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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers 22
  • 1
    Davies, Matthew Samuel
    Director born in October 1970
    Individual (49 offsprings)
    Officer
    2013-08-14 ~ 2015-04-30
    OF - Director → CIF 0
  • 2
    Tyrrell, Helen
    Individual (18 offsprings)
    Officer
    2015-12-11 ~ 2016-01-18
    OF - Secretary → CIF 0
  • 3
    Mrs Claudia Isobel Arney
    Born in January 1971
    Individual (39 offsprings)
    Person with significant control
    2016-06-30 ~ 2019-03-01
    PE - Has significant influence or controlCIF 0
  • 4
    Mcdonald, Gillian Clare
    Chief Executive born in May 1964
    Individual (40 offsprings)
    Officer
    2015-05-11 ~ 2017-09-29
    OF - Director → CIF 0
  • 5
    O'gorman, Timothy Joseph Gerard
    Individual (145 offsprings)
    Officer
    2016-01-18 ~ now
    OF - Secretary → CIF 0
  • 6
    Henderson, Charles Alexander
    Individual (9 offsprings)
    Officer
    2013-08-14 ~ 2014-06-06
    OF - Secretary → CIF 0
  • 7
    Mr David Alexander Robertson Adams
    Born in November 1954
    Individual (101 offsprings)
    Person with significant control
    2016-06-30 ~ 2020-12-31
    PE - Has significant influence or controlCIF 0
  • 8
    Keith Jones
    Born in July 1964
    Individual (46 offsprings)
    Person with significant control
    2019-10-17 ~ 2021-06-01
    PE - Has significant influence or controlCIF 0
  • 9
    Karen Bellairs
    Born in February 1977
    Individual (14 offsprings)
    Person with significant control
    2019-10-17 ~ 2021-06-01
    PE - Has significant influence or controlCIF 0
  • 10
    Mrs Helen Victoria Jones
    Born in September 1958
    Individual (42 offsprings)
    Person with significant control
    2016-06-30 ~ 2021-06-01
    PE - Has significant influence or controlCIF 0
  • 11
    Stapleton, Graham Barry
    Director born in January 1968
    Individual (61 offsprings)
    Officer
    2018-01-15 ~ 2025-04-16
    OF - Director → CIF 0
  • 12
    Woodhouse, Loraine
    Finance Director born in December 1968
    Individual (133 offsprings)
    Officer
    2018-11-01 ~ 2022-06-16
    OF - Director → CIF 0
  • 13
    Richards, Justin Mark
    Individual (16 offsprings)
    Officer
    2014-06-06 ~ 2015-12-11
    OF - Secretary → CIF 0
  • 14
    Mason, Jonathan Peter
    Finance Director born in May 1964
    Individual (149 offsprings)
    Officer
    2015-10-12 ~ 2018-07-31
    OF - Director → CIF 0
  • 15
    Hartley, Johanna Ruth
    Born in March 1975
    Individual (131 offsprings)
    Officer
    2022-06-16 ~ now
    OF - Director → CIF 0
  • 16
    Mr Thomas Daniel Singer
    Born in May 1963
    Individual (220 offsprings)
    Person with significant control
    2020-09-16 ~ 2021-06-01
    PE - Has significant influence or controlCIF 0
  • 17
    Mr Keith Williams
    Born in May 1956
    Individual (62 offsprings)
    Person with significant control
    2018-07-24 ~ 2021-06-01
    PE - Has significant influence or controlCIF 0
  • 18
    Findlay, Andrew Robert
    Director born in October 1969
    Individual (90 offsprings)
    Officer
    2013-08-14 ~ 2015-10-01
    OF - Director → CIF 0
  • 19
    Birch, Henry Benedict
    Born in February 1969
    Individual (75 offsprings)
    Officer
    2025-05-14 ~ now
    OF - Director → CIF 0
  • 20
    Ms Jill Caseberry
    Born in April 1965
    Individual (33 offsprings)
    Person with significant control
    2019-03-01 ~ 2021-06-01
    PE - Has significant influence or controlCIF 0
  • 21
    Mr Dennis Henry Millard
    Born in February 1949
    Individual (59 offsprings)
    Person with significant control
    2016-06-30 ~ 2018-07-24
    PE - Has significant influence or controlCIF 0
  • 22
    PERFORMANCE CYCLING HOLDINGS LIMITED
    - now 10182074
    PERFORMANCE CYCLING LIMITED - 2017-04-03
    Icknield Street Drive, Washford West, Redditch, United Kingdom
    Active Corporate (18 parents, 2 offsprings)
    Person with significant control
    2021-06-01 ~ now
    PE - Ownership of voting rights - 75% or moreCIF 0
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of shares – 75% or moreCIF 0
parent relation
Company in focus

WHEELIES DIRECT LIMITED

Period: 2017-04-03 ~ now
Company number: 08650954
Registered names
WHEELIES DIRECT LIMITED - now 03398601
SAVVY BIKES LIMITED - 2017-04-03
Standard Industrial Classification
74990 - Non-trading Company

  • WHEELIES DIRECT LIMITED
    Info
    SAVVY BIKES LIMITED - 2017-04-03
    Registered number 08650954
    Icknield Street Drive, Washford West, Redditch, Worcestershire B98 0DE
    PRIVATE LIMITED COMPANY incorporated on 2013-08-14 (12 years 7 months). The company status is Active.
    The last date of confirmation statement was made at 2025-08-11
    CIF 0
child relation
Offspring entities and appointments 0
  • Not found in our database.

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Contains public sector information retrieved at 22 March 2026 and licensed under the Open Government Licence v3.0.