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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 2
  • 1
    Smith, Lee Grant
    Director born in April 1976
    Individual (40 offsprings)
    Officer
    icon of calendar 2012-10-19 ~ now
    OF - Director → CIF 0
    Mr Lee Grant Smith
    Born in April 1976
    Individual (40 offsprings)
    Person with significant control
    icon of calendar 2020-06-24 ~ now
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of voting rights - 75% or moreCIF 0
    PE - Ownership of shares – 75% or moreCIF 0
  • 2
    Wright, Steve Edward
    Director born in June 1968
    Individual (28 offsprings)
    Officer
    icon of calendar 2021-04-29 ~ now
    OF - Director → CIF 0
Ceased 5
  • 1
    Smeeth, Paul
    Company Director born in April 1964
    Individual (7 offsprings)
    Officer
    icon of calendar 2021-01-11 ~ 2024-09-04
    OF - Director → CIF 0
  • 2
    Hewitt, Lee
    Independant Financial Advisor born in December 1965
    Individual
    Officer
    icon of calendar 2012-10-19 ~ 2012-11-28
    OF - Director → CIF 0
  • 3
    Wright, Steven Edward
    Managing Director born in June 1968
    Individual (28 offsprings)
    Officer
    icon of calendar 2008-11-03 ~ 2017-03-27
    OF - Director → CIF 0
  • 4
    CHERISH INVESTMENTS LIMITED
    icon of addressMalvern House, New Road, Solihull, England
    Liquidation Corporate (2 parents, 2 offsprings)
    Total Assets Less Current Liabilities (Company account)
    -361,875 GBP2017-03-31
    Person with significant control
    2016-04-06 ~ 2019-11-20
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
  • 5
    icon of address43, Berkeley Square, London, England
    Liquidation Corporate (1 parent, 3 offsprings)
    Total Assets Less Current Liabilities (Company account)
    565,162 GBP2015-09-30
    Person with significant control
    2016-04-06 ~ 2019-11-20
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
parent relation
Company in focus

GAP DEVELOPMENT FINANCE DIRECT LIMITED

Previous name
CHERISH MARKETING LTD - 2020-11-24
Standard Industrial Classification
96090 - Other Service Activities N.e.c.
62020 - Information Technology Consultancy Activities
Brief company account
Current Assets
50,490 GBP2024-03-31
51,399 GBP2023-03-31
Creditors
Amounts falling due within one year
-39,774 GBP2024-03-31
-39,533 GBP2023-03-31
Net Current Assets/Liabilities
10,716 GBP2024-03-31
11,866 GBP2023-03-31
Total Assets Less Current Liabilities
10,716 GBP2024-03-31
11,866 GBP2023-03-31
Net Assets/Liabilities
10,376 GBP2024-03-31
11,386 GBP2023-03-31
Equity
10,376 GBP2024-03-31
11,386 GBP2023-03-31
Average Number of Employees
22023-04-01 ~ 2024-03-31
32022-04-01 ~ 2023-03-31

  • GAP DEVELOPMENT FINANCE DIRECT LIMITED
    Info
    CHERISH MARKETING LTD - 2020-11-24
    Registered number 06739450
    icon of addressMalvern House, New Road, Solihull B91 3DL
    Private Limited Company incorporated on 2008-11-03 (17 years). The company status is Active.
    The last date of confirmation statement was made at 2024-06-30
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.

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Contains public sector information retrieved at 16 October 2025 and licensed under the Open Government Licence v3.0.