The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 1
  • Ayad, Alex
    Company Director born in August 1979
    Individual (1 offspring)
    Officer
    2012-12-17 ~ now
    OF - Director → CIF 0
    Mr Alex Ayad
    Born in August 1979
    Individual (1 offspring)
    Person with significant control
    2016-04-06 ~ now
    PE - Ownership of shares – 75% or moreCIF 0
    PE - Ownership of voting rights - 75% or moreCIF 0
    PE - Right to appoint or remove directorsCIF 0
Ceased 2
  • 1
    Hookway, Billy Alan
    Commercial Director born in December 1983
    Individual
    Officer
    2015-01-01 ~ 2020-08-25
    OF - Director → CIF 0
    Hookway, Billy Alan
    Individual
    Officer
    2015-01-01 ~ 2020-08-25
    OF - Secretary → CIF 0
    Mr Billy Alan Hookway
    Born in December 1983
    Individual
    Person with significant control
    2018-12-05 ~ 2020-08-25
    PE - Right to appoint or remove directorsCIF 0
  • 2
    Scannell, Geoffrey Charles
    Individual (12 offsprings)
    Officer
    2012-12-17 ~ 2014-11-24
    OF - Secretary → CIF 0
parent relation
Company in focus

OUTSMART INSIGHTS LTD

Standard Industrial Classification
74909 - Other Professional, Scientific And Technical Activities N.e.c.
Brief company account
Par Value of Share
Class 2 ordinary share
02023-01-01 ~ 2023-12-31
Property, Plant & Equipment
5,120 GBP2023-12-31
6,263 GBP2022-12-31
Total Inventories
24,950 GBP2023-12-31
Debtors
231,844 GBP2023-12-31
140,033 GBP2022-12-31
Cash at bank and in hand
151,598 GBP2023-12-31
154,776 GBP2022-12-31
Current Assets
408,392 GBP2023-12-31
294,809 GBP2022-12-31
Creditors
Current
233,315 GBP2023-12-31
69,027 GBP2022-12-31
Net Current Assets/Liabilities
175,077 GBP2023-12-31
225,782 GBP2022-12-31
Total Assets Less Current Liabilities
180,197 GBP2023-12-31
232,045 GBP2022-12-31
Creditors
Non-current
21,677 GBP2023-12-31
31,677 GBP2022-12-31
Net Assets/Liabilities
158,520 GBP2023-12-31
200,368 GBP2022-12-31
Equity
Called up share capital
1 GBP2023-12-31
1 GBP2022-12-31
Retained earnings (accumulated losses)
158,519 GBP2023-12-31
200,367 GBP2022-12-31
Equity
158,520 GBP2023-12-31
200,368 GBP2022-12-31
Average Number of Employees
52023-01-01 ~ 2023-12-31
32022-01-01 ~ 2022-12-31
Property, Plant & Equipment - Gross Cost
Computers
23,818 GBP2023-12-31
21,333 GBP2022-12-31
Property, Plant & Equipment - Disposals
Computers
-1,831 GBP2023-01-01 ~ 2023-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Computers
18,698 GBP2023-12-31
15,070 GBP2022-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Computers
5,459 GBP2023-01-01 ~ 2023-12-31
Property, Plant & Equipment - Decrease in depreciation and impairment related to disposals
Computers
-1,831 GBP2023-01-01 ~ 2023-12-31
Property, Plant & Equipment
Computers
5,120 GBP2023-12-31
6,263 GBP2022-12-31
Trade Debtors/Trade Receivables
Current, Amounts falling due within one year
226,910 GBP2023-12-31
137,401 GBP2022-12-31
Other Debtors
Current, Amounts falling due within one year
4,934 GBP2023-12-31
2,632 GBP2022-12-31
Debtors
Current, Amounts falling due within one year
231,844 GBP2023-12-31
140,033 GBP2022-12-31
Bank Borrowings/Overdrafts
Current
10,000 GBP2023-12-31
10,000 GBP2022-12-31
Trade Creditors/Trade Payables
Current
190,426 GBP2023-12-31
6,393 GBP2022-12-31
Other Taxation & Social Security Payable
Current
32,784 GBP2023-12-31
51,493 GBP2022-12-31
Other Creditors
Current
105 GBP2023-12-31
1,141 GBP2022-12-31
Bank Borrowings/Overdrafts
Non-current
21,677 GBP2023-12-31
31,677 GBP2022-12-31

  • OUTSMART INSIGHTS LTD
    Info
    Registered number 08334117
    124 City Road, London EC1V 2NX
    Private Limited Company incorporated on 2012-12-17 (12 years 6 months). The company status is Active.
    The last date of confirmation statement was made at 2024-12-07
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.
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Contains public sector information retrieved at 24 April 2025 and licensed under the Open Government Licence v3.0.