The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 1
  • Froud, Robert Charles
    Retailer born in November 1957
    Individual (1 offspring)
    Officer
    2002-11-12 ~ now
    OF - director → CIF 0
    Mr Robert Charles Froud
    Born in November 1957
    Individual (1 offspring)
    Person with significant control
    2016-04-06 ~ now
    PE - Ownership of shares – 75% or moreCIF 0
    PE - Ownership of voting rights - 75% or moreCIF 0
    PE - Right to appoint or remove directorsCIF 0
Ceased 4
parent relation
Company in focus

DIRECT SALES LIMITED

Standard Industrial Classification
47910 - Retail Sale Via Mail Order Houses Or Via Internet
Brief company account
Average Number of Employees
02023-04-01 ~ 2024-03-31
12022-04-01 ~ 2023-03-31
Par Value of Share
Class 1 ordinary share
12023-04-01 ~ 2024-03-31
Property, Plant & Equipment
731 GBP2024-03-31
33 GBP2023-03-31
Total Inventories
6,760 GBP2024-03-31
6,760 GBP2023-03-31
Cash at bank and in hand
318 GBP2024-03-31
792 GBP2023-03-31
Current Assets
7,078 GBP2024-03-31
7,552 GBP2023-03-31
Creditors
Current
5,066 GBP2024-03-31
7,448 GBP2023-03-31
Net Current Assets/Liabilities
2,012 GBP2024-03-31
104 GBP2023-03-31
Total Assets Less Current Liabilities
2,743 GBP2024-03-31
137 GBP2023-03-31
Equity
Called up share capital
100 GBP2024-03-31
100 GBP2023-03-31
Retained earnings (accumulated losses)
2,643 GBP2024-03-31
37 GBP2023-03-31
Equity
2,743 GBP2024-03-31
137 GBP2023-03-31
Property, Plant & Equipment - Gross Cost
Furniture and fittings
573 GBP2024-03-31
573 GBP2023-03-31
Computers
1,711 GBP2024-03-31
661 GBP2023-03-31
Property, Plant & Equipment - Gross Cost
2,284 GBP2024-03-31
1,234 GBP2023-03-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Furniture and fittings
546 GBP2024-03-31
540 GBP2023-03-31
Computers
1,007 GBP2024-03-31
661 GBP2023-03-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
1,553 GBP2024-03-31
1,201 GBP2023-03-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Furniture and fittings
6 GBP2023-04-01 ~ 2024-03-31
Computers
346 GBP2023-04-01 ~ 2024-03-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
352 GBP2023-04-01 ~ 2024-03-31
Property, Plant & Equipment
Furniture and fittings
27 GBP2024-03-31
33 GBP2023-03-31
Computers
704 GBP2024-03-31
Merchandise
6,760 GBP2024-03-31
6,760 GBP2023-03-31
Trade Creditors/Trade Payables
Current
1,826 GBP2024-03-31
1,825 GBP2023-03-31
Corporation Tax Payable
Current
744 GBP2024-03-31
392 GBP2023-03-31
Other Creditors
Current
1,006 GBP2024-03-31
1,614 GBP2023-03-31
Number of Shares Issued (Fully Paid)
Class 1 ordinary share
100 shares2024-03-31
Profit/Loss
Retained earnings (accumulated losses)
3,906 GBP2023-04-01 ~ 2024-03-31
Dividends Paid
Retained earnings (accumulated losses)
-1,300 GBP2023-04-01 ~ 2024-03-31

  • DIRECT SALES LIMITED
    Info
    Registered number 04561702
    Northfield House Shurdington Road, Bentham, Cheltenham, Gloucestershire GL51 4UA
    Private Limited Company incorporated on 2002-10-14 (22 years 8 months). The company status is Active.
    The last date of confirmation statement was made at 2024-10-14
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.
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Contains public sector information retrieved at 24 April 2025 and licensed under the Open Government Licence v3.0.