The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 4
  • 1
    Bywater, David Martin
    Managing Director born in March 1961
    Individual (11 offsprings)
    Officer
    2024-03-20 ~ now
    OF - Director → CIF 0
  • 2
    May, Bernard
    Director born in August 1956
    Individual (10 offsprings)
    Officer
    2012-03-06 ~ now
    OF - Director → CIF 0
  • 3
    Goodwin, Christopher
    Director born in June 1955
    Individual (13 offsprings)
    Officer
    2012-03-06 ~ now
    OF - Director → CIF 0
    Mr Christopher Goodwin
    Born in June 1955
    Individual (13 offsprings)
    Person with significant control
    2023-11-27 ~ now
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50% → CIF 0
  • 4
    Andrew Douglas & Michael Hackett Trustees
    Born in July 1971
    Individual (1 offspring)
    Person with significant control
    2021-09-08 ~ now
    PE - Ownership of shares – More than 25% but not more than 50% with control over the trustees of a trust → CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50% with control over the trustees of a trust → CIF 0
Ceased 6
  • 1
    Mr Bernard May
    Born in August 1956
    Individual (10 offsprings)
    Person with significant control
    2016-04-06 ~ 2021-09-08
    PE - Has significant influence or control → CIF 0
  • 2
    Emsley, Kevin Harry
    Solicitor born in November 1953
    Individual (27 offsprings)
    Officer
    2012-02-09 ~ 2012-03-06
    OF - Director → CIF 0
  • 3
    Dudleston, Lesley Kathryn
    Director born in April 1970
    Individual (1 offspring)
    Officer
    2012-04-19 ~ 2014-09-30
    OF - Director → CIF 0
  • 4
    Curtis, Mark
    Director born in September 1962
    Individual (2 offsprings)
    Officer
    2012-04-19 ~ 2023-09-30
    OF - Director → CIF 0
  • 5
    Mr Christopher Goodwin
    Born in June 1955
    Individual (13 offsprings)
    Person with significant control
    2016-04-06 ~ 2021-09-08
    PE - Has significant influence or control → CIF 0
  • 6
    Yorkshire House, East Parade, Leeds, West Yorkshire, United Kingdom
    Dissolved Corporate (5 parents, 48 offsprings)
    Equity (Company account)
    1 GBP2024-03-31
    Officer
    2012-02-09 ~ 2012-03-06
    PE - Director → CIF 0
parent relation
Company in focus

ADVERTISING PRINCIPLES HOLDINGS LIMITED

Previous name
LUPFAW 354 LIMITED - 2012-03-19
Standard Industrial Classification
70100 - Activities Of Head Offices
Brief company account
Turnover/Revenue
13,259,256 GBP2023-04-01 ~ 2024-03-31
14,334,705 GBP2022-04-01 ~ 2023-03-31
Cost of Sales
-11,569,265 GBP2023-04-01 ~ 2024-03-31
-12,583,753 GBP2022-04-01 ~ 2023-03-31
Gross Profit/Loss
1,689,991 GBP2023-04-01 ~ 2024-03-31
1,750,952 GBP2022-04-01 ~ 2023-03-31
Administrative Expenses
-1,516,065 GBP2023-04-01 ~ 2024-03-31
-1,633,903 GBP2022-04-01 ~ 2023-03-31
Operating Profit/Loss
199,934 GBP2023-04-01 ~ 2024-03-31
121,798 GBP2022-04-01 ~ 2023-03-31
Other Interest Receivable/Similar Income (Finance Income)
6 GBP2023-04-01 ~ 2024-03-31
Profit/Loss on Ordinary Activities Before Tax
138,880 GBP2023-04-01 ~ 2024-03-31
76,778 GBP2022-04-01 ~ 2023-03-31
Profit/Loss
99,342 GBP2023-04-01 ~ 2024-03-31
66,741 GBP2022-04-01 ~ 2023-03-31
Intangible Assets
2,599,008 GBP2024-03-31
2,887,787 GBP2023-03-31
Property, Plant & Equipment
11,216 GBP2024-03-31
9,771 GBP2023-03-31
Fixed Assets - Investments
1 GBP2024-03-31
1 GBP2023-03-31
Fixed Assets
2,610,225 GBP2024-03-31
2,897,559 GBP2023-03-31
Debtors
Current
3,282,206 GBP2024-03-31
2,489,675 GBP2023-03-31
Cash at bank and in hand
84,005 GBP2024-03-31
