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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 2
  • 1
    Alexander, Mark
    Born in March 1975
    Individual (4 offsprings)
    Officer
    icon of calendar 2006-05-25 ~ now
    OF - Director → CIF 0
  • 2
    icon of addressGround Floor, Cromwell House, 15 Andover Road, Winchester, Hampshire, United Kingdom
    Active Corporate (2 parents, 2 offsprings)
    Equity (Company account)
    838,333 GBP2024-12-31
    Person with significant control
    icon of calendar 2019-07-02 ~ now
    PE - Ownership of voting rights - 75% or more → CIF 0
    PE - Ownership of shares – 75% or more → CIF 0
Ceased 3
  • 1
    Mr Mark Alexander
    Born in March 1977
    Individual (4 offsprings)
    Person with significant control
    icon of calendar 2016-04-06 ~ 2019-07-02
    PE - Ownership of voting rights - 75% or more → CIF 0
    PE - Right to appoint or remove directors → CIF 0
    PE - Ownership of shares – 75% or more → CIF 0
  • 2
    Pointer, Paul Christopher
    Individual (5 offsprings)
    Officer
    icon of calendar 2007-11-01 ~ 2010-05-01
    OF - Secretary → CIF 0
  • 3
    icon of address53 High Street, Bulford Village, Salisbury, Wiltshire
    Corporate
    Officer
    2006-05-25 ~ 2007-11-01
    PE - Secretary → CIF 0
parent relation
Company in focus

ALEXANDER APPLIANCES DIRECT LTD

Standard Industrial Classification
82990 - Other Business Support Service Activities N.e.c.
Brief company account
Intangible Assets
38,333 GBP2024-12-31
58,333 GBP2023-12-31
Property, Plant & Equipment
227 GBP2024-12-31
303 GBP2023-12-31
Fixed Assets
38,560 GBP2024-12-31
58,636 GBP2023-12-31
Debtors
23,156 GBP2024-12-31
22,326 GBP2023-12-31
Cash at bank and in hand
91,435 GBP2024-12-31
57,987 GBP2023-12-31
Current Assets
114,591 GBP2024-12-31
80,313 GBP2023-12-31
Net Current Assets/Liabilities
17,812 GBP2024-12-31
-8,257 GBP2023-12-31
Total Assets Less Current Liabilities
56,372 GBP2024-12-31
50,379 GBP2023-12-31
Net Assets/Liabilities
56,372 GBP2024-12-31
50,379 GBP2023-12-31
Equity
Called up share capital
1 GBP2024-12-31
1 GBP2023-12-31
Retained earnings (accumulated losses)
56,371 GBP2024-12-31
50,378 GBP2023-12-31
Equity
56,372 GBP2024-12-31
50,379 GBP2023-12-31
Average Number of Employees
22024-01-01 ~ 2024-12-31
32023-01-01 ~ 2023-12-31
Intangible Assets - Gross Cost
Goodwill
400,000 GBP2024-12-31
400,000 GBP2024-01-01
Intangible Assets - Gross Cost
400,000 GBP2024-12-31
400,000 GBP2024-01-01
Intangible Assets - Accumulated Amortisation & Impairment
Goodwill
361,667 GBP2024-12-31
341,667 GBP2024-01-01
Intangible Assets - Accumulated Amortisation & Impairment
361,667 GBP2024-12-31
341,667 GBP2024-01-01
Intangible Assets - Increase From Amortisation Charge for Year
Goodwill
20,000 GBP2024-01-01 ~ 2024-12-31
Intangible Assets - Increase From Amortisation Charge for Year
20,000 GBP2024-01-01 ~ 2024-12-31
Intangible Assets
Goodwill
38,333 GBP2024-12-31
58,333 GBP2023-12-31
Property, Plant & Equipment - Gross Cost
Tools/Equipment for furniture and fittings
1,275 GBP2024-12-31
1,275 GBP2024-01-01
Property, Plant & Equipment - Gross Cost
1,275 GBP2024-12-31
1,275 GBP2024-01-01
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Tools/Equipment for furniture and fittings
1,048 GBP2024-12-31
972 GBP2024-01-01
Property, Plant & Equipment - Accumulated Depreciation & Impairment
1,048 GBP2024-12-31
972 GBP2024-01-01
Property, Plant & Equipment - Increase or decrease in depreciation and impairment
Tools/Equipment for furniture and fittings
76 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
76 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment
Tools/Equipment for furniture and fittings
227 GBP2024-12-31
Trade Debtors/Trade Receivables
17,460 GBP2024-12-31
18,175 GBP2023-12-31
Amount of corporation tax that is recoverable
5,682 GBP2024-12-31
Prepayments/Accrued Income
14 GBP2024-12-31
872 GBP2023-12-31
Trade Creditors/Trade Payables
Amounts falling due within one year
93,814 GBP2024-12-31
82,592 GBP2023-12-31
Taxation/Social Security Payable
-2,886 GBP2024-12-31
1,117 GBP2023-12-31
Loans received from directors
Amounts falling due within one year
212 GBP2024-12-31
212 GBP2023-12-31
Other Creditors
Amounts falling due within one year
3,890 GBP2024-12-31
815 GBP2023-12-31
Accrued Liabilities/Deferred Income
Amounts falling due within one year
1,749 GBP2024-12-31
3,834 GBP2023-12-31
  • ALEXANDER APPLIANCES DIRECT LTD
    Info
    Registered number 05828783
    icon of addressNewfrith House, 21 Hyde Street, Winchester, Hampshire SO23 7DR
    PRIVATE LIMITED COMPANY incorporated on 2006-05-25 (19 years 6 months). The company status is Active.
    The last date of confirmation statement was made at 2025-05-25
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.

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Contains public sector information retrieved at 12 November 2025 and licensed under the Open Government Licence v3.0.