The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.
Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.
Parent entities and officers
Active
5
- 1
Bayliss, Christopher
Born in November 1958Individual (1 offspring)Officer
2022-10-17 ~ nowOF - Director → CIF 0 - 2
Atzberger, Alexander
Born in November 1976Individual (3 offsprings)Officer 2019-12-01 ~ nowOF - Director → CIF 0 - 3
Mr Jeff Horing
Born in March 1964Individual (14 offsprings)Person with significant control 2018-10-09 ~ nowPE - Has significant influence or control → CIF 0 - 4
Johnson, Myles Anthony
Born in January 1973Individual (5 offsprings)Officer 2017-06-09 ~ nowOF - Director → CIF 0 - 5
Capital Square, 58 Morrison Street, Edinburgh, United KingdomActive Corporate (22 parents, 763 offsprings)Equity (Company account)1 GBP2024-08-31Officer 2016-08-30 ~ nowOF - Secretary → CIF 0
Ceased
12
- 1
Duffell, Mark Antony
Born in March 1962Individual (3 offsprings)Officer 2016-08-30 ~ 2019-04-26OF - Director → CIF 0 - 2
Wheeler, Belinda Christian
Born in November 1968Individual (11 offsprings)Officer 2012-11-15 ~ 2016-08-30OF - Director → CIF 0 - 3
Evans-lombe, Nick Edward
Visual Content born in August 1966Individual (5 offsprings)Officer 2013-01-22 ~ 2016-08-30OF - Director → CIF 0 - 4
Doddy, Roger Michael
Marketing Director born in May 1956Individual (2 offsprings)Officer 2007-01-22 ~ 2009-02-20OF - Director → CIF 0Doddy, Roger Michael
Individual (2 offsprings)Officer 2007-01-22 ~ 2016-08-30OF - Secretary → CIF 0 - 5
Brown, Roger Dean
Director born in March 1969Individual (3 offsprings)Officer 2007-01-22 ~ 2016-08-30OF - Director → CIF 0 - 6
Brims, John Charles Roy
Born in June 1959Individual (9 offsprings)Officer 2016-08-30 ~ 2017-06-09OF - Director → CIF 0 - 7
Esiri, Mark Leslie Vivian
Director born in November 1964Individual (61 offsprings)Officer 2009-02-04 ~ 2016-08-30OF - Director → CIF 0 - 8
Yeung, Peter Pak-shum
Company Secretary born in October 1978Individual (2 offsprings)Officer 2019-04-26 ~ 2022-10-17OF - Director → CIF 0Yeung, Peter Pak-shum
Individual (2 offsprings)Officer 2016-08-30 ~ 2022-10-17OF - Secretary → CIF 0 - 9INTERLINK TRADE LIMITED - now
INCORPORATE DIRECTORS LIMITED
- 2015-04-304th Floor, 3 Tenterden Street, Hanover Square, LondonDissolved Corporate (1 parent, 2 offsprings)Equity (Company account)1 GBP2022-12-31Officer2007-01-22 ~ 2007-01-22PE - Nominee Director → CIF 0 - 104th Floor, 3 Tenterden Street, Hanover Square, LondonActive Corporate (1 parent, 284 offsprings)Equity (Company account)1 GBP2024-12-31Officer2007-01-22 ~ 2007-01-22PE - Nominee Secretary → CIF 0
- 11ENDEAVOUR ACQUISITION UK LIMITED3rd Floor, Cargo Works, Enterprise House, 1-2 Hatfields, London, United KingdomDissolved Corporate (7 parents, 1 offspring)Person with significant control2016-11-04 ~ 2018-10-09PE - Right to appoint or remove directors → CIF 0PE - Ownership of voting rights - 75% or more → CIF 0PE - Ownership of shares – 75% or more → CIF 0
- 12VENREX GENERAL PARTNER LIMITED - nowPACIFIC SHELF 1390 LIMITED - 2006-09-1413, Queens Road, Aberdeen, Aberdeenshire, ScotlandActive Corporate (2 parents, 1 offspring)Equity (Company account)10,777 GBP2024-12-31Person with significant control2016-04-06 ~ 2016-11-04PE - Ownership of voting rights - More than 25% but not more than 50% → CIF 0PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
Company in focus
OPTIMIZELY LTD
Previous names
EPISERVER UK LIMITED - 2023-01-17
PEERIUS LTD - 2019-03-18
KAY MEDIA SERVICES LIMITED - 2008-01-21
Standard Industrial Classification
62090 - Other Information Technology Service Activities
Brief company account
Average Number of Employees
1682024-01-01 ~ 2024-12-31
1602023-01-01 ~ 2023-12-31
