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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 4
  • 1
    Aylett, Mark Michael
    Born in January 1972
    Individual (3 offsprings)
    Officer
    icon of calendar 2019-01-14 ~ now
    OF - Director → CIF 0
  • 2
    Mr Alan Eldad Howard
    Born in September 1963
    Individual (25 offsprings)
    Person with significant control
    icon of calendar 2021-08-26 ~ now
    PE - Right to appoint or remove directors → CIF 0
    PE - Ownership of shares – 75% or more → CIF 0
    PE - Ownership of voting rights - 75% or more → CIF 0
  • 3
    Mcdowell, Mark
    Born in September 1982
    Individual (3 offsprings)
    Officer
    icon of calendar 2019-04-04 ~ now
    OF - Director → CIF 0
  • 4
    Morris, Philip Richard
    Born in February 1975
    Individual (2 offsprings)
    Officer
    icon of calendar 2019-01-14 ~ now
    OF - Director → CIF 0
Ceased 6
  • 1
    Adams, Craig Richard
    Solicitor born in December 1971
    Individual (4 offsprings)
    Officer
    icon of calendar 2022-12-10 ~ 2024-10-15
    OF - Director → CIF 0
  • 2
    Mr Mark Michael Aylett
    Born in January 1972
    Individual (3 offsprings)
    Person with significant control
    icon of calendar 2019-01-14 ~ 2021-08-26
    PE - Ownership of voting rights - More than 25% but not more than 50% → CIF 0
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
  • 3
    Vietti, Giulio
    Investment Professional born in April 1990
    Individual
    Officer
    icon of calendar 2022-12-12 ~ 2024-10-15
    OF - Director → CIF 0
  • 4
    Mr Mark Mcdowell
    Born in September 1982
    Individual (3 offsprings)
    Person with significant control
    icon of calendar 2019-04-04 ~ 2021-08-26
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50% → CIF 0
  • 5
    Mr Philip Richard Morris
    Born in February 1975
    Individual (2 offsprings)
    Person with significant control
    icon of calendar 2019-01-14 ~ 2021-08-26
    PE - Ownership of voting rights - More than 25% but not more than 50% → CIF 0
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
  • 6
    Sharma, Gautam
    Head Of Principal Investments, Brevan Howard born in May 1983
    Individual
    Officer
    icon of calendar 2021-08-26 ~ 2022-12-10
    OF - Director → CIF 0
parent relation
Company in focus

REACTIVE MARKETS LIMITED

Standard Industrial Classification
82990 - Other Business Support Service Activities N.e.c.
Brief company account
Intangible Assets
4,354,336 GBP2024-12-31
2,002,374 GBP2023-12-31
Property, Plant & Equipment
11,250 GBP2024-12-31
11,215 GBP2023-12-31
Fixed Assets
4,365,586 GBP2024-12-31
2,013,589 GBP2023-12-31
Debtors
1,038,403 GBP2024-12-31
742,566 GBP2023-12-31
Cash at bank and in hand
647,861 GBP2024-12-31
1,257,638 GBP2023-12-31
Current Assets
1,686,264 GBP2024-12-31
2,000,204 GBP2023-12-31
Net Current Assets/Liabilities
-3,861,864 GBP2024-12-31
1,695,297 GBP2023-12-31
Total Assets Less Current Liabilities
503,722 GBP2024-12-31
3,708,886 GBP2023-12-31
Net Assets/Liabilities
-2,496,278 GBP2024-12-31
-1,297,489 GBP2023-12-31
Equity
Called up share capital
167 GBP2024-12-31
167 GBP2023-12-31
Share premium
3,321,617 GBP2024-12-31
3,303,059 GBP2023-12-31
Capital redemption reserve
1 GBP2024-12-31
Retained earnings (accumulated losses)
-5,818,063 GBP2024-12-31
-4,600,715 GBP2023-12-31
Equity
-2,496,278 GBP2024-12-31
-1,297,489 GBP2023-12-31
Average Number of Employees
242024-01-01 ~ 2024-12-31
242023-01-01 ~ 2023-12-31
Intangible Assets - Gross Cost
Development expenditure
4,354,336 GBP2024-12-31
2,002,374 GBP2023-12-31
Intangible Assets
Development expenditure
4,354,336 GBP2024-12-31
2,002,374 GBP2023-12-31
Property, Plant & Equipment - Gross Cost
Computers
57,878 GBP2024-12-31
45,714 GBP2023-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Computers
46,628 GBP2024-12-31
34,499 GBP2023-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Computers
12,129 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment
Computers
11,250 GBP2024-12-31
11,215 GBP2023-12-31
Trade Debtors/Trade Receivables
Current
942,990 GBP2024-12-31
433,709 GBP2023-12-31
Amounts Owed by Group Undertakings
Current
792 GBP2024-12-31
Other Debtors
Current
94,621 GBP2024-12-31
53,999 GBP2023-12-31
Amount of corporation tax that is recoverable
Current
254,858 GBP2023-12-31
Debtors
Current, Amounts falling due within one year
1,038,403 GBP2024-12-31
742,566 GBP2023-12-31
Bank Borrowings/Overdrafts
Current
6,380 GBP2024-12-31
4,505 GBP2023-12-31
Other Remaining Borrowings
Current
5,000,000 GBP2024-12-31
Trade Creditors/Trade Payables
Current
170,711 GBP2024-12-31
107,442 GBP2023-12-31
Other Taxation & Social Security Payable
Current
143,956 GBP2024-12-31
175,415 GBP2023-12-31
Other Creditors
Current
7,021 GBP2024-12-31
17,545 GBP2023-12-31
Accrued Liabilities/Deferred Income
Current
88,842 GBP2024-12-31
Bank Borrowings/Overdrafts
Non-current
6,375 GBP2023-12-31
Other Remaining Borrowings
Non-current
3,000,000 GBP2024-12-31
5,000,000 GBP2023-12-31
Bank Borrowings
Current, Amounts falling due within one year
6,375 GBP2024-12-31
4,500 GBP2023-12-31
Total Borrowings
Current, Amounts falling due within one year
5,006,380 GBP2024-12-31
4,505 GBP2023-12-31
Bank Borrowings
Non-current, Between one and two years
6,375 GBP2023-12-31
Related profiles found in government register
  • REACTIVE MARKETS LIMITED
    Info
    Registered number 11764649
    icon of addressReactive Markets The Workstation, Rivers Lodge, West Common, Harpenden, Hertfordshire AL5 2JD
    PRIVATE LIMITED COMPANY incorporated on 2019-01-14 (6 years 11 months). The company status is Active.
    The last date of confirmation statement was made at 2025-04-23
    CIF 0
  • REACTIVE MARKETS LIMITED
    S
    Registered number 11764649
    icon of addressReactive Markets, The Workstation, Rivers Lodge, West Common, Harpenden, Hertfordshire, England, AL5 2JD
    Private Limited Company in Companies House, England
    CIF 1
child relation
Offspring entities and appointments
Active 1
  • icon of addressReactive Markets The Workstation, Rivers Lodge, West Common, Harpenden, Hertfordshire, England
    Active Corporate (4 parents)
    Person with significant control
    icon of calendar 2025-03-11 ~ now
    CIF 1 - Right to appoint or remove directors → OE
    CIF 1 - Ownership of voting rights - 75% or more → OE
    CIF 1 - Ownership of shares – 75% or more → OE

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Contains public sector information retrieved at 12 November 2025 and licensed under the Open Government Licence v3.0.