The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.
Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.
Parent entities and officers
Active
4
- 1
Mr Matthew Alexander Benham
Born in May 1968Individual (6 offsprings)Person with significant control
2016-04-06 ~ nowPE - Ownership of shares – 75% or more → CIF 0 - 2
Bayliss, Paul Mark David
Born in August 1979Individual (1 offspring)Officer 2022-04-01 ~ nowOF - Director → CIF 0 - 3
Hakim, Paul Adam
Born in June 1982Individual (2 offsprings)Officer 2022-04-01 ~ nowOF - Director → CIF 0 - 4
Colombo, Luigi
Born in February 1978Individual (2 offsprings)Officer 2022-04-01 ~ nowOF - Director → CIF 0
Ceased
5
- 1
Benham, Matthew Alexander
Strategist born in May 1968Individual (6 offsprings)Officer 2004-04-21 ~ 2017-03-31OF - Director → CIF 0 - 2
Rayner, Dominic
Individual (1 offspring)Officer 2004-04-21 ~ 2006-07-14OF - Secretary → CIF 0 - 3
Raj, Nityajit Saidev
Ceo born in March 1973Individual (8 offsprings)Officer 2017-04-01 ~ 2022-03-31OF - Director → CIF 0 - 4
Whall, Philip Alan
Company Director born in November 1966Individual (7 offsprings)Officer 2013-04-01 ~ 2016-09-06OF - Director → CIF 0Whall, Philip Alan
Individual (7 offsprings)Officer 2007-04-24 ~ 2016-09-06OF - Secretary → CIF 0 - 5
Poon, Alice
Hr ManagerIndividualOfficer 2006-07-14 ~ 2007-04-24OF - Secretary → CIF 0
Company in focus
SMARTODDS LIMITED
Standard Industrial Classification
82990 - Other Business Support Service Activities N.e.c.
Brief company account
Cost of Sales
-2,843,661 GBP2023-04-01 ~ 2024-03-31
-2,232,500 GBP2022-04-01 ~ 2023-03-31
Administrative Expenses
-11,029,882 GBP2023-04-01 ~ 2024-03-31
-10,371,437 GBP2022-04-01 ~ 2023-03-31
Other Interest Receivable/Similar Income (Finance Income)
13,649 GBP2023-04-01 ~ 2024-03-31
7,904 GBP2022-04-01 ~ 2023-03-31
Profit/Loss on Ordinary Activities Before Tax
659,171 GBP2023-04-01 ~ 2024-03-31
564,816 GBP2022-04-01 ~ 2023-03-31
Profit/Loss
886,578 GBP2023-04-01 ~ 2024-03-31
985,894 GBP2022-04-01 ~ 2023-03-31
Comprehensive Income/Expense
886,578 GBP2023-04-01 ~ 2024-03-31
985,894 GBP2022-04-01 ~ 2023-03-31
Intangible Assets
Other
32,602 GBP2024-03-31
17,114 GBP2023-03-31
Property, Plant & Equipment
231,209 GBP2024-03-31
219,626 GBP2023-03-31
Fixed Assets
263,811 GBP2024-03-31
236,740 GBP2023-03-31
Debtors
4,186,836 GBP2024-03-31
2,318,016 GBP2023-03-31
Cash at bank and in hand
1,747,380 GBP2024-03-31
3,425,253 GBP2023-03-31
Current Assets
5,934,216 GBP2024-03-31
5,743,269 GBP2023-03-31
Net Current Assets/Liabilities
5,022,963 GBP2024-03-31
4,189,600 GBP2023-03-31
Total Assets Less Current Liabilities
5,286,774 GBP2024-03-31
4,426,340 GBP2023-03-31
Net Assets/Liabilities
5,286,774 GBP2024-03-31
4,400,196 GBP2023-03-31
Equity
Called up share capital
1 GBP2024-03-31
1 GBP2023-03-31
1 GBP2022-03-31
Retained earnings (accumulated losses)
5,286,773 GBP2024-03-31
4,400,195 GBP2023-03-31
3,414,301 GBP2022-03-31
Equity
5,286,774 GBP2024-03-31
4,400,196 GBP2023-03-31
Profit/Loss
Retained earnings (accumulated losses)
886,578 GBP2023-04-01 ~ 2024-03-31
985,894 GBP2022-04-01 ~ 2023-03-31
Average Number of Employees
1032023-04-01 ~ 2024-03-31
992022-04-01 ~ 2023-03-31
Wages/Salaries
7,268,041 GBP2023-04-01 ~ 2024-03-31
7,120,103 GBP2022-04-01 ~ 2023-03-31
Pension & Other Post-employment Benefit Costs/Other Pension Costs
410,690 GBP2023-04-01 ~ 2024-03-31
368,476 GBP2022-04-01 ~ 2023-03-31
Staff Costs/Employee Benefits Expense
8,541,429 GBP2023-04-01 ~ 2024-03-31
8,390,389 GBP2022-04-01 ~ 2023-03-31
Audit Fees/Expenses
14,000 GBP2023-04-01 ~ 2024-03-31
9,000 GBP2022-04-01 ~ 2023-03-31
Director Remuneration
442,528 GBP2023-04-01 ~ 2024-03-31
418,350 GBP2022-04-01 ~ 2023-03-31
Deferred Tax Expense/Credit Relating to Origination/Reversal Timing Differences
-34,747 GBP2023-04-01 ~ 2024-03-31