Turnover/Revenue
25,293,803 GBP2024-01-01 ~ 2024-12-31
21,917,000 GBP2023-01-01 ~ 2023-12-31
Cost of Sales
-3,840,759 GBP2024-01-01 ~ 2024-12-31
-4,077,358 GBP2023-01-01 ~ 2023-12-31
Gross Profit/Loss
21,453,044 GBP2024-01-01 ~ 2024-12-31
17,839,642 GBP2023-01-01 ~ 2023-12-31
Administrative Expenses
-23,731,391 GBP2024-01-01 ~ 2024-12-31
-22,952,511 GBP2023-01-01 ~ 2023-12-31
Operating Profit/Loss
-2,278,347 GBP2024-01-01 ~ 2024-12-31
-5,112,869 GBP2023-01-01 ~ 2023-12-31
Other Interest Receivable/Similar Income (Finance Income)
1,220,213 GBP2024-01-01 ~ 2024-12-31
1,149,325 GBP2023-01-01 ~ 2023-12-31
Interest Payable/Similar Charges (Finance Costs)
-195,459 GBP2024-01-01 ~ 2024-12-31
-195,459 GBP2023-01-01 ~ 2023-12-31
Profit/Loss on Ordinary Activities Before Tax
-1,253,593 GBP2024-01-01 ~ 2024-12-31
-3,690,939 GBP2023-01-01 ~ 2023-12-31
Profit/Loss
-1,353,452 GBP2024-01-01 ~ 2024-12-31
-3,690,939 GBP2023-01-01 ~ 2023-12-31
Property, Plant & Equipment
657,768 GBP2024-12-31
225,330 GBP2023-12-31
Fixed Assets
657,768 GBP2024-12-31
225,330 GBP2023-12-31
Debtors
Non-current
21,148,800 GBP2024-12-31
19,818,588 GBP2023-12-31
Current
877,173 GBP2024-12-31
21,565,247 GBP2023-12-31
Cash at bank and in hand
256,201 GBP2024-12-31
473,481 GBP2023-12-31
Current Assets
22,282,174 GBP2024-12-31
41,857,316 GBP2023-12-31
Creditors
Current, Amounts falling due within one year
-39,881,984 GBP2024-12-31
-57,759,728 GBP2023-12-31
Net Current Assets/Liabilities
-17,599,810 GBP2024-12-31
-15,902,412 GBP2023-12-31
Total Assets Less Current Liabilities
-16,942,042 GBP2024-12-31
-15,677,082 GBP2023-12-31
Net Assets/Liabilities
-20,199,611 GBP2024-12-31
-18,934,651 GBP2023-12-31
Equity
Called up share capital
7 GBP2024-12-31
7 GBP2023-12-31
7 GBP2023-01-01
Share premium
3,752,854 GBP2024-12-31
3,752,854 GBP2023-12-31
3,752,854 GBP2023-01-01
Capital redemption reserve
8,178,208 GBP2024-12-31
8,089,716 GBP2023-12-31
8,021,942 GBP2023-01-01
Retained earnings (accumulated losses)
-32,130,680 GBP2024-12-31
-30,777,228 GBP2023-12-31
-27,086,289 GBP2023-01-01
Equity
-20,199,611 GBP2024-12-31
-18,934,651 GBP2023-12-31
-15,311,486 GBP2023-01-01
Profit/Loss
Retained earnings (accumulated losses)
-1,353,452 GBP2024-01-01 ~ 2024-12-31
-3,690,939 GBP2023-01-01 ~ 2023-12-31
Property, Plant & Equipment - Depreciation Expense
169,130 GBP2024-01-01 ~ 2024-12-31
138,871 GBP2023-01-01 ~ 2023-12-31
Cash and Cash Equivalents
256,201 GBP2024-12-31
473,481 GBP2023-12-31
90,540 GBP2023-01-01
Property, Plant & Equipment - Depreciation rate used
Furniture and fittings
252024-01-01 ~ 2024-12-31
Computers
332024-01-01 ~ 2024-12-31
Wages/Salaries
16,780,559 GBP2024-01-01 ~ 2024-12-31
15,926,638 GBP2023-01-01 ~ 2023-12-31
Social Security Costs
2,317,205 GBP2024-01-01 ~ 2024-12-31
2,140,527 GBP2023-01-01 ~ 2023-12-31
Staff Costs/Employee Benefits Expense
20,467,181 GBP2024-01-01 ~ 2024-12-31
19,375,140 GBP2023-01-01 ~ 2023-12-31
Director Remuneration
465,508 GBP2024-01-01 ~ 2024-12-31
353,179 GBP2023-01-01 ~ 2023-12-31
Tax Expense/Credit at Applicable Tax Rate
-313,398 GBP2024-01-01 ~ 2024-12-31
-868,108 GBP2023-01-01 ~ 2023-12-31
Property, Plant & Equipment - Gross Cost
Furniture and fittings
45,318 GBP2024-12-31
135,847 GBP2023-12-31
Computers
459,336 GBP2024-12-31
619,020 GBP2023-12-31
Property, Plant & Equipment - Gross Cost
928,989 GBP2024-12-31
886,607 GBP2023-12-31
Property, Plant & Equipment - Other Disposals
Furniture and fittings
-135,847 GBP2024-01-01 ~ 2024-12-31
Computers
-324,929 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment - Other Disposals
-592,516 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment - Accumulated Depreciation (Not Including Impairment)
