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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers 11
  • 1
    Norris, Julie
    Individual (1 offspring)
    Officer
    2016-04-29 ~ 2025-10-31
    OF - Secretary → CIF 0
  • 2
    Hogg, Matthew John
    Born in August 1974
    Individual (5 offsprings)
    Officer
    2016-04-29 ~ now
    OF - Director → CIF 0
    Hogg, Matthew John
    Director born in August 1974
    Individual (5 offsprings)
    2006-05-10 ~ 2009-03-05
    OF - Director → CIF 0
    Mr Matthew John Hogg
    Born in August 1974
    Individual (5 offsprings)
    Person with significant control
    2017-02-28 ~ now
    PE - Ownership of shares – 75% or moreCIF 0
  • 3
    Shorthouse, Sally Ann
    Individual (4 offsprings)
    Officer
    2001-05-08 ~ 2002-08-07
    OF - Secretary → CIF 0
  • 4
    Shorthouse, Ian Kenneth
    Flower Wholesaler born in June 1956
    Individual (5 offsprings)
    Officer
    2001-05-08 ~ 2002-08-07
    OF - Director → CIF 0
  • 5
    Pack, Kenneth George
    Co Secretary
    Individual (1 offspring)
    Officer
    2007-08-08 ~ 2016-04-29
    OF - Secretary → CIF 0
  • 6
    Perry, Robert Keith
    Manager born in April 1966
    Individual (2 offsprings)
    Officer
    2006-05-10 ~ 2017-02-28
    OF - Director → CIF 0
  • 7
    Williams, Duncan Raymond
    Individual (39 offsprings)
    Officer
    2006-05-10 ~ 2007-08-08
    OF - Secretary → CIF 0
  • 8
    Hogg, Carla Jodie
    Born in July 1984
    Individual (1 offspring)
    Officer
    2024-05-28 ~ now
    OF - Director → CIF 0
  • 9
    OAKLEY CORPORATE DOCTORS LIMITED
    - now
    DIGITEC SERVICES LIMITED - 2006-05-09 05644416, 05644416
    OAKLEY CORPORATE DOCTORS LIMITED
    - 2006-04-27 03283329
    The Oakley, Kidderminster Road, Droitwich Spa, Worcestershire
    Dissolved Corporate (8 parents, 308 offsprings)
    Total Assets Less Current Liabilities (Company account)
    8,339 GBP2015-12-31
    Officer
    2001-05-08 ~ 2001-05-08
    OF - Director → CIF 0
    2002-08-07 ~ 2004-01-01
    OF - Director → CIF 0
  • 10
    OAKLEY SECRETARIAL SERVICES LIMITED
    03283273
    The Oakley, Kidderminster Road, Droitwich Spa, Worcestershire
    Active Corporate (9 parents, 2351 offsprings)
    Equity (Company account)
    26,132 GBP2024-12-31
    Officer
    2001-05-08 ~ 2001-05-08
    OF - Secretary → CIF 0
    2002-08-07 ~ 2006-05-10
    OF - Secretary → CIF 0
  • 11
    OAKLEY COMPANY FORMATION SERVICES LIMITED
    - now 04431643
    A44 EXHAUST SHOP LIMITED - 2003-04-07 07858908
    The Oakley, Kidderminster Road, Droitwich, Worcestershire
    Dissolved Corporate (6 parents, 486 offsprings)
    Equity (Company account)
    21 GBP2022-11-30
    Officer
    2004-01-01 ~ 2006-05-10
    OF - Director → CIF 0
parent relation
Company in focus

ADVANCED POOLS SERVICE LIMITED

Previous name
THE FLOWER CELLAR (KIDDERMINSTER) LIMITED - 2006-06-16
Standard Industrial Classification
43999 - Other Specialised Construction Activities N.e.c.
Brief company account
Property, Plant & Equipment
57,655 GBP2024-08-31
47,906 GBP2023-08-31
Total Inventories
23,107 GBP2024-08-31
9,263 GBP2023-08-31
Debtors
417,374 GBP2024-08-31
385,581 GBP2023-08-31
Cash at bank and in hand
726,210 GBP2024-08-31
776,722 GBP2023-08-31
Current Assets
1,166,691 GBP2024-08-31
1,171,566 GBP2023-08-31
Creditors
Current
182,454 GBP2024-08-31
217,337 GBP2023-08-31
Net Current Assets/Liabilities
984,237 GBP2024-08-31
954,229 GBP2023-08-31
Total Assets Less Current Liabilities
1,041,892 GBP2024-08-31
1,002,135 GBP2023-08-31
Net Assets/Liabilities
1,041,892 GBP2024-08-31
994,535 GBP2023-08-31
Equity
Called up share capital
2,500 GBP2024-08-31
2,500 GBP2023-08-31
Capital redemption reserve
2,500 GBP2024-08-31
2,500 GBP2023-08-31
Retained earnings (accumulated losses)
1,036,892 GBP2024-08-31
989,535 GBP2023-08-31
Equity
1,041,892 GBP2024-08-31
994,535 GBP2023-08-31
Average Number of Employees
82023-09-01 ~ 2024-08-31
82022-09-01 ~ 2023-08-31
Property, Plant & Equipment - Gross Cost
Plant and equipment
181,046 GBP2024-08-31
166,392 GBP2023-08-31
Property, Plant & Equipment - Disposals
Plant and equipment
-41,554 GBP2023-09-01 ~ 2024-08-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Plant and equipment
123,391 GBP2024-08-31
118,486 GBP2023-08-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Plant and equipment
27,802 GBP2023-09-01 ~ 2024-08-31
Property, Plant & Equipment - Decrease in depreciation and impairment related to disposals
Plant and equipment
-22,897 GBP2023-09-01 ~ 2024-08-31
Property, Plant & Equipment
Plant and equipment
57,655 GBP2024-08-31
47,906 GBP2023-08-31
Trade Debtors/Trade Receivables
Amounts falling due within one year, Current
293,269 GBP2024-08-31
259,741 GBP2023-08-31
Other Debtors
Amounts falling due within one year, Current
124,105 GBP2024-08-31
125,840 GBP2023-08-31
Debtors
Amounts falling due within one year, Current
417,374 GBP2024-08-31
385,581 GBP2023-08-31
Trade Creditors/Trade Payables
Current
74,618 GBP2024-08-31
105,567 GBP2023-08-31
Other Taxation & Social Security Payable
Current
64,045 GBP2024-08-31
68,063 GBP2023-08-31
Other Creditors
Current
43,791 GBP2024-08-31
43,707 GBP2023-08-31
Future Minimum Lease Payments Under Non-cancellable Operating Leases
Amounts falling due within one year
9,713 GBP2023-08-31
Between one and five year
33,304 GBP2024-08-31
More than five year
145,688 GBP2024-08-31
All periods
178,992 GBP2024-08-31
9,713 GBP2023-08-31

  • ADVANCED POOLS SERVICE LIMITED
    Info
    THE FLOWER CELLAR (KIDDERMINSTER) LIMITED - 2006-06-16
    Registered number 04211911
    72 Hanbury Road, Stoke Prior, Bromsgrove, Worcestershire B60 4DN
    PRIVATE LIMITED COMPANY incorporated on 2001-05-08 (24 years 10 months). The company status is Active.
    The last date of confirmation statement was made at 2025-03-31
    CIF 0
child relation
Offspring entities and appointments 0
  • Not found in our database.

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Contains public sector information retrieved at 9 February 2026 and licensed under the Open Government Licence v3.0.