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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 2
  • 1
    Purnell, Michelle Holly
    Director born in September 1973
    Individual (2 offsprings)
    Officer
    icon of calendar 2007-01-02 ~ dissolved
    OF - Director → CIF 0
    Purnell, Michelle Holly
    Individual (2 offsprings)
    Officer
    icon of calendar 2006-10-31 ~ dissolved
    OF - Secretary → CIF 0
  • 2
    Purnell, Steven Grant
    Director born in December 1962
    Individual (3 offsprings)
    Officer
    icon of calendar 2006-10-31 ~ dissolved
    OF - Director → CIF 0
    Mr Steven Grant Purnell
    Born in December 1962
    Individual (3 offsprings)
    Person with significant control
    icon of calendar 2016-04-06 ~ dissolved
    PE - Ownership of voting rights - 75% or moreCIF 0
    PE - Ownership of shares – 75% or moreCIF 0
Ceased 3
  • 1
    Colville, Edward Anthony
    Marketing Consultant born in August 1978
    Individual
    Officer
    icon of calendar 2010-09-22 ~ 2014-03-31
    OF - Director → CIF 0
  • 2
    icon of address1 Northumberland Avenue, Trafalgar Square, London
    Corporate
    Officer
    2006-10-30 ~ 2006-10-31
    PE - Secretary → CIF 0
  • 3
    CONTRACTOR (UK) DIRECTOR LIMITED
    icon of address1 Northumberland Avenue, Trafalgar Square, London
    Dissolved Corporate (2 parents)
    Equity (Company account)
    2 GBP2020-09-30
    Officer
    2006-10-30 ~ 2006-10-31
    PE - Director → CIF 0
parent relation
Company in focus

BRAND FRUITION LIMITED

Previous name
UPSTREAM MARKETING LIMITED - 2006-11-07
Standard Industrial Classification
70229 - Management Consultancy Activities Other Than Financial Management
73200 - Market Research And Public Opinion Polling
Brief company account
Please be reminded the displayed account data is older than 4 years hence might not reflect current company status.
Average Number of Employees
22019-11-01 ~ 2020-10-31
22018-11-01 ~ 2019-10-31
Current Assets
7,396 GBP2020-10-31
47,080 GBP2019-10-31
Creditors
Amounts falling due within one year
-837 GBP2020-10-31
-17,037 GBP2019-10-31
Net Current Assets/Liabilities
6,559 GBP2020-10-31
30,043 GBP2019-10-31
Total Assets Less Current Liabilities
6,559 GBP2020-10-31
30,043 GBP2019-10-31
Net Assets/Liabilities
4,759 GBP2020-10-31
22,949 GBP2019-10-31
Equity
4,759 GBP2020-10-31
22,949 GBP2019-10-31
Advances or credits given to directors
-14 GBP2020-10-31
-426 GBP2019-10-31
-6 GBP2018-10-31
Advances or credits made to directors during the period
412 GBP2019-11-01 ~ 2020-10-31
-420 GBP2018-11-01 ~ 2019-10-31

  • BRAND FRUITION LIMITED
    Info
    UPSTREAM MARKETING LIMITED - 2006-11-07
    Registered number 05981354
    icon of addressBriar Cottage, Brayfield Road, Bray, Maidenhead, Berkshire SL6 2BW
    PRIVATE LIMITED COMPANY incorporated on 2006-10-30 and dissolved on 2021-12-21 (15 years 1 month). The company status is Dissolved.
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.

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Contains public sector information retrieved at 12 November 2025 and licensed under the Open Government Licence v3.0.