The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 5
  • 1
    Smith, Tracy Michelle
    Director born in September 1963
    Individual (3 offsprings)
    Officer
    2011-11-03 ~ now
    OF - director → CIF 0
    Mrs Tracy Michelle Smith
    Born in September 1963
    Individual (3 offsprings)
    Person with significant control
    2016-04-06 ~ now
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50% → CIF 0
  • 2
    Smith, Ashley
    Director born in March 1995
    Individual (4 offsprings)
    Officer
    2022-08-03 ~ now
    OF - director → CIF 0
  • 3
    Smith, Steven Kevin
    Director born in August 1962
    Individual (126 offsprings)
    Officer
    2011-11-03 ~ now
    OF - director → CIF 0
    Mr Steven Kevin Smith
    Born in August 1962
    Individual (126 offsprings)
    Person with significant control
    2016-04-06 ~ now
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50% → CIF 0
  • 4
    Elcock-smith, Katie Louise
    Director born in September 1988
    Individual (2 offsprings)
    Officer
    2022-08-03 ~ now
    OF - director → CIF 0
  • 5
    Smith, Joe
    Director born in June 1998
    Individual (1 offspring)
    Officer
    2022-08-03 ~ now
    OF - director → CIF 0
parent relation
Company in focus

LENDING DIRECT LIMITED

Previous names
HAMMER HILL LIMITED - 2022-09-02
GREENFIELD LOANS LIMITED - 2019-11-08
Standard Industrial Classification
64922 - Activities Of Mortgage Finance Companies
Brief company account
Property, Plant & Equipment
3,128 GBP2023-12-31
3,075 GBP2022-12-31
Fixed Assets
3,128 GBP2023-12-31
3,075 GBP2022-12-31
Debtors
6,746,150 GBP2023-12-31
4,903,622 GBP2022-12-31
Cash at bank and in hand
342,101 GBP2023-12-31
1,440,426 GBP2022-12-31
Current Assets
7,088,251 GBP2023-12-31
6,344,048 GBP2022-12-31
Net Current Assets/Liabilities
6,968,436 GBP2023-12-31
6,230,459 GBP2022-12-31
Total Assets Less Current Liabilities
6,971,564 GBP2023-12-31
6,233,534 GBP2022-12-31
Creditors
Non-current
-3,838,032 GBP2023-12-31
-3,332,529 GBP2022-12-31
Net Assets/Liabilities
3,132,750 GBP2023-12-31
2,900,421 GBP2022-12-31
Equity
Called up share capital
1 GBP2023-12-31
1 GBP2022-12-31
Retained earnings (accumulated losses)
3,132,749 GBP2023-12-31
2,900,420 GBP2022-12-31
Equity
3,132,750 GBP2023-12-31
2,900,421 GBP2022-12-31
Average Number of Employees
42023-01-01 ~ 2023-12-31
42022-01-01 ~ 2022-12-31
Intangible Assets - Gross Cost
Net goodwill
1,400,000 GBP2022-12-31
Intangible Assets - Accumulated Amortisation & Impairment
Net goodwill
1,400,000 GBP2022-12-31
Property, Plant & Equipment - Gross Cost
Furniture and fittings
8,046 GBP2023-12-31
8,046 GBP2022-12-31
Computers
19,664 GBP2023-12-31
20,423 GBP2022-12-31
Property, Plant & Equipment - Gross Cost
27,710 GBP2023-12-31
28,469 GBP2022-12-31
Property, Plant & Equipment - Disposals
Computers
-1,877 GBP2023-01-01 ~ 2023-12-31
Property, Plant & Equipment - Disposals
-1,877 GBP2023-01-01 ~ 2023-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Furniture and fittings
7,128 GBP2023-12-31
6,899 GBP2022-12-31
Computers
17,454 GBP2023-12-31
18,495 GBP2022-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
24,582 GBP2023-12-31
25,394 GBP2022-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Furniture and fittings
229 GBP2023-01-01 ~ 2023-12-31
Computers
457 GBP2023-01-01 ~ 2023-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
686 GBP2023-01-01 ~ 2023-12-31
Property, Plant & Equipment - Decrease in depreciation and impairment related to disposals
Computers
-1,498 GBP2023-01-01 ~ 2023-12-31
Property, Plant & Equipment - Decrease in depreciation and impairment related to disposals
-1,498 GBP2023-01-01 ~ 2023-12-31
Property, Plant & Equipment
Furniture and fittings
918 GBP2023-12-31
1,147 GBP2022-12-31
Computers
2,210 GBP2023-12-31
1,928 GBP2022-12-31
Trade Debtors/Trade Receivables
Current, Amounts falling due within one year
6,669,242 GBP2023-12-31
4,287,881 GBP2022-12-31
Other Debtors
Current, Amounts falling due within one year
558,255 GBP2022-12-31
Debtors
Current, Amounts falling due within one year
6,746,150 GBP2023-12-31
4,903,622 GBP2022-12-31
Trade Creditors/Trade Payables
Current
48,145 GBP2023-12-31
Other Taxation & Social Security Payable
Current
51,836 GBP2023-12-31
75,019 GBP2022-12-31
Other Creditors
Current
19,834 GBP2023-12-31
38,570 GBP2022-12-31
Non-current
3,838,032 GBP2023-12-31
3,332,529 GBP2022-12-31
Related profiles found in government register
  • LENDING DIRECT LIMITED
    Info
    HAMMER HILL LIMITED - 2022-09-02
    GREENFIELD LOANS LIMITED - 2019-11-08
    Registered number 07834461
    Brook House, Moss Grove, Kingswinford, West Midlands DY6 9HS
    Private Limited Company incorporated on 2011-11-03 (13 years 7 months). The company status is Active.
    The last date of confirmation statement was made at 2024-11-03
    CIF 0
  • GREENFIELD LOANS LIMITED
    S
    Registered number 7834461
    South Staffs Freight, Lynn Lane, Shenstone, Lichfield, Staffordshire, England, WS14 0ED
    Limited Company in England And Wales
    CIF 1
child relation
Offspring entities and appointments
Active 1
  • 2 Stoneybridge Court, Belbroughton, Stourbridge, West Midlands, England
    Dissolved corporate (3 parents)
    Total Assets Less Current Liabilities (Company account)
    37 GBP2017-03-31
    Person with significant control
    2016-04-06 ~ dissolved
    CIF 1 - Ownership of shares – More than 25% but not more than 50% → OE
    CIF 1 - Ownership of voting rights - More than 25% but not more than 50% → OE

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Contains public sector information retrieved at 24 April 2025 and licensed under the Open Government Licence v3.0.