Furniture and fittings
97,000 GBP2023-12-31
Computers
432,891 GBP2023-12-31
Property, Plant & Equipment - Accumulated Depreciation (Not Including Impairment)
661,277 GBP2023-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Computers, Owned/Freehold
125,257 GBP2024-01-01 ~ 2024-12-31
Owned/Freehold
169,130 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment - Other Disposals/Decrease in Depreciation & Impairment
Furniture and fittings
-112,071 GBP2024-01-01 ~ 2024-12-31
Computers
-315,728 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment - Other Disposals/Decrease in Depreciation & Impairment
-559,186 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Furniture and fittings
17,015 GBP2024-12-31
Computers
242,420 GBP2024-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
271,221 GBP2024-12-31
Property, Plant & Equipment
Furniture and fittings
28,303 GBP2024-12-31
38,847 GBP2023-12-31
Computers
216,916 GBP2024-12-31
186,129 GBP2023-12-31
Other Debtors
Non-current
110,000 GBP2024-12-31
Trade Debtors/Trade Receivables
Current
92,211 GBP2024-12-31
33,186 GBP2023-12-31
Amounts Owed by Group Undertakings
Current
20,900,702 GBP2023-12-31
Other Debtors
Current
377,965 GBP2024-12-31
399,862 GBP2023-12-31
Prepayments/Accrued Income
Current
406,997 GBP2024-12-31
231,497 GBP2023-12-31
Trade Creditors/Trade Payables
Current
381,460 GBP2024-12-31
272,053 GBP2023-12-31
Amounts owed to group undertakings
Current
35,999,174 GBP2024-12-31
54,166,885 GBP2023-12-31
Taxation/Social Security Payable
Current
589,269 GBP2024-12-31
547,902 GBP2023-12-31
Other Creditors
Current
62,645 GBP2024-12-31
98,394 GBP2023-12-31
Accrued Liabilities/Deferred Income
Current
2,849,436 GBP2024-12-31
2,674,494 GBP2023-12-31
Creditors
Current
39,881,984 GBP2024-12-31
57,759,728 GBP2023-12-31
Amounts owed to group undertakings
Non-current
3,257,569 GBP2024-12-31
3,257,569 GBP2023-12-31
Creditors
Non-current
3,257,569 GBP2024-12-31
3,257,569 GBP2023-12-31
Number of Shares Issued (Fully Paid)
Class 1 ordinary share
1,833,518 shares2024-12-31
1,833,518 shares2023-12-31
Par Value of Share
Class 1 ordinary share
0.0000042024-01-01 ~ 2024-12-31
Future Minimum Lease Payments Under Non-cancellable Operating Leases
Amounts falling due within one year
660,000 GBP2024-12-31
389,993 GBP2023-12-31
Between one and five year
1,155,000 GBP2024-12-31
Future Minimum Lease Payments Under Non-cancellable Operating Leases
1,815,000 GBP2024-12-31
389,993 GBP2023-12-31
Related profiles found in government register
OPTIMIZELY LTD
InfoEPISERVER UK LIMITED - 2023-01-17PEERIUS LTD - 2023-01-17KAY MEDIA SERVICES LIMITED - 2023-01-17Registered number 0606016960 St Martins Lane, 4th Floor, Covent Garden, London WC2N 4JSPRIVATE LIMITED COMPANY incorporated on 2007-01-22 (18 years 11 months). The company status is Active.The last date of confirmation statement was made at 2025-01-22CIF 0EPISERVER UK LIMITED
SRegistered number 060601693rd Floor Cargo Works, Enterprise House, 1-2 Hatfields, London, England, SE1 9PGLimited Company in Companies House, EnglandCIF 1
Offspring entities and appointments
Active
1
- 3rd Floor, Cargo Works, Enterprise House, 1-2 Hatfields, London, EnglandDissolved Corporate (3 parents)Person with significant control 2019-11-08 ~ dissolvedCIF 1 - Ownership of shares – 75% or more → OECIF 1 - Right to appoint or remove directors → OECIF 1 - Ownership of voting rights - 75% or more → OE
The content of this website is protected by AgonGuard.
© 2022-2025 Polylogarithmic Technology Ltd (Registered in England and Wales No. 14256313). All rights reserved.
Contains public sector information retrieved at 12 November 2025 and
licensed under the Open Government Licence v3.0.