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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers 5
  • 1
    Elcock-smith, Katie Louise
    Born in September 1988
    Individual (3 offsprings)
    Officer
    2022-08-03 ~ now
    OF - Director → CIF 0
  • 2
    Smith, Steven Kevin
    Born in August 1962
    Individual (55 offsprings)
    Officer
    2011-11-03 ~ now
    OF - Director → CIF 0
    Mr Steven Kevin Smith
    Born in August 1962
    Individual (55 offsprings)
    Person with significant control
    2016-04-06 ~ now
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
  • 3
    Smith, Ashley
    Born in March 1995
    Individual (5 offsprings)
    Officer
    2022-08-03 ~ now
    OF - Director → CIF 0
  • 4
    Smith, Joe
    Born in June 1998
    Individual (1 offspring)
    Officer
    2022-08-03 ~ now
    OF - Director → CIF 0
  • 5
    Smith, Tracy Michele
    Born in September 1963
    Individual (3 offsprings)
    Officer
    2011-11-03 ~ now
    OF - Director → CIF 0
    Mrs Tracy Michele Smith
    Born in September 1963
    Individual (3 offsprings)
    Person with significant control
    2016-04-06 ~ now
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
parent relation
Company in focus

LENDING DIRECT LIMITED

Period: 2022-09-02 ~ now
Company number: 07834461
Registered names
LENDING DIRECT LIMITED - now
HAMMER HILL LIMITED - 2022-09-02
Standard Industrial Classification
64922 - Activities Of Mortgage Finance Companies
Brief company account
Property, Plant & Equipment
2,588 GBP2024-12-31
3,128 GBP2023-12-31
Fixed Assets
2,588 GBP2024-12-31
3,128 GBP2023-12-31
Debtors
5,602,759 GBP2024-12-31
6,746,150 GBP2023-12-31
Cash at bank and in hand
1,827,800 GBP2024-12-31
342,101 GBP2023-12-31
Current Assets
7,430,559 GBP2024-12-31
7,088,251 GBP2023-12-31
Net Current Assets/Liabilities
7,298,543 GBP2024-12-31
6,968,436 GBP2023-12-31
Total Assets Less Current Liabilities
7,301,131 GBP2024-12-31
6,971,564 GBP2023-12-31
Creditors
Non-current
-3,844,972 GBP2024-12-31
-3,838,032 GBP2023-12-31
Net Assets/Liabilities
3,455,512 GBP2024-12-31
3,132,750 GBP2023-12-31
Equity
Called up share capital
1 GBP2024-12-31
1 GBP2023-12-31
Retained earnings (accumulated losses)
3,455,511 GBP2024-12-31
3,132,749 GBP2023-12-31
Equity
3,455,512 GBP2024-12-31
3,132,750 GBP2023-12-31
Average Number of Employees
32024-01-01 ~ 2024-12-31
42023-01-01 ~ 2023-12-31
Intangible Assets - Gross Cost
Net goodwill
1,400,000 GBP2023-12-31
Intangible Assets - Accumulated Amortisation & Impairment
Net goodwill
1,400,000 GBP2023-12-31
Property, Plant & Equipment - Gross Cost
Furniture and fittings
8,046 GBP2023-12-31
Computers
19,664 GBP2023-12-31
Property, Plant & Equipment - Gross Cost
27,710 GBP2023-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Furniture and fittings
7,312 GBP2024-12-31
7,128 GBP2023-12-31
Computers
17,810 GBP2024-12-31
17,454 GBP2023-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
25,122 GBP2024-12-31
24,582 GBP2023-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Furniture and fittings
184 GBP2024-01-01 ~ 2024-12-31
Computers
356 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
540 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment
Furniture and fittings
734 GBP2024-12-31
918 GBP2023-12-31
Computers
1,854 GBP2024-12-31
2,210 GBP2023-12-31
Trade Debtors/Trade Receivables
Current, Amounts falling due within one year
5,275,851 GBP2024-12-31
Amounts falling due within one year, Current
6,669,242 GBP2023-12-31
Other Debtors
Current, Amounts falling due within one year
250,000 GBP2024-12-31
Debtors
Current, Amounts falling due within one year
5,602,759 GBP2024-12-31
Amounts falling due within one year, Current
6,746,150 GBP2023-12-31
Trade Creditors/Trade Payables
Current
46,652 GBP2024-12-31
48,145 GBP2023-12-31
Other Taxation & Social Security Payable
Current
79,974 GBP2024-12-31
51,836 GBP2023-12-31
Other Creditors
Current
5,390 GBP2024-12-31
19,834 GBP2023-12-31
Non-current
3,844,972 GBP2024-12-31
3,838,032 GBP2023-12-31

Related profiles found in government register
  • LENDING DIRECT LIMITED
    Info
    HAMMER HILL LIMITED - 2022-09-02
    GREENFIELD LOANS LIMITED - 2022-09-02
    Registered number 07834461
    Brook House, Moss Grove, Kingswinford, West Midlands DY6 9HS
    PRIVATE LIMITED COMPANY incorporated on 2011-11-03 (14 years 5 months). The status of the company number is Active.
    The last date of confirmation statement was made at 2025-11-03
    CIF 0
  • GREENFIELD LOANS LIMITED
    S
    Registered number 7834461
    South Staffs Freight, Lynn Lane, Shenstone, Lichfield, Staffordshire, England, WS14 0ED
    Limited Company in England And Wales
    CIF 1
child relation
Offspring entities and appointments 1
  • 1
    2 Stoneybridge Court, Belbroughton, Stourbridge, West Midlands, England
    Dissolved Corporate (4 parents)
    Person with significant control
    2016-04-06 ~ dissolved
    CIF 1 - Ownership of voting rights - More than 25% but not more than 50% OE
    CIF 1 - Ownership of shares – More than 25% but not more than 50% OE

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Contains public sector information retrieved at 5 April 2026 and licensed under the Open Government Licence v3.0.