30,960 GBP2023-03-31
Current Assets
3,366,211 GBP2024-03-31
2,520,635 GBP2023-03-31
Net Current Assets/Liabilities
-810,867 GBP2024-03-31
-744,025 GBP2023-03-31
Total Assets Less Current Liabilities
1,799,358 GBP2024-03-31
2,153,534 GBP2023-03-31
Creditors
Non-current, Amounts falling due after one year
-1,335,882 GBP2024-03-31
-1,792,400 GBP2023-03-31
Net Assets/Liabilities
460,476 GBP2024-03-31
361,134 GBP2023-03-31
Equity
Called up share capital
100 GBP2024-03-31
100 GBP2023-03-31
Share premium
1,470,251 GBP2024-03-31
1,470,251 GBP2023-03-31
Retained earnings (accumulated losses)
-1,009,875 GBP2024-03-31
-1,109,217 GBP2023-03-31
Equity
460,476 GBP2024-03-31
361,134 GBP2023-03-31
Property, Plant & Equipment - Depreciation Expense
6,686 GBP2023-04-01 ~ 2024-03-31
9,456 GBP2022-04-01 ~ 2023-03-31
Wages/Salaries
775,517 GBP2023-04-01 ~ 2024-03-31
812,982 GBP2022-04-01 ~ 2023-03-31
Social Security Costs
71,713 GBP2023-04-01 ~ 2024-03-31
82,758 GBP2022-04-01 ~ 2023-03-31
Staff Costs/Employee Benefits Expense
882,873 GBP2023-04-01 ~ 2024-03-31
963,810 GBP2022-04-01 ~ 2023-03-31
Average number of employees in administration and support functions
242023-04-01 ~ 2024-03-31
252022-04-01 ~ 2023-03-31
Average Number of Employees
242023-04-01 ~ 2024-03-31
252022-04-01 ~ 2023-03-31
Director Remuneration
74,524 GBP2023-04-01 ~ 2024-03-31
86,171 GBP2022-04-01 ~ 2023-03-31
Audit Fees/Expenses
11,500 GBP2023-04-01 ~ 2024-03-31
15,800 GBP2022-04-01 ~ 2023-03-31
Deferred Tax Expense/Credit Relating to Origination/Reversal Timing Differences
3,000 GBP2023-04-01 ~ 2024-03-31
Tax Expense/Credit at Applicable Tax Rate
34,720 GBP2023-04-01 ~ 2024-03-31
14,588 GBP2022-04-01 ~ 2023-03-31
Deferred Tax Liabilities
Accelerated tax depreciation
3,000 GBP2024-03-31
2,000 GBP2023-03-31
Deferred Tax Liabilities
3,000 GBP2024-03-31
3,000 GBP2023-03-31
Intangible Assets - Gross Cost
Goodwill
5,263,425 GBP2024-03-31
5,263,425 GBP2023-03-31
Other
4,804 GBP2024-03-31
4,804 GBP2023-03-31
Intangible Assets - Gross Cost
5,268,229 GBP2024-03-31
5,268,229 GBP2023-03-31
Intangible Assets - Accumulated Amortisation & Impairment
Goodwill
2,664,417 GBP2024-03-31
2,375,638 GBP2023-03-31
Intangible Assets - Accumulated Amortisation & Impairment
2,669,221 GBP2024-03-31
2,380,442 GBP2023-03-31
Intangible Assets - Increase From Amortisation Charge for Year
Goodwill
288,779 GBP2023-04-01 ~ 2024-03-31
Intangible Assets - Increase From Amortisation Charge for Year
288,779 GBP2023-04-01 ~ 2024-03-31
Intangible Assets
Goodwill
2,599,008 GBP2024-03-31
2,887,787 GBP2023-03-31
Property, Plant & Equipment - Gross Cost
Land and buildings
76,729 GBP2024-03-31
76,729 GBP2023-03-31
Tools/Equipment for furniture and fittings
2,559 GBP2024-03-31
2,559 GBP2023-03-31
Office equipment
77,953 GBP2024-03-31
89,113 GBP2023-03-31
Property, Plant & Equipment - Gross Cost
157,241 GBP2024-03-31
168,401 GBP2023-03-31
Property, Plant & Equipment - Disposals
Office equipment
-19,291 GBP2023-04-01 ~ 2024-03-31
Property, Plant & Equipment - Disposals
-19,291 GBP2023-04-01 ~ 2024-03-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Land and buildings
76,729 GBP2024-03-31
76,729 GBP2023-03-31
Tools/Equipment for furniture and fittings
1,816 GBP2024-03-31
1,581 GBP2023-03-31
Office equipment
67,480 GBP2024-03-31
80,320 GBP2023-03-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
146,025 GBP2024-03-31
158,630 GBP2023-03-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Tools/Equipment for furniture and fittings
235 GBP2023-04-01 ~ 2024-03-31
Office equipment
