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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 6
  • 1
    Mrs Pritpal Kaur Mahon
    Born in May 1960
    Individual (1 offspring)
    Person with significant control
    icon of calendar 2016-04-06 ~ now
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
  • 2
    Bearman, Jack
    Finance Director born in March 1991
    Individual (6 offsprings)
    Officer
    icon of calendar 2021-01-25 ~ now
    OF - Director → CIF 0
  • 3
    Mahon, Sarabjit Singh
    Company Director born in July 1952
    Individual (2 offsprings)
    Officer
    icon of calendar 2001-03-27 ~ now
    OF - Director → CIF 0
    Mr Sarabjit Singh Mahon
    Born in July 1952
    Individual (2 offsprings)
    Person with significant control
    icon of calendar 2016-04-06 ~ now
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
  • 4
    Mahon, Simran Amar Singh
    Operations Director born in December 1985
    Individual (7 offsprings)
    Officer
    icon of calendar 2021-01-25 ~ now
    OF - Director → CIF 0
  • 5
    Mahon, Pritpal
    Individual (1 offspring)
    Officer
    icon of calendar 2001-03-27 ~ now
    OF - Secretary → CIF 0
  • 6
    icon of addressUnit B1/b2 Knights Park, Knight Road, Rochester, Kent, United Kingdom
    Active Corporate (4 parents, 1 offspring)
    Officer
    icon of calendar 2024-10-21 ~ now
    OF - Director → CIF 0
    Person with significant control
    icon of calendar 2024-10-21 ~ now
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
Ceased 2
  • 1
    HANOVER SECRETARIAL LIMITED - 2000-04-19
    icon of address44, Upper Belgrave Road, Clifton, Bristol, Uk
    Dissolved Corporate (4 parents, 30 offsprings)
    Equity (Company account)
    2 GBP2018-07-31
    Officer
    2001-03-20 ~ 2001-03-22
    PE - Nominee Secretary → CIF 0
  • 2
    icon of address44 Upper Belgrave Road, Bristol
    Dissolved Corporate (4 parents, 1 offspring)
    Equity (Company account)
    2 GBP2018-06-30
    Officer
    2001-03-20 ~ 2001-03-22
    PE - Nominee Director → CIF 0
parent relation
Company in focus

IDEAL DIRECT LIMITED

Previous name
READERS DIRECT LIMITED - 2009-07-07
Standard Industrial Classification
47910 - Retail Sale Via Mail Order Houses Or Via Internet
96090 - Other Service Activities N.e.c.
Brief company account
Property, Plant & Equipment
100,673 GBP2024-09-30
111,837 GBP2023-09-30
Total Inventories
2,286,062 GBP2024-09-30
2,312,425 GBP2023-09-30
Debtors
553,441 GBP2024-09-30
1,315,080 GBP2023-09-30
Cash at bank and in hand
885,074 GBP2024-09-30
217,563 GBP2023-09-30
Current Assets
3,724,577 GBP2024-09-30
3,845,068 GBP2023-09-30
Creditors
Current
907,145 GBP2024-09-30
877,055 GBP2023-09-30
Net Current Assets/Liabilities
2,817,432 GBP2024-09-30
2,968,013 GBP2023-09-30
Total Assets Less Current Liabilities
2,918,105 GBP2024-09-30
3,079,850 GBP2023-09-30
Net Assets/Liabilities
2,918,105 GBP2024-09-30
3,051,891 GBP2023-09-30
Equity
Called up share capital
100 GBP2024-09-30
100 GBP2023-09-30
Retained earnings (accumulated losses)
2,918,005 GBP2024-09-30
3,051,791 GBP2023-09-30
Equity
2,918,105 GBP2024-09-30
3,051,891 GBP2023-09-30
Average Number of Employees
72023-10-01 ~ 2024-09-30
72022-10-01 ~ 2023-09-30
Property, Plant & Equipment - Gross Cost
272,980 GBP2024-09-30
255,489 GBP2023-09-30
Property, Plant & Equipment - Accumulated Depreciation & Impairment
172,307 GBP2024-09-30
143,652 GBP2023-09-30
Property, Plant & Equipment - Increase From Depreciation Charge for Year
28,655 GBP2023-10-01 ~ 2024-09-30

Related profiles found in government register
  • IDEAL DIRECT LIMITED
    Info
    READERS DIRECT LIMITED - 2009-07-07
    Registered number 04183585
    icon of addressUnit B1/b2, Knights Park Knights Road, Strood, Rochester, Kent ME2 2LS
    Private Limited Company incorporated on 2001-03-20 (24 years 8 months). The company status is Active.
    The last date of confirmation statement was made at 2025-03-08
    CIF 0
  • IDEAL DIRECT LIMITED
    S
    Registered number 04183585
    icon of addressUnit B1/b2, Knights Park, Knights Road, Strood, Rochester, Kent, United Kingdom, ME2 2LS
    Limited in England And Wales
    CIF 1
child relation
Offspring entities and appointments
Active 1
  • icon of addressUnit B1/b2 Knights Park, Knight Road, Rochester, Kent, United Kingdom
    Active Corporate (4 parents)
    Person with significant control
    icon of calendar 2025-09-10 ~ now
    CIF 1 - Right to appoint or remove directorsOE
    CIF 1 - Ownership of voting rights - More than 50% but less than 75%OE
    CIF 1 - Ownership of shares – More than 50% but less than 75%OE

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Contains public sector information retrieved at 16 October 2025 and licensed under the Open Government Licence v3.0.