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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 4
  • 1
    Harkin, Neil
    Born in October 1959
    Individual (17 offsprings)
    Officer
    icon of calendar 2009-11-10 ~ now
    OF - Director → CIF 0
  • 2
    Ward, Martin Clive
    Born in March 1960
    Individual (15 offsprings)
    Officer
    icon of calendar 2009-11-10 ~ now
    OF - Director → CIF 0
    Ward, Martin Clive
    Individual (15 offsprings)
    Officer
    icon of calendar 2009-11-10 ~ now
    OF - Secretary → CIF 0
  • 3
    Robinson, Andrew
    Born in May 1978
    Individual (11 offsprings)
    Officer
    icon of calendar 2015-06-24 ~ now
    OF - Director → CIF 0
  • 4
    icon of addressBio Centre, Innovation Way, Heslington, York, North Yorkshire, United Kingdom
    Dissolved Corporate (2 parents, 1 offspring)
    Equity (Company account)
    50 GBP2022-06-30
    Person with significant control
    icon of calendar 2017-04-11 ~ dissolved
    PE - Ownership of voting rights - 75% or moreCIF 0
Ceased 6
  • 1
    Wills, Richard John Robert
    Director born in May 1971
    Individual (3 offsprings)
    Officer
    icon of calendar 2015-06-24 ~ 2015-11-06
    OF - Director → CIF 0
  • 2
    Mr Neil Harkin
    Born in October 1959
    Individual (17 offsprings)
    Person with significant control
    icon of calendar 2016-04-07 ~ 2020-01-07
    PE - Has significant influence or controlCIF 0
  • 3
    Taylor, Gregg
    Company Director born in November 1961
    Individual
    Officer
    icon of calendar 2009-11-10 ~ 2015-06-17
    OF - Director → CIF 0
  • 4
    Mr Martin Clive Ward
    Born in March 1960
    Individual (15 offsprings)
    Person with significant control
    icon of calendar 2016-04-07 ~ 2020-01-07
    PE - Has significant influence or controlCIF 0
  • 5
    Ma, Rui
    Director born in January 1993
    Individual
    Officer
    icon of calendar 2019-01-23 ~ 2023-08-01
    OF - Director → CIF 0
  • 6
    Mr Andrew Robinson
    Born in May 1978
    Individual (11 offsprings)
    Person with significant control
    icon of calendar 2016-04-07 ~ 2020-01-07
    PE - Has significant influence or controlCIF 0
parent relation
Company in focus

WHAT DIRECT LIMITED

Previous name
WHAT-CONSULTING LIMITED - 2015-10-28
Standard Industrial Classification
66220 - Activities Of Insurance Agents And Brokers
Brief company account
Par Value of Share
Class 1 ordinary share
12021-07-01 ~ 2022-06-30
Class 2 ordinary share
12021-07-01 ~ 2022-06-30
Debtors
232,341 GBP2022-06-30
308,530 GBP2021-06-30
Creditors
Current
153,077 GBP2022-06-30
200,492 GBP2021-06-30
Net Current Assets/Liabilities
79,264 GBP2022-06-30
108,038 GBP2021-06-30
Total Assets Less Current Liabilities
79,264 GBP2022-06-30
108,038 GBP2021-06-30
Creditors
Non-current
381,152 GBP2022-06-30
413,893 GBP2021-06-30
Net Assets/Liabilities
-301,888 GBP2022-06-30
-305,855 GBP2021-06-30
Equity
Called up share capital
436 GBP2022-06-30
436 GBP2021-06-30
Share premium
199,565 GBP2022-06-30
199,565 GBP2021-06-30
Retained earnings (accumulated losses)
-501,889 GBP2022-06-30
-505,856 GBP2021-06-30
Equity
-301,888 GBP2022-06-30
-305,855 GBP2021-06-30
Average Number of Employees
42021-07-01 ~ 2022-06-30
42020-07-01 ~ 2021-06-30
Trade Debtors/Trade Receivables
Amounts falling due within one year, Current
1,606 GBP2022-06-30
Current, Amounts falling due within one year
8,269 GBP2021-06-30
Amounts Owed by Group Undertakings
Current
25,500 GBP2022-06-30
25,500 GBP2021-06-30
Other Debtors
Amounts falling due within one year, Current
108,834 GBP2022-06-30
Current, Amounts falling due within one year
109,334 GBP2021-06-30
Debtors
Amounts falling due within one year, Current
232,341 GBP2022-06-30
Current, Amounts falling due within one year
308,530 GBP2021-06-30
Bank Borrowings/Overdrafts
Current
34,982 GBP2022-06-30
27,336 GBP2021-06-30
Trade Creditors/Trade Payables
Current
19,849 GBP2022-06-30
19,926 GBP2021-06-30
Other Taxation & Social Security Payable
Current
15,235 GBP2022-06-30
7,583 GBP2021-06-30
Other Creditors
Current
83,011 GBP2022-06-30
145,647 GBP2021-06-30
Bank Borrowings/Overdrafts
Non-current
66,652 GBP2022-06-30
73,893 GBP2021-06-30
Other Creditors
Non-current
314,500 GBP2022-06-30
340,000 GBP2021-06-30
Bank Borrowings
Secured
77,632 GBP2022-06-30
84,873 GBP2021-06-30
Number of Shares Issued (Fully Paid)
Class 1 ordinary share
1 shares2022-06-30
Class 2 ordinary share
435 shares2022-06-30

Related profiles found in government register
  • WHAT DIRECT LIMITED
    Info
    WHAT-CONSULTING LIMITED - 2015-10-28
    Registered number 07071175
    icon of address11 Clifton Moor Business Village, James Nicolson Link, Clifton Moor, York YO30 4XG
    PRIVATE LIMITED COMPANY incorporated on 2009-11-10 (16 years 2 months). The company status is Liquidation.
    The last date of confirmation statement was made at 2023-02-05
    CIF 0
  • WHAT-CONSULTING LIMITED
    S
    Registered number 07071175
    icon of addressEquinox House, Clifton Park Avenue, Shipton Road, York, North Yorkshire, United Kingdom, YO30 5PA
    UNITED KINGDOM
    CIF 1
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.
Ceased 1
  • icon of addressWilliamsons 188 Portland Road, Shieldfield, Newcastle Upon Tyne
    Dissolved Corporate (2 parents)
    Officer
    icon of calendar 2010-03-11 ~ 2010-04-23
    CIF 1 - Director → ME

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Contains public sector information retrieved at 12 November 2025 and licensed under the Open Government Licence v3.0.