381 Kingsway, Hove, East Sussex
    Dissolved Corporate (4 parents, 2 offsprings)
    Officer
    2000-04-06 ~ 2000-04-06
    PE - Nominee Director → CIF 0
parent relation
Company in focus

SPORTING INSIGHTS LIMITED

Standard Industrial Classification
73200 - Market Research And Public Opinion Polling
Brief company account
Intangible Assets
24,145 GBP2024-12-31
132,119 GBP2023-12-31
Property, Plant & Equipment
5,555 GBP2024-12-31
7,881 GBP2023-12-31
Fixed Assets - Investments
3,878 GBP2024-12-31
3,878 GBP2023-12-31
Fixed Assets
33,578 GBP2024-12-31
143,878 GBP2023-12-31
Debtors
200,084 GBP2024-12-31
175,054 GBP2023-12-31
Cash at bank and in hand
125,759 GBP2024-12-31
285,707 GBP2023-12-31
Current Assets
343,356 GBP2024-12-31
475,762 GBP2023-12-31
Net Current Assets/Liabilities
67,880 GBP2024-12-31
217,251 GBP2023-12-31
Total Assets Less Current Liabilities
101,458 GBP2024-12-31
361,129 GBP2023-12-31
Creditors
Non-current, Amounts falling due after one year
0 GBP2023-12-31
Net Assets/Liabilities
659 GBP2024-12-31
361,129 GBP2023-12-31
Equity
Called up share capital
10,010 GBP2024-12-31
10,013 GBP2023-12-31
Other miscellaneous reserve
9 GBP2024-12-31
0 GBP2023-12-31
Retained earnings (accumulated losses)
-9,360 GBP2024-12-31
351,116 GBP2023-12-31
418,626 GBP2022-12-31
Equity
659 GBP2024-12-31
361,129 GBP2023-12-31
Average Number of Employees
182024-01-01 ~ 2024-12-31
182023-01-01 ~ 2023-12-31
Intangible Assets - Gross Cost
Goodwill
443,476 GBP2024-12-31
443,476 GBP2023-12-31
Computer software
5,770 GBP2024-12-31
5,770 GBP2023-12-31
Development expenditure
213,801 GBP2024-12-31
202,801 GBP2023-12-31
Intangible Assets - Gross Cost
705,547 GBP2024-12-31
694,547 GBP2023-12-31
Intangible Assets - Accumulated Amortisation & Impairment
Goodwill
436,331 GBP2024-12-31
434,546 GBP2023-12-31
Development expenditure
213,801 GBP2024-12-31
107,036 GBP2023-12-31
Intangible Assets - Accumulated Amortisation & Impairment
681,402 GBP2024-12-31
562,428 GBP2023-12-31
Intangible Assets - Increase From Amortisation Charge for Year
Goodwill
1,785 GBP2024-01-01 ~ 2024-12-31
Development expenditure
106,765 GBP2024-01-01 ~ 2024-12-31
Intangible Assets - Increase From Amortisation Charge for Year
118,974 GBP2024-01-01 ~ 2024-12-31
Intangible Assets
Goodwill
7,145 GBP2024-12-31
8,930 GBP2023-12-31
Development expenditure
0 GBP2024-12-31
95,765 GBP2023-12-31
Property, Plant & Equipment - Gross Cost
Furniture and fittings
5,462 GBP2024-12-31
5,462 GBP2023-12-31
Computers
24,854 GBP2024-12-31
22,517 GBP2023-12-31
Property, Plant & Equipment - Gross Cost
30,316 GBP2024-12-31
27,979 GBP2023-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Furniture and fittings
3,442 GBP2024-12-31
2,769 GBP2023-12-31
Computers
21,319 GBP2024-12-31
17,329 GBP2023-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
24,761 GBP2024-12-31
20,098 GBP2023-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Furniture and fittings
673 GBP2024-01-01 ~ 2024-12-31
Computers
3,990 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
4,663 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment
Furniture and fittings
2,020 GBP2024-12-31
2,693 GBP2023-12-31
Computers
3,535 GBP2024-12-31
5,188 GBP2023-12-31
Investments in group undertakings and participating interests
3,878 GBP2024-12-31
3,878 GBP2023-12-31
Trade Debtors/Trade Receivables
Current
142,431 GBP2024-12-31
100,685 GBP2023-12-31
Amount of corporation tax that is recoverable
Current
0 GBP2024-12-31
3,217 GBP2023-12-31
Other Debtors
Amounts falling due within one year
57,653 GBP2024-12-31
71,152 GBP2023-12-31
Debtors
Amounts falling due within one year, Current
200,084 GBP2024-12-31
175,054 GBP2023-12-31
Trade Creditors/Trade Payables
Current
57,347 GBP2024-12-31
71,844 GBP2023-12-31
Other Taxation & Social Security Payable
Current
58,154 GBP2024-12-31
46,324 GBP2023-12-31
Other Creditors
Current
159,975 GBP2024-12-31
140,343 GBP2023-12-31
Creditors
Current
275,476 GBP2024-12-31
258,511 GBP2023-12-31
Other Creditors
Non-current
100,799 GBP2024-12-31
0 GBP2023-12-31
Par Value of Share
Class 1 ordinary share
1 GBP2024-01-01 ~ 2024-12-31
Number of Shares Issued (Fully Paid)
Class 1 ordinary share
10,000 shares2024-12-31
10,000 shares2023-12-31
Par Value of Share
Class 2 ordinary share
1 GBP2024-01-01 ~ 2024-12-31
Number of Shares Issued (Fully Paid)
Class 2 ordinary share
10 shares2024-12-31
13 shares2023-12-31
Equity
Called up share capital
10,010 GBP2024-12-31
10,013 GBP2023-12-31
Profit/Loss
-360,476 GBP2024-01-01 ~ 2024-12-31
-54,510 GBP2023-01-01 ~ 2023-12-31
Future Minimum Lease Payments Under Non-cancellable Operating Leases
105,932 GBP2024-12-31
Related profiles found in government register
  • SPORTING INSIGHTS LIMITED
    Info
    Registered number 03966553
    icon of address32 Frederick Sanger Road, Surrey Research Park, Guildford, Surrey GU2 7YD
    PRIVATE LIMITED COMPANY incorporated on 2000-04-06 (25 years 10 months). The company status is Active.
    The last date of confirmation statement was made at 2025-04-06
    CIF 0
  • SPORTING INSIGHTS LIMITED
    S
    Registered number 03966553
    icon of addressUnit 3b, The Courtyard, Wisley, Woking, Surrey, United Kingdom, GU23 6QL
    CIF 1
child relation
Offspring entities and appointments
Active 1
  • icon of addressUnit 4-5 The Courtyard, Wisley, Woking, Surrey, England
    Dissolved Corporate (6 parents)
    Officer
    icon of calendar 2018-07-18 ~ dissolved
    CIF 1 - LLP Designated Member → ME

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Contains public sector information retrieved at 12 November 2025 and licensed under the Open Government Licence v3.0.