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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 2
  • 1
    Simpson, Jodie Dee
    Born in May 1978
    Individual (1 offspring)
    Officer
    icon of calendar 2018-02-16 ~ now
    OF - Director → CIF 0
  • 2
    Simpson, Andrew
    Born in August 1974
    Individual (3 offsprings)
    Officer
    icon of calendar 2011-09-01 ~ now
    OF - Director → CIF 0
    Mr Andrew Simpson
    Born in August 1974
    Individual (3 offsprings)
    Person with significant control
    icon of calendar 2016-05-12 ~ now
    PE - Ownership of shares – 75% or moreCIF 0
    PE - Ownership of voting rights - 75% or moreCIF 0
Ceased 3
  • 1
    Burdett, Paul Anthony
    Importer born in November 1955
    Individual (6 offsprings)
    Officer
    icon of calendar 2011-09-01 ~ 2017-03-23
    OF - Director → CIF 0
  • 2
    Halls, Adrian Trevor
    Accountant born in March 1958
    Individual (51 offsprings)
    Officer
    icon of calendar 2011-05-11 ~ 2011-09-01
    OF - Director → CIF 0
  • 3
    Greaves, Beverley
    Importer born in April 1957
    Individual (6 offsprings)
    Officer
    icon of calendar 2011-09-01 ~ 2017-03-23
    OF - Director → CIF 0
parent relation
Company in focus

SMART DIRECT (EUROPE) LIMITED

Previous names
SMART GRASS LIMITED - 2011-10-28
ASH 132 LIMITED - 2011-08-11
SMART GRASS (EUROPE) LIMITED - 2011-10-28
Standard Industrial Classification
81300 - Landscape Service Activities
Brief company account
Property, Plant & Equipment
710,712 GBP2024-12-31
619,627 GBP2023-12-31
Fixed Assets
710,712 GBP2024-12-31
619,627 GBP2023-12-31
Total Inventories
1,178,353 GBP2024-12-31
1,273,987 GBP2023-12-31
Debtors
604,311 GBP2024-12-31
425,904 GBP2023-12-31
Cash at bank and in hand
248,200 GBP2024-12-31
184,546 GBP2023-12-31
Current Assets
2,030,864 GBP2024-12-31
1,884,437 GBP2023-12-31
Creditors
-291,777 GBP2024-12-31
-222,160 GBP2023-12-31
Net Current Assets/Liabilities
1,739,087 GBP2024-12-31
1,662,277 GBP2023-12-31
Total Assets Less Current Liabilities
2,449,799 GBP2024-12-31
2,281,904 GBP2023-12-31
Creditors
Non-current
-384,280 GBP2024-12-31
-446,981 GBP2023-12-31
Net Assets/Liabilities
2,012,840 GBP2024-12-31
1,804,590 GBP2023-12-31
Equity
Called up share capital
100 GBP2024-12-31
100 GBP2023-12-31
Revaluation reserve
162,104 GBP2024-12-31
117,298 GBP2023-12-31
Retained earnings (accumulated losses)
1,850,636 GBP2024-12-31
1,687,192 GBP2023-12-31
Average Number of Employees
102024-01-01 ~ 2024-12-31
102023-01-01 ~ 2023-12-31
Intangible Assets - Gross Cost
400,000 GBP2024-12-31
400,000 GBP2023-12-31
Intangible Assets - Accumulated Amortisation & Impairment
400,000 GBP2024-12-31
400,000 GBP2023-12-31
Property, Plant & Equipment - Gross Cost
844,075 GBP2024-12-31
787,126 GBP2023-12-31
Property, Plant & Equipment - Disposals
-21,851 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment - Total increase or decrease resulting from revaluations
60,000 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
133,363 GBP2024-12-31
167,499 GBP2023-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
-14,131 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment - Decrease in depreciation and impairment related to disposals
-20,005 GBP2024-01-01 ~ 2024-12-31
Other Debtors
Non-current
404,895 GBP2024-12-31

  • SMART DIRECT (EUROPE) LIMITED
    Info
    SMART GRASS LIMITED - 2011-10-28
    ASH 132 LIMITED - 2011-10-28
    SMART GRASS (EUROPE) LIMITED - 2011-10-28
    Registered number 07629694
    icon of address470 Hucknall Road, Nottingham NG5 1FX
    PRIVATE LIMITED COMPANY incorporated on 2011-05-11 (14 years 7 months). The company status is Active.
    The last date of confirmation statement was made at 2025-05-11
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.

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Contains public sector information retrieved at 12 November 2025 and licensed under the Open Government Licence v3.0.