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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Jump to: Company in focus, Offsprings
Parent entities and officers 7
  • 1
    Dunks, Howard
    Born in July 1981
    Individual (2 offsprings)
    Officer
    2011-10-25 ~ now
    OF - Director → CIF 0
    Mr Howard Lloyd Dunks
    Born in July 1981
    Individual (2 offsprings)
    Person with significant control
    2016-04-06 ~ now
    PE - Ownership of voting rights - More than 25% but not more than 50% → CIF 0
    PE - Right to appoint or remove directors → CIF 0
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
  • 2
    Dunks, Alison
    Born in July 1980
    Individual (1 offspring)
    Officer
    2024-09-18 ~ now
    OF - Director → CIF 0
  • 3
    Hornby, Stephen Preston
    Director born in January 1968
    Individual (16 offsprings)
    Officer
    2011-10-25 ~ 2015-09-02
    OF - Director → CIF 0
  • 4
    Taggart, Sean David
    Director born in January 1965
    Individual (29 offsprings)
    Officer
    2011-10-25 ~ 2015-09-02
    OF - Director → CIF 0
  • 5
    Duthie, Andrew Neil Stewart
    Born in July 1959
    Individual (2 offsprings)
    Officer
    2011-10-25 ~ now
    OF - Director → CIF 0
    Mr Andrew Neil Stewart Duthie
    Born in July 1959
    Individual (2 offsprings)
    Person with significant control
    2016-04-06 ~ now
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
    PE - Right to appoint or remove directors → CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50% → CIF 0
  • 6
    Handy, Adam George
    Finance Director born in December 1971
    Individual (15 offsprings)
    Officer
    2015-01-09 ~ 2015-09-02
    OF - Director → CIF 0
  • 7
    Joel, Nicola Frances
    Born in January 1984
    Individual (2 offsprings)
    Officer
    2015-09-15 ~ now
    OF - Director → CIF 0
    Miss Nicola Frances Joel
    Born in January 1984
    Individual (2 offsprings)
    Person with significant control
    2016-04-06 ~ now
    PE - Right to appoint or remove directors → CIF 0
parent relation
Company in focus

ADVANTAGE NOW LIMITED

Period: 2011-10-25 ~ now
Company number: 07822863
Registered name
ADVANTAGE NOW LIMITED - now
Standard Industrial Classification
79909 - Other Reservation Service Activities N.e.c.
Brief company account
Property, Plant & Equipment
1,008 GBP2025-03-31
5,675 GBP2024-03-31
Debtors
35,337 GBP2025-03-31
37,337 GBP2024-03-31
Cash at bank and in hand
37,239 GBP2025-03-31
57,636 GBP2024-03-31
Current Assets
72,576 GBP2025-03-31
94,973 GBP2024-03-31
Creditors
Current
43,974 GBP2025-03-31
63,192 GBP2024-03-31
Net Current Assets/Liabilities
28,602 GBP2025-03-31
31,781 GBP2024-03-31
Total Assets Less Current Liabilities
29,610 GBP2025-03-31
37,456 GBP2024-03-31
Creditors
Non-current
-28,307 GBP2025-03-31
-34,386 GBP2024-03-31
Net Assets/Liabilities
1,077 GBP2025-03-31
1,705 GBP2024-03-31
Equity
Called up share capital
1,007 GBP2025-03-31
1,007 GBP2024-03-31
Retained earnings (accumulated losses)
70 GBP2025-03-31
698 GBP2024-03-31
Equity
1,077 GBP2025-03-31
1,705 GBP2024-03-31
Average Number of Employees
42024-04-01 ~ 2025-03-31
42023-04-01 ~ 2024-03-31
Property, Plant & Equipment - Gross Cost
Plant and equipment
19,110 GBP2025-03-31
19,110 GBP2024-03-31
Furniture and fittings
4,106 GBP2025-03-31
3,650 GBP2024-03-31
Motor vehicles
1,030 GBP2025-03-31
1,030 GBP2024-03-31
Computers
6,923 GBP2025-03-31
6,648 GBP2024-03-31
Property, Plant & Equipment - Gross Cost
31,169 GBP2025-03-31
30,438 GBP2024-03-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Plant and equipment
19,110 GBP2025-03-31
14,333 GBP2024-03-31
Furniture and fittings
3,720 GBP2025-03-31
3,561 GBP2024-03-31
Motor vehicles
1,030 GBP2025-03-31
1,030 GBP2024-03-31
Computers
6,301 GBP2025-03-31
5,839 GBP2024-03-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
30,161 GBP2025-03-31
24,763 GBP2024-03-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Plant and equipment
4,777 GBP2024-04-01 ~ 2025-03-31
Furniture and fittings
159 GBP2024-04-01 ~ 2025-03-31
Computers
462 GBP2024-04-01 ~ 2025-03-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
5,398 GBP2024-04-01 ~ 2025-03-31
Property, Plant & Equipment
Furniture and fittings
386 GBP2025-03-31
89 GBP2024-03-31
Computers
622 GBP2025-03-31
809 GBP2024-03-31
Plant and equipment
4,777 GBP2024-03-31
Trade Debtors/Trade Receivables
Current, Amounts falling due within one year
6,192 GBP2025-03-31
Amounts falling due within one year, Current
20,115 GBP2024-03-31
Other Debtors
Current, Amounts falling due within one year
29,145 GBP2025-03-31
Amounts falling due within one year, Current
17,222 GBP2024-03-31
Debtors
Current, Amounts falling due within one year
35,337 GBP2025-03-31
Amounts falling due within one year, Current
37,337 GBP2024-03-31
Trade Creditors/Trade Payables
Current
6,039 GBP2025-03-31
3,063 GBP2024-03-31
Other Taxation & Social Security Payable
Current
21,380 GBP2025-03-31
46,122 GBP2024-03-31
Other Creditors
Current
2,638 GBP2025-03-31
2,569 GBP2024-03-31
Bank Borrowings/Overdrafts
Non-current
28,307 GBP2025-03-31
34,386 GBP2024-03-31
Profit/Loss
Retained earnings (accumulated losses)
60,772 GBP2024-04-01 ~ 2025-03-31
Dividends Paid
Retained earnings (accumulated losses)
-61,400 GBP2024-04-01 ~ 2025-03-31
Related profiles found in government register
  • ADVANTAGE NOW LIMITED
    Info
    Registered number 07822863
    1c Amberside Wood Lane, Hemel Hempstead, Hertfordshire HP2 4TP
    PRIVATE LIMITED COMPANY incorporated on 2011-10-25 (14 years 7 months). The status of the company number is Active.
    The last date of confirmation statement was made at 2025-10-25
    CIF 0
  • ADVANTAGE NOW LIMITED
    S
    Registered number 07822863
    11 Amberside Wood Lane, Paradise Industrial Estate, Hemel Hempstead, Hertfordshire, United Kingdom, HP2 4TP
    Limited Company in England, England And Wales
    CIF 1
child relation
Offspring entities and appointments 1
  • 1
    LOGIC SALES RECRUITMENT LTD
    10161599
    Carlton House, High Street, Higham Ferrers, Northamptonshire, United Kingdom
    Dissolved Corporate (6 parents)
    Person with significant control
    2016-05-05 ~ dissolved
    CIF 1 - Ownership of shares – More than 25% but not more than 50% → OE

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Contains public sector information retrieved at 22 April 2026 and licensed under the Open Government Licence v3.0.