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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 2
  • 1
    Stanford, Simon Jonathan
    Company Director born in December 1962
    Individual (8 offsprings)
    Officer
    icon of calendar 2000-06-01 ~ now
    OF - Director → CIF 0
    Stanford, Simon Jonathan
    Company Director
    Individual (8 offsprings)
    Officer
    icon of calendar 2000-06-01 ~ now
    OF - Secretary → CIF 0
  • 2
    icon of addressFirst Floor, 14-15, Berners Street, London, United Kingdom
    Active Corporate (2 parents, 1 offspring)
    Total Assets Less Current Liabilities (Company account)
    10,250 GBP2024-12-31
    Person with significant control
    icon of calendar 2016-04-06 ~ now
    PE - Ownership of shares – 75% or more → CIF 0
Ceased 3
  • 1
    Davies, Gary Maurice
    Company Director born in December 1954
    Individual (2 offsprings)
    Officer
    icon of calendar 2000-06-01 ~ 2013-10-31
    OF - Director → CIF 0
  • 2
    VISTRA DEPOSITARY SERVICES (UK) LIMITED - now
    ORANGEFIELD DEPOSITARY SERVICES (UK) LIMITED - 2016-07-15
    icon of address6-8 Underwood Street, London
    Active Corporate (5 parents)
    Equity (Company account)
    276,057 GBP2023-12-31
    Officer
    2000-05-05 ~ 2000-06-01
    PE - Nominee Secretary → CIF 0
  • 3
    WATERLOO NOMINEES LIMITED
    icon of address6-8 Underwood Street, London
    Active Corporate (4 parents, 6 offsprings)
    Equity (Company account)
    594 GBP2024-12-31
    Officer
    2000-05-05 ~ 2000-06-01
    PE - Nominee Director → CIF 0
parent relation
Company in focus

UPFRONT PROMOTIONS LIMITED

Previous name
AMANCROSS LIMITED - 2000-06-13
Standard Industrial Classification
93290 - Other Amusement And Recreation Activities N.e.c.
Brief company account
Property, Plant & Equipment
0 GBP2024-12-31
617 GBP2023-12-31
Debtors
262 GBP2024-12-31
3,174 GBP2023-12-31
Cash at bank and in hand
6,109 GBP2024-12-31
3,728 GBP2023-12-31
Current Assets
6,371 GBP2024-12-31
6,902 GBP2023-12-31
Net Current Assets/Liabilities
-72,124 GBP2024-12-31
-58,731 GBP2023-12-31
Total Assets Less Current Liabilities
-72,124 GBP2024-12-31
-58,114 GBP2023-12-31
Net Assets/Liabilities
-84,624 GBP2024-12-31
-80,614 GBP2023-12-31
Equity
Called up share capital
2 GBP2024-12-31
2 GBP2023-12-31
Retained earnings (accumulated losses)
-84,626 GBP2024-12-31
-80,616 GBP2023-12-31
Equity
-84,624 GBP2024-12-31
-80,614 GBP2023-12-31
Average Number of Employees
12024-01-01 ~ 2024-12-31
12023-01-01 ~ 2023-12-31
Property, Plant & Equipment - Gross Cost
Other
7,164 GBP2023-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Other
7,164 GBP2024-12-31
6,547 GBP2023-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Other
617 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment
Other
0 GBP2024-12-31
617 GBP2023-12-31
Amount of corporation tax that is recoverable
Current
262 GBP2024-12-31
0 GBP2023-12-31
Other Debtors
Amounts falling due within one year
0 GBP2024-12-31
3,174 GBP2023-12-31
Debtors
Amounts falling due within one year, Current
262 GBP2024-12-31
Current, Amounts falling due within one year
3,174 GBP2023-12-31
Bank Borrowings/Overdrafts
Current
10,000 GBP2024-12-31
10,000 GBP2023-12-31
Trade Creditors/Trade Payables
Current
15,989 GBP2024-12-31
12,673 GBP2023-12-31
Amounts owed to group undertakings
Current
249 GBP2024-12-31
249 GBP2023-12-31
Corporation Tax Payable
Current
0 GBP2024-12-31
155 GBP2023-12-31
Other Taxation & Social Security Payable
Current
1,490 GBP2024-12-31
0 GBP2023-12-31
Other Creditors
Current
50,767 GBP2024-12-31
42,556 GBP2023-12-31
Creditors
Current
78,495 GBP2024-12-31
65,633 GBP2023-12-31
Bank Borrowings/Overdrafts
Non-current
12,500 GBP2024-12-31
22,500 GBP2023-12-31
Par Value of Share
Class 1 ordinary share
1 GBP2024-01-01 ~ 2024-12-31
Number of Shares Issued (Fully Paid)
Class 1 ordinary share
2 shares2024-12-31
2 shares2023-12-31
  • UPFRONT PROMOTIONS LIMITED
    Info
    AMANCROSS LIMITED - 2000-06-13
    Registered number 03986351
    icon of addressFirst Floor, 14-15 Berners Street, London W1T 3LJ
    Private Limited Company incorporated on 2000-05-05 (25 years 6 months). The company status is Active.
    The last date of confirmation statement was made at 2025-05-05
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.

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Contains public sector information retrieved at 16 October 2025 and licensed under the Open Government Licence v3.0.