-44,934 GBP2022-04-01 ~ 2023-03-31
Intangible Assets - Gross Cost
545,550 GBP2024-03-31
520,031 GBP2023-03-31
Intangible Assets - Accumulated Amortisation & Impairment
512,948 GBP2024-03-31
502,917 GBP2023-03-31
Intangible Assets - Increase From Amortisation Charge for Year
12,531 GBP2023-04-01 ~ 2024-03-31
Intangible Assets
32,602 GBP2024-03-31
17,114 GBP2023-03-31
Property, Plant & Equipment - Gross Cost
Improvements to leasehold property
239,867 GBP2024-03-31
328,473 GBP2023-03-31
Plant and equipment
1,722,853 GBP2024-03-31
2,251,281 GBP2023-03-31
Furniture and fittings
169,524 GBP2024-03-31
224,169 GBP2023-03-31
Property, Plant & Equipment - Gross Cost
2,132,244 GBP2024-03-31
2,803,923 GBP2023-03-31
Property, Plant & Equipment - Other Disposals
Plant and equipment
-709,302 GBP2023-04-01 ~ 2024-03-31
Furniture and fittings
-58,099 GBP2023-04-01 ~ 2024-03-31
Property, Plant & Equipment - Other Disposals
-917,524 GBP2023-04-01 ~ 2024-03-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Improvements to leasehold property
208,517 GBP2024-03-31
240,554 GBP2023-03-31
Plant and equipment
1,524,961 GBP2024-03-31
2,146,412 GBP2023-03-31
Furniture and fittings
167,557 GBP2024-03-31
197,330 GBP2023-03-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
1,901,035 GBP2024-03-31
2,584,296 GBP2023-03-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Improvements to leasehold property
118,086 GBP2023-04-01 ~ 2024-03-31
Plant and equipment
87,851 GBP2023-04-01 ~ 2024-03-31
Furniture and fittings
28,326 GBP2023-04-01 ~ 2024-03-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
234,263 GBP2023-04-01 ~ 2024-03-31
Property, Plant & Equipment - Other Disposals/Decrease in Depreciation & Impairment
Plant and equipment
-709,302 GBP2023-04-01 ~ 2024-03-31
Furniture and fittings
-58,099 GBP2023-04-01 ~ 2024-03-31
Property, Plant & Equipment - Other Disposals/Decrease in Depreciation & Impairment
-917,524 GBP2023-04-01 ~ 2024-03-31
Property, Plant & Equipment
Improvements to leasehold property
31,350 GBP2024-03-31
87,919 GBP2023-03-31
Plant and equipment
197,892 GBP2024-03-31
104,868 GBP2023-03-31
Furniture and fittings
1,967 GBP2024-03-31
26,839 GBP2023-03-31
Trade Debtors/Trade Receivables
Current
2,684,826 GBP2024-03-31
241,215 GBP2023-03-31
Amount of corporation tax that is recoverable
Current
568,804 GBP2024-03-31
376,144 GBP2023-03-31
Other Debtors
Current
8,262 GBP2024-03-31
59,312 GBP2023-03-31
Prepayments/Accrued Income
Current
916,341 GBP2024-03-31
1,641,345 GBP2023-03-31
Debtors
Amounts falling due within one year, Current
4,178,233 GBP2024-03-31
2,318,016 GBP2023-03-31
Trade Creditors/Trade Payables
Current
205,883 GBP2024-03-31
213,361 GBP2023-03-31
Other Taxation & Social Security Payable
Current
430,629 GBP2024-03-31
391,375 GBP2023-03-31
Other Creditors
Current
21,996 GBP2024-03-31
12,921 GBP2023-03-31
Accrued Liabilities/Deferred Income
Current
252,745 GBP2024-03-31
936,012 GBP2023-03-31
Creditors
Current
911,253 GBP2024-03-31
1,553,669 GBP2023-03-31
Future Minimum Lease Payments Under Non-cancellable Operating Leases
Amounts falling due within one year
98,624 GBP2024-03-31
56,000 GBP2023-03-31
Between two and five year
1,062,925 GBP2024-03-31
0 GBP2023-03-31
Future Minimum Lease Payments Under Non-cancellable Operating Leases
1,161,549 GBP2024-03-31
56,000 GBP2023-03-31
- Registered number 05108548
SMARTODDS LIMITED
Info
7 Bell Yard, London WC2A 2JRPRIVATE LIMITED COMPANY incorporated on 2004-04-21 (21 years 8 months). The company status is Active.The last date of confirmation statement was made at 2025-04-21CIF 0
Offspring entities and appointments
Active
0
- Not found in our database.
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Contains public sector information retrieved at 12 November 2025 and
licensed under the Open Government Licence v3.0.