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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 2
  • 1
    Arnison, Anne-marie
    Born in July 1968
    Individual (1 offspring)
    Officer
    icon of calendar 2000-09-28 ~ now
    OF - Director → CIF 0
    Mrs Anne-marie Arnison
    Born in July 1968
    Individual (1 offspring)
    Person with significant control
    icon of calendar 2016-04-06 ~ now
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of voting rights - More than 50% but less than 75%CIF 0
    PE - Ownership of shares – More than 50% but less than 75%CIF 0
  • 2
    Arnison, Andrew Robert
    Born in March 1970
    Individual (2 offsprings)
    Officer
    icon of calendar 2020-09-21 ~ now
    OF - Director → CIF 0
    Mr Andrew Robert Arnison
    Born in March 1970
    Individual (2 offsprings)
    Person with significant control
    icon of calendar 2020-09-30 ~ now
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
Ceased 5
  • 1
    Theydon Nominees Limited
    Individual
    Officer
    icon of calendar 2000-09-28 ~ 2000-09-28
    OF - Nominee Director → CIF 0
  • 2
    Travell, Joanne
    Analyst born in December 1975
    Individual
    Officer
    icon of calendar 2005-05-03 ~ 2019-03-06
    OF - Director → CIF 0
    Mrs Joanne Travell
    Born in December 1975
    Individual
    Person with significant control
    icon of calendar 2016-04-06 ~ 2019-03-05
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
  • 3
    Hopkins, Christopher Paul
    Individual (7 offsprings)
    Officer
    icon of calendar 2000-09-28 ~ 2005-07-26
    OF - Secretary → CIF 0
  • 4
    icon of address80a Haverhill Road, Balham, London
    Corporate
    Officer
    2005-07-26 ~ 2009-10-29
    PE - Secretary → CIF 0
  • 5
    icon of address25 Hill Road, Theydon Bois, Epping, Essex
    Active Corporate (2 parents, 68 offsprings)
    Equity (Company account)
    2 GBP2024-09-30
    Officer
    2000-09-28 ~ 2000-09-28
    PE - Nominee Secretary → CIF 0
parent relation
Company in focus

PURE PRICING LIMITED

Previous name
SWIFT SOFTWARE LIMITED - 2004-07-21
Standard Industrial Classification
73200 - Market Research And Public Opinion Polling
Brief company account
Average Number of Employees
02024-04-01 ~ 2025-03-31
Intangible Assets - Gross Cost
Development expenditure
2,390 GBP2025-03-31
Intangible Assets - Accumulated Amortisation & Impairment
Development expenditure
2,390 GBP2025-03-31
Property, Plant & Equipment
446 GBP2025-03-31
1,293 GBP2024-03-31
Debtors
5,782 GBP2025-03-31
976 GBP2024-03-31
Cash at bank and in hand
68,013 GBP2025-03-31
134,140 GBP2024-03-31
Current Assets
73,795 GBP2025-03-31
135,116 GBP2024-03-31
Creditors
Amounts falling due within one year
7,379 GBP2025-03-31
61,228 GBP2024-03-31
Net Current Assets/Liabilities
66,416 GBP2025-03-31
73,888 GBP2024-03-31
Total Assets Less Current Liabilities
66,862 GBP2025-03-31
75,181 GBP2024-03-31
Net Assets/Liabilities
66,862 GBP2025-03-31
75,181 GBP2024-03-31
Equity
Called up share capital
250 GBP2025-03-31
250 GBP2024-03-31
Capital redemption reserve
250 GBP2025-03-31
250 GBP2024-03-31
Retained earnings (accumulated losses)
66,362 GBP2025-03-31
74,681 GBP2024-03-31
Equity
66,862 GBP2025-03-31
75,181 GBP2024-03-31
Intangible Assets - Gross Cost
2,390 GBP2025-03-31
Intangible Assets - Accumulated Amortisation & Impairment
2,390 GBP2025-03-31
Property, Plant & Equipment - Gross Cost
Furniture and fittings
3,276 GBP2025-03-31
Office equipment
7,813 GBP2025-03-31
Property, Plant & Equipment - Gross Cost
11,089 GBP2025-03-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Furniture and fittings
3,276 GBP2025-03-31
3,276 GBP2024-03-31
Office equipment
7,367 GBP2025-03-31
6,520 GBP2024-03-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
10,643 GBP2025-03-31
9,796 GBP2024-03-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Office equipment
847 GBP2024-04-01 ~ 2025-03-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
847 GBP2024-04-01 ~ 2025-03-31
Property, Plant & Equipment
Office equipment
446 GBP2025-03-31
1,293 GBP2024-03-31
Other Debtors
5,782 GBP2025-03-31
976 GBP2024-03-31
Trade Creditors/Trade Payables
Amounts falling due within one year
540 GBP2025-03-31
538 GBP2024-03-31
Corporation Tax Payable
Amounts falling due within one year
583 GBP2024-03-31
Other Taxation & Social Security Payable
Amounts falling due within one year
9,390 GBP2024-03-31
Other Creditors
Amounts falling due within one year
6,839 GBP2025-03-31
50,717 GBP2024-03-31

  • PURE PRICING LIMITED
    Info
    SWIFT SOFTWARE LIMITED - 2004-07-21
    Registered number 04080217
    icon of addressKingfisher House Hurstwood Grange, Hurstwood Lane, Haywards Heath, West Sussex RH17 7QX
    PRIVATE LIMITED COMPANY incorporated on 2000-09-28 (25 years 3 months). The company status is Active.
    The last date of confirmation statement was made at 2024-09-28
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.

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Contains public sector information retrieved at 12 November 2025 and licensed under the Open Government Licence v3.0.