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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 1
  • Froud, Robert Charles
    Born in November 1957
    Individual (1 offspring)
    Officer
    icon of calendar 2002-11-12 ~ now
    OF - Director → CIF 0
    Mr Robert Charles Froud
    Born in November 1957
    Individual (1 offspring)
    Person with significant control
    icon of calendar 2016-04-06 ~ now
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of voting rights - 75% or moreCIF 0
    PE - Ownership of shares – 75% or moreCIF 0
Ceased 4
parent relation
Company in focus

DIRECT SALES LIMITED

Standard Industrial Classification
47910 - Retail Sale Via Mail Order Houses Or Via Internet
Brief company account
Average Number of Employees
02024-04-01 ~ 2025-03-31
02023-04-01 ~ 2024-03-31
Par Value of Share
Class 1 ordinary share
12024-04-01 ~ 2025-03-31
Property, Plant & Equipment
493 GBP2025-03-31
731 GBP2024-03-31
Total Inventories
6,507 GBP2025-03-31
6,760 GBP2024-03-31
Cash at bank and in hand
295 GBP2025-03-31
318 GBP2024-03-31
Current Assets
6,802 GBP2025-03-31
7,078 GBP2024-03-31
Creditors
Current
3,980 GBP2025-03-31
5,066 GBP2024-03-31
Net Current Assets/Liabilities
2,822 GBP2025-03-31
2,012 GBP2024-03-31
Total Assets Less Current Liabilities
3,315 GBP2025-03-31
2,743 GBP2024-03-31
Equity
Called up share capital
100 GBP2025-03-31
100 GBP2024-03-31
Retained earnings (accumulated losses)
3,215 GBP2025-03-31
2,643 GBP2024-03-31
Equity
3,315 GBP2025-03-31
2,743 GBP2024-03-31
Property, Plant & Equipment - Gross Cost
Furniture and fittings
573 GBP2024-03-31
Computers
1,711 GBP2024-03-31
Property, Plant & Equipment - Gross Cost
2,284 GBP2024-03-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Furniture and fittings
551 GBP2025-03-31
546 GBP2024-03-31
Computers
1,240 GBP2025-03-31
1,007 GBP2024-03-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
1,791 GBP2025-03-31
1,553 GBP2024-03-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Furniture and fittings
5 GBP2024-04-01 ~ 2025-03-31
Computers
233 GBP2024-04-01 ~ 2025-03-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
238 GBP2024-04-01 ~ 2025-03-31
Property, Plant & Equipment
Furniture and fittings
22 GBP2025-03-31
27 GBP2024-03-31
Computers
471 GBP2025-03-31
704 GBP2024-03-31
Merchandise
6,507 GBP2025-03-31
6,760 GBP2024-03-31
Trade Creditors/Trade Payables
Current
1,824 GBP2025-03-31
1,826 GBP2024-03-31
Corporation Tax Payable
Current
190 GBP2025-03-31
744 GBP2024-03-31
Other Creditors
Current
1,140 GBP2025-03-31
1,006 GBP2024-03-31
Number of Shares Issued (Fully Paid)
Class 1 ordinary share
100 shares2025-03-31
Profit/Loss
Retained earnings (accumulated losses)
572 GBP2024-04-01 ~ 2025-03-31

  • DIRECT SALES LIMITED
    Info
    Registered number 04561702
    icon of addressNorthfield House Shurdington Road, Bentham, Cheltenham, Gloucestershire GL51 4UA
    PRIVATE LIMITED COMPANY incorporated on 2002-10-14 (23 years 2 months). The company status is Active.
    The last date of confirmation statement was made at 2024-10-14
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.

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Contains public sector information retrieved at 12 November 2025 and licensed under the Open Government Licence v3.0.