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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 5
  • 1
    Smith, Vincent Robert
    Born in May 1958
    Individual (20 offsprings)
    Officer
    icon of calendar 2020-06-29 ~ now
    OF - Director → CIF 0
  • 2
    Church, Alexander Percy
    Born in September 1975
    Individual (13 offsprings)
    Officer
    icon of calendar 2020-06-29 ~ now
    OF - Director → CIF 0
  • 3
    Murphy, Denis Christopher
    Born in September 1981
    Individual (2 offsprings)
    Officer
    icon of calendar 2019-04-08 ~ now
    OF - Director → CIF 0
    Mr Denis Christopher Murphy
    Born in September 1981
    Individual (2 offsprings)
    Person with significant control
    icon of calendar 2019-04-08 ~ now
    PE - Ownership of shares – More than 50% but less than 75%CIF 0
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of voting rights - More than 50% but less than 75%CIF 0
  • 4
    Andrews, Ian David
    Born in July 1957
    Individual (13 offsprings)
    Officer
    icon of calendar 2024-09-23 ~ now
    OF - Director → CIF 0
  • 5
    J. LEON AND COMPANY LIMITED - 1989-02-10
    icon of address32, Hampstead High Street, London, United Kingdom
    Active Corporate (11 parents, 12 offsprings)
    Person with significant control
    icon of calendar 2022-10-07 ~ now
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
Ceased 1
  • Phillips, Greg Antony
    Director born in April 1979
    Individual (5 offsprings)
    Officer
    icon of calendar 2020-06-29 ~ 2022-09-26
    OF - Director → CIF 0
parent relation
Company in focus

BRAND NUDGE LIMITED

Previous name
ANALYTIC VENTURES LIMITED - 2020-09-10
Standard Industrial Classification
62012 - Business And Domestic Software Development
Brief company account
Property, Plant & Equipment
36,892 GBP2024-04-30
19,513 GBP2023-04-30
Debtors
345,927 GBP2024-04-30
243,226 GBP2023-04-30
Cash at bank and in hand
338,446 GBP2024-04-30
182,619 GBP2023-04-30
Current Assets
684,373 GBP2024-04-30
425,845 GBP2023-04-30
Net Current Assets/Liabilities
-71,447 GBP2024-04-30
90,656 GBP2023-04-30
Net Assets/Liabilities
-34,555 GBP2024-04-30
110,169 GBP2023-04-30
Equity
Called up share capital
15 GBP2024-04-30
14 GBP2023-04-30
Share premium
2,498,626 GBP2024-04-30
2,440,901 GBP2023-04-30
Retained earnings (accumulated losses)
-3,333,196 GBP2024-04-30
-2,330,746 GBP2023-04-30
Equity
-34,555 GBP2024-04-30
110,169 GBP2023-04-30
Average Number of Employees
242023-05-01 ~ 2024-04-30
32022-05-01 ~ 2023-04-30
Property, Plant & Equipment - Gross Cost
Land and buildings
52,200 GBP2024-04-30
26,710 GBP2023-04-30
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Land and buildings
15,308 GBP2024-04-30
7,197 GBP2023-04-30
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Land and buildings
8,111 GBP2023-05-01 ~ 2024-04-30
Property, Plant & Equipment
Land and buildings
36,892 GBP2024-04-30
19,513 GBP2023-04-30
Trade Debtors/Trade Receivables
272,304 GBP2024-04-30
206,075 GBP2023-04-30
Other Debtors
73,623 GBP2024-04-30
37,151 GBP2023-04-30
Trade Creditors/Trade Payables
Amounts falling due within one year
141,159 GBP2024-04-30
23,250 GBP2023-04-30
Taxation/Social Security Payable
Amounts falling due within one year
102,963 GBP2024-04-30
35,090 GBP2023-04-30
Other Creditors
Amounts falling due within one year
511,698 GBP2024-04-30
276,849 GBP2023-04-30

  • BRAND NUDGE LIMITED
    Info
    ANALYTIC VENTURES LIMITED - 2020-09-10
    Registered number 11931671
    icon of addressQuadrant House, 20 Broad Street Mall, Reading RG1 7QE
    PRIVATE LIMITED COMPANY incorporated on 2019-04-08 (6 years 8 months). The company status is Active.
    The last date of confirmation statement was made at 2025-01-09
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.

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Contains public sector information retrieved at 12 November 2025 and licensed under the Open Government Licence v3.0.