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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 4
  • 1
    Van Tromp, Rowan
    Born in November 1992
    Individual (3 offsprings)
    Officer
    icon of calendar 2020-02-25 ~ now
    OF - Director → CIF 0
  • 2
    Kay, Frances Elizabeth
    Born in August 1985
    Individual (10 offsprings)
    Officer
    icon of calendar 2018-09-06 ~ now
    OF - Director → CIF 0
    Mrs Frances Elizabeth Kay
    Born in August 1985
    Individual (10 offsprings)
    Person with significant control
    icon of calendar 2018-09-06 ~ now
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
  • 3
    Farnell, William Stuart
    Born in January 1972
    Individual (28 offsprings)
    Officer
    icon of calendar 2018-09-06 ~ now
    OF - Director → CIF 0
    Mr William Stuart Farnell
    Born in January 1972
    Individual (28 offsprings)
    Person with significant control
    icon of calendar 2018-09-06 ~ now
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
  • 4
    Kay, James Christopher
    Born in January 1980
    Individual (13 offsprings)
    Officer
    icon of calendar 2018-09-06 ~ now
    OF - Director → CIF 0
    Mr James Christopher Kay
    Born in January 1980
    Individual (13 offsprings)
    Person with significant control
    icon of calendar 2018-09-06 ~ now
    PE - Ownership of shares – More than 25% but not more than 50% as a member of a firmCIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50% as a member of a firmCIF 0
Ceased 4
  • 1
    Fox, Jonathan Edward
    Director born in June 1974
    Individual (4 offsprings)
    Officer
    icon of calendar 2018-09-06 ~ 2020-02-14
    OF - Director → CIF 0
    Mr Jonathan Edward Fox
    Born in June 1974
    Individual (4 offsprings)
    Person with significant control
    icon of calendar 2018-09-06 ~ 2019-12-16
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
  • 2
    Mr Will Stuart Farnell
    Born in January 1972
    Individual (28 offsprings)
    Person with significant control
    icon of calendar 2018-09-06 ~ 2018-09-06
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
    Mr William Stuart Farnell
    Born in January 1972
    Individual (28 offsprings)
    Person with significant control
    icon of calendar 2018-09-06 ~ 2019-12-16
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
  • 3
    Fox, Emma Alexandra
    Director born in July 1975
    Individual (1 offspring)
    Officer
    icon of calendar 2018-09-06 ~ 2020-02-14
    OF - Director → CIF 0
    Mrs Emma Alexandra Fox
    Born in July 1975
    Individual (1 offspring)
    Person with significant control
    icon of calendar 2018-09-06 ~ 2019-12-16
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
  • 4
    Mr James Christopher Kay
    Born in December 1980
    Individual (13 offsprings)
    Person with significant control
    icon of calendar 2018-09-06 ~ 2018-09-06
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
parent relation
Company in focus

APP ADVISORY PLUS LTD

Previous name
4 APP PLAYBOOKS LIMITED - 2020-05-22
Standard Industrial Classification
74909 - Other Professional, Scientific And Technical Activities N.e.c.
Brief company account
Property, Plant & Equipment
1,391 GBP2024-08-31
3,119 GBP2023-08-31
Debtors
1,079 GBP2024-08-31
4,139 GBP2023-08-31
Cash at bank and in hand
465 GBP2024-08-31
9,256 GBP2023-08-31
Current Assets
1,544 GBP2024-08-31
13,395 GBP2023-08-31
Net Current Assets/Liabilities
-2,722 GBP2024-08-31
-8,110 GBP2023-08-31
Total Assets Less Current Liabilities
-1,331 GBP2024-08-31
-4,991 GBP2023-08-31
Net Assets/Liabilities
-271,370 GBP2024-08-31
-252,914 GBP2023-08-31
Equity
Called up share capital
100 GBP2024-08-31
100 GBP2023-08-31
Retained earnings (accumulated losses)
-271,470 GBP2024-08-31
-253,014 GBP2023-08-31
Equity
-271,370 GBP2024-08-31
-252,914 GBP2023-08-31
Average Number of Employees
12023-09-01 ~ 2024-08-31
12022-09-01 ~ 2023-08-31
Property, Plant & Equipment - Gross Cost
Computers
4,681 GBP2023-08-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Computers
3,290 GBP2024-08-31
1,562 GBP2023-08-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Computers
1,728 GBP2023-09-01 ~ 2024-08-31
Property, Plant & Equipment
Computers
1,391 GBP2024-08-31
3,119 GBP2023-08-31
Trade Debtors/Trade Receivables
Current
1,079 GBP2024-08-31
4,139 GBP2023-08-31
Trade Creditors/Trade Payables
Current
372 GBP2024-08-31
18,278 GBP2023-08-31
Other Taxation & Social Security Payable
Current
3,894 GBP2024-08-31
3,227 GBP2023-08-31
Creditors
Current
4,266 GBP2024-08-31
21,505 GBP2023-08-31
Other Creditors
Non-current
270,039 GBP2024-08-31
247,923 GBP2023-08-31

  • APP ADVISORY PLUS LTD
    Info
    4 APP PLAYBOOKS LIMITED - 2020-05-22
    Registered number 11556602
    icon of addressEvolution House Iceni Court, Delft Way, Norwich, Norfolk NR6 6BB
    PRIVATE LIMITED COMPANY incorporated on 2018-09-06 (7 years 4 months). The company status is Active.
    The last date of confirmation statement was made at 2025-02-14
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.

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Contains public sector information retrieved at 12 November 2025 and licensed under the Open Government Licence v3.0.