The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 5
  • 1
    Pepper, Joseph David
    Ceo born in April 1974
    Individual (6 offsprings)
    Officer
    2024-03-05 ~ now
    OF - director → CIF 0
  • 2
    Kerr, Angela Diane
    Director Marketing, Content & Website born in August 1976
    Individual (1 offspring)
    Officer
    2016-11-29 ~ now
    OF - director → CIF 0
  • 3
    Higgins, Paula Ineke
    Chief Executive born in January 1971
    Individual (2 offsprings)
    Officer
    2011-12-19 ~ now
    OF - director → CIF 0
    Mrs Paula Ineke Higgins
    Born in January 1971
    Individual (2 offsprings)
    Person with significant control
    2016-04-06 ~ now
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
  • 4
    Binns, Katherine Elizabeth
    Director Of Research, Performance & Operations born in December 1968
    Individual (1 offspring)
    Officer
    2016-11-30 ~ now
    OF - director → CIF 0
  • 5
    SMOOVE PLC - 2023-12-29
    ULS TECHNOLOGY PLC - 2022-04-07
    ULS TECHNOLOGY LIMITED - 2014-07-07
    OVAL (2235) LIMITED - 2014-06-19
    Masters Court, Church Road, Thame, England
    Corporate (4 parents, 7 offsprings)
    Person with significant control
    2023-12-19 ~ now
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
Ceased 8
  • 1
    With-fogstrup, Jesper
    Chief Executive born in August 1974
    Individual (6 offsprings)
    Officer
    2022-04-25 ~ 2024-03-05
    OF - director → CIF 0
  • 2
    Williams, John Sinclair
    Finance Director born in February 1967
    Individual (3 offsprings)
    Officer
    2020-09-28 ~ 2022-04-25
    OF - director → CIF 0
  • 3
    Browne, Anthony Howe
    Journalist born in January 1967
    Individual (2 offsprings)
    Officer
    2011-11-25 ~ 2012-07-25
    OF - director → CIF 0
  • 4
    Thompson, Benjamin David
    Chief Executive Officer born in August 1969
    Individual (41 offsprings)
    Officer
    2016-11-30 ~ 2018-05-21
    OF - director → CIF 0
  • 5
    Shankleman, Martin Lister
    Journalist born in May 1953
    Individual (3 offsprings)
    Officer
    2012-08-10 ~ 2015-12-10
    OF - director → CIF 0
  • 6
    Goodall, Stephen Alan
    Ceo born in April 1970
    Individual (3 offsprings)
    Officer
    2018-05-21 ~ 2020-09-28
    OF - director → CIF 0
  • 7
    SMOOVE LIMITED - now
    SMOOVE PLC
    - 2023-12-29
    ULS TECHNOLOGY PLC - 2022-04-07
    ULS TECHNOLOGY LIMITED - 2014-07-07
    OVAL (2235) LIMITED - 2014-06-19
    The Old Grammar School, Church Road, Thame, England
    Corporate (4 parents, 7 offsprings)
    Person with significant control
    2016-04-06 ~ 2023-12-19
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
  • 8
    85, Great Portland Street, London, England
    Corporate (10 parents, 3 offsprings)
    Equity (Company account)
    -59,999 GBP2023-06-30
    Person with significant control
    2023-12-19 ~ 2023-12-19
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
parent relation
Company in focus

HOMEOWNERS ALLIANCE LTD

Standard Industrial Classification
63120 - Web Portals
63990 - Other Information Service Activities N.e.c.
Brief company account
Fixed Assets
1,431 GBP2023-12-31
Current Assets
516,990 GBP2023-12-31
554,976 GBP2022-12-31
Total assets
518,421 GBP2023-12-31
554,976 GBP2022-12-31
Equity
423,380 GBP2023-12-31
333,151 GBP2022-12-31
Creditors
Amounts falling due within one year
58,550 GBP2023-12-31
67,700 GBP2022-12-31
Amounts falling due after one year
14,811 GBP2023-12-31
124,950 GBP2022-12-31
Total liabilities
518,421 GBP2023-12-31
554,976 GBP2022-12-31
Average Number of Employees
52023-01-01 ~ 2023-12-31
52022-01-01 ~ 2022-12-31

  • HOMEOWNERS ALLIANCE LTD
    Info
    Registered number 07861605
    Pound House, 62a Highgate High Street, London N6 5HX
    Private Limited Company incorporated on 2011-11-25 (13 years 6 months). The company status is Active.
    The last date of confirmation statement was made at 2024-11-24
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.
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Contains public sector information retrieved at 24 April 2025 and licensed under the Open Government Licence v3.0.