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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 1
  • Shemarin, Anton, Mr.
    Born in May 1996
    Individual (2 offsprings)
    Officer
    icon of calendar 2021-02-17 ~ now
    OF - Director → CIF 0
    Mr. Anton Shemarin
    Born in May 1996
    Individual (2 offsprings)
    Person with significant control
    icon of calendar 2022-03-16 ~ now
    PE - Ownership of shares – 75% or moreCIF 0
    PE - Ownership of voting rights - 75% or moreCIF 0
    PE - Right to appoint or remove directorsCIF 0
Ceased 2
  • 1
    Prokopenko, Artem
    Entrepreneur born in January 1997
    Individual (2 offsprings)
    Officer
    icon of calendar 2019-11-29 ~ 2022-03-16
    OF - Director → CIF 0
    Mr. Artem Prokopenko
    Born in January 1997
    Individual (2 offsprings)
    Person with significant control
    icon of calendar 2019-11-29 ~ 2022-03-16
    PE - Ownership of voting rights - 75% or moreCIF 0
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of shares – 75% or moreCIF 0
  • 2
    Shemarin, Anton
    Entrepreneur born in May 1996
    Individual (2 offsprings)
    Officer
    icon of calendar 2020-03-03 ~ 2020-10-05
    OF - Director → CIF 0
    Mr. Anton Shemarin
    Born in May 1996
    Individual (2 offsprings)
    Person with significant control
    icon of calendar 2020-03-03 ~ 2020-10-05
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
parent relation
Company in focus

PERSONA FINANCE LTD

Previous name
AP GROUP HOLDINGS LIMITED - 2020-01-27
Standard Industrial Classification
69109 - Activities Of Patent And Copyright Agents; Other Legal Activities N.e.c.
69202 - Bookkeