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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 1
  • Ayad, Alex
    Born in August 1979
    Individual (1 offspring)
    Officer
    icon of calendar 2012-12-17 ~ now
    OF - Director → CIF 0
    Mr Alex Ayad
    Born in August 1979
    Individual (1 offspring)
    Person with significant control
    icon of calendar 2016-04-06 ~ now
    PE - Ownership of voting rights - 75% or moreCIF 0
    PE - Ownership of shares – 75% or moreCIF 0
    PE - Right to appoint or remove directorsCIF 0
Ceased 2
  • 1
    Hookway, Billy Alan
    Commercial Director born in December 1983
    Individual
    Officer
    icon of calendar 2015-01-01 ~ 2020-08-25
    OF - Director → CIF 0
    Hookway, Billy Alan
    Individual
    Officer
    icon of calendar 2015-01-01 ~ 2020-08-25
    OF - Secretary → CIF 0
    Mr Billy Alan Hookway
    Born in December 1983
    Individual
    Person with significant control
    icon of calendar 2018-12-05 ~ 2020-08-25
    PE - Right to appoint or remove directorsCIF 0
  • 2
    Scannell, Geoffrey Charles
    Individual (12 offsprings)
    Officer
    icon of calendar 2012-12-17 ~ 2014-11-24
    OF - Secretary → CIF 0
parent relation
Company in focus

OUTSMART INSIGHTS LTD

Standard Industrial Classification
74909 - Other Professional, Scientific And Technical Activities N.e.c.
Brief company account
Property, Plant & Equipment
9,971 GBP2024-12-31
5,120 GBP2023-12-31
Fixed Assets
9,971 GBP2024-12-31
5,120 GBP2023-12-31
Total Inventories
24,950 GBP2023-12-31
Debtors
348,585 GBP2024-12-31
231,844 GBP2023-12-31
Cash at bank and in hand
132,897 GBP2024-12-31
151,598 GBP2023-12-31
Current Assets
481,482 GBP2024-12-31
408,392 GBP2023-12-31
Creditors
-148,867 GBP2024-12-31
-233,315 GBP2023-12-31
Net Current Assets/Liabilities
332,615 GBP2024-12-31
175,077 GBP2023-12-31
Total Assets Less Current Liabilities
342,586 GBP2024-12-31
180,197 GBP2023-12-31
Creditors
Non-current
-8,077 GBP2024-12-31
-21,677 GBP2023-12-31
Net Assets/Liabilities
332,016 GBP2024-12-31
158,520 GBP2023-12-31
Equity
Called up share capital
1 GBP2024-12-31
1 GBP2023-12-31
Retained earnings (accumulated losses)
332,015 GBP2024-12-31
158,519 GBP2023-12-31
Average Number of Employees
72024-01-01 ~ 2024-12-31
52023-01-01 ~ 2023-12-31
Property, Plant & Equipment - Gross Cost
Computers
32,199 GBP2024-12-31
23,818 GBP2023-12-31
Property, Plant & Equipment - Disposals
Computers
-1,208 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Computers
22,228 GBP2024-12-31
18,698 GBP2023-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Computers
4,738 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment - Decrease in depreciation and impairment related to disposals
Computers
-1,208 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment
Computers
9,971 GBP2024-12-31
5,120 GBP2023-12-31
Other types of inventories not specified separately
24,950 GBP2023-12-31
Trade Debtors/Trade Receivables
Current
315,555 GBP2024-12-31
216,557 GBP2023-12-31
Trade Creditors/Trade Payables
Current
19,970 GBP2024-12-31
426 GBP2023-12-31
Bank Borrowings/Overdrafts
Current
10,000 GBP2024-12-31
10,000 GBP2023-12-31
Other Taxation & Social Security Payable
Current
63,231 GBP2024-12-31
32,784 GBP2023-12-31
Creditors
Current
148,867 GBP2024-12-31
233,315 GBP2023-12-31
Bank Borrowings/Overdrafts
Non-current
8,077 GBP2024-12-31
21,677 GBP2023-12-31

  • OUTSMART INSIGHTS LTD
    Info
    Registered number 08334117
    icon of address124 City Road, London EC1V 2NX
    PRIVATE LIMITED COMPANY incorporated on 2012-12-17 (13 years 1 month). The company status is Active.
    The last date of confirmation statement was made at 2024-12-07
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.

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Contains public sector information retrieved at 12 November 2025 and licensed under the Open Government Licence v3.0.