6,451 GBP2023-04-01 ~ 2024-03-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
6,686 GBP2023-04-01 ~ 2024-03-31
Property, Plant & Equipment - Decrease in depreciation and impairment related to disposals
Office equipment
-19,291 GBP2023-04-01 ~ 2024-03-31
Property, Plant & Equipment - Decrease in depreciation and impairment related to disposals
-19,291 GBP2023-04-01 ~ 2024-03-31
Property, Plant & Equipment
Tools/Equipment for furniture and fittings
743 GBP2024-03-31
978 GBP2023-03-31
Office equipment
10,473 GBP2024-03-31
8,793 GBP2023-03-31
Investments in Subsidiaries
1 GBP2024-03-31
1 GBP2023-03-31
Cost valuation
1 GBP2023-03-31
Trade Debtors/Trade Receivables
Current, Amounts falling due within one year
3,025,922 GBP2024-03-31
2,240,063 GBP2023-03-31
Other Debtors
Current, Amounts falling due within one year
182,888 GBP2024-03-31
185,717 GBP2023-03-31
Debtors
Current, Amounts falling due within one year
3,282,206 GBP2024-03-31
2,489,675 GBP2023-03-31
Cash and Cash Equivalents
84,005 GBP2024-03-31
30,960 GBP2023-03-31
Total Borrowings
Current, Amounts falling due within one year
707,285 GBP2024-03-31
782,860 GBP2023-03-31
Bank Overdrafts
Current
707,285 GBP2024-03-31
782,860 GBP2023-03-31
Amounts set aside to cover potential liabilities or losses
Deferred taxation
3,000 GBP2024-03-31
Par Value of Share
Class 1 ordinary share, Non-cumulative
12023-04-01 ~ 2024-03-31
Number of Shares Issued (Fully Paid)
Class 1 ordinary share, Non-cumulative
100 shares2024-03-31
100 shares2023-03-31
Future Minimum Lease Payments Under Non-cancellable Operating Leases
Amounts falling due within one year
12,600 GBP2024-03-31
12,600 GBP2023-03-31
Between two and five year
2,100 GBP2024-03-31
14,700 GBP2023-03-31
Future Minimum Lease Payments Under Non-cancellable Operating Leases
14,700 GBP2024-03-31
27,300 GBP2023-03-31
Related profiles found in government register
  • ADVERTISING PRINCIPLES HOLDINGS LIMITED
    Info
    LUPFAW 354 LIMITED - 2012-03-19
    Registered number 07944059
    White Rose House Otley Road, Headingley, Leeds LS6 2AD
    Private Limited Company incorporated on 2012-02-09 (13 years 5 months). The company status is Active.
    The last date of confirmation statement was made at 2025-02-09
    CIF 0
  • ADVERTISING PRINCIPLES HOLDINGS LIMITED
    S
    Registered number 07944059
    Devonshire Hall, Devonshire Avenue, Leeds, West Yorkshire, England, LS8 1AW
    CIF 1
  • ADVERTISING PRINCIPLES HOLDINGS LIMITED
    S
    Registered number 07944059
    White Rose House, Otley Road, Headingley, Leeds, England, LS6 2AD
    Limited in Register Of Companies, England
    CIF 2
child relation
Offspring entities and appointments
Active 2
  • 1
    White Rose House Otley Road, Headingley, Leeds, England
    Dissolved Corporate (4 parents)
    Net Assets/Liabilities (Company account)
    410,628 GBP2019-09-30
    Officer
    2015-02-10 ~ dissolved
    CIF 1 - LLP Designated Member → ME
  • 2
    ADVERTISING PRINCIPLES LIMITED - 2000-11-01
    SIMCO NO. 112 LIMITED - 1986-04-08
    White Rose House Otley Road, Headingley, Leeds, England
    Active Corporate (4 parents, 2 offsprings)
    Equity (Company account)
    1 GBP2024-03-31
    Person with significant control
    2024-03-20 ~ now
    CIF 2 - Ownership of shares – 75% or more as a member of a firm → OE
    CIF 2 - Ownership of voting rights - 75% or more as a member of a firm → OE

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Contains public sector information retrieved at 24 April 2025 and licensed under the Open Government Licence v3.0.