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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers 3
  • 1
    Strahan, Pauline
    Born in March 1950
    Individual (1 offspring)
    Officer
    2019-01-31 ~ 2019-06-01
    OF - Director → CIF 0
  • 2
    Strahan, Eric Edward
    Born in April 1949
    Individual (2 offsprings)
    Officer
    2019-06-01 ~ now
    OF - Director → CIF 0
    2004-12-15 ~ 2019-01-31
    OF - Director → CIF 0
    Strahan, Eric Edward
    Individual (2 offsprings)
    Officer
    2004-12-15 ~ 2019-01-31
    OF - Secretary → CIF 0
    Mr Eric Edward Strahan
    Born in April 1949
    Individual (2 offsprings)
    Person with significant control
    2019-12-15 ~ now
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
    2016-12-15 ~ 2019-01-31
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
  • 3
    Cross De Chavannes, Benjamine John
    Born in August 1938
    Individual (5 offsprings)
    Officer
    2004-12-15 ~ now
    OF - Director → CIF 0
    Mr Benjamine John Cross De Chevannes
    Born in August 1938
    Individual (5 offsprings)
    Person with significant control
    2016-12-15 ~ now
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
parent relation
Company in focus

THE ALTERNATIVE RUM COMPANY LIMITED

Period: 2004-12-15 ~ now
Company number: 05314301
Registered name
THE ALTERNATIVE RUM COMPANY LIMITED - now
Standard Industrial Classification
46342 - Wholesale Of Wine, Beer, Spirits And Other Alcoholic Beverages
96090 - Other Service Activities N.e.c.
Brief company account
Current Assets
120,300 GBP2024-12-31
141,092 GBP2023-12-31
Net Current Assets/Liabilities
116,723 GBP2024-12-31
116,160 GBP2023-12-31
Net Assets/Liabilities
116,723 GBP2024-12-31
116,160 GBP2023-12-31
Equity
116,723 GBP2024-12-31
116,160 GBP2023-12-31
Average Number of Employees
22024-01-01 ~ 2024-12-31
22023-01-01 ~ 2023-12-31

  • THE ALTERNATIVE RUM COMPANY LIMITED
    Info
    Registered number 05314301
    46 Hamilton Square, Birkenhead, Merseyside CH41 5AR
    PRIVATE LIMITED COMPANY incorporated on 2004-12-15 (21 years 3 months). The company status is Active.
    The last date of confirmation statement was made at 2025-12-15
    CIF 0
child relation
Offspring entities and appointments 0
  • Not found in our database.

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Contains public sector information retrieved at 22 March 2026 and licensed under the Open Government Licence v3.0.