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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 1
  • Smart, Philippa Sian
    Managing Director born in June 1965
    Individual (3 offsprings)
    Officer
    icon of calendar 2014-01-30 ~ now
    OF - Director → CIF 0
    Miss Philippa Sian Smart
    Born in June 1965
    Individual (3 offsprings)
    Person with significant control
    icon of calendar 2016-04-06 ~ now
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of voting rights - 75% or moreCIF 0
    PE - Ownership of shares – 75% or moreCIF 0
Ceased 1
  • Pennington, Alison
    Design And Marketing born in July 1975
    Individual (2 offsprings)
    Officer
    icon of calendar 2012-04-04 ~ 2014-01-30
    OF - Director → CIF 0
parent relation
Company in focus

BE SMART DESIGN LIMITED

Previous name
SMART IDEAS DESIGN & MARKETING LIMITED - 2014-01-29
Standard Industrial Classification
73110 - Advertising Agencies
90030 - Artistic Creation
Brief company account
Fixed Assets
15,243 GBP2024-03-31
16,058 GBP2023-03-31
Current Assets
104,065 GBP2024-03-31
83,371 GBP2023-03-31
Creditors
Current
-90,319 GBP2024-03-31
-76,062 GBP2023-03-31
Net Current Assets/Liabilities
13,746 GBP2024-03-31
7,309 GBP2023-03-31
Total Assets Less Current Liabilities
28,989 GBP2024-03-31
23,367 GBP2023-03-31
Creditors
Non-current
19,895 GBP2024-03-31
19,583 GBP2023-03-31
Net Assets/Liabilities
9,094 GBP2024-03-31
3,784 GBP2023-03-31
Equity
9,094 GBP2024-03-31
3,784 GBP2023-03-31
Average Number of Employees
32023-04-01 ~ 2024-03-31
32022-04-01 ~ 2023-03-31

  • BE SMART DESIGN LIMITED
    Info
    SMART IDEAS DESIGN & MARKETING LIMITED - 2014-01-29
    Registered number 08020059
    icon of addressWest End Studio, The Old Church, Watling Street, Gailey, Stafford ST19 5PR
    Private Limited Company incorporated on 2012-04-04 (13 years 7 months). The company status is Active.
    The last date of confirmation statement was made at 2025-02-15
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.

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Contains public sector information retrieved at 16 October 2025 and licensed under the Open Government Licence v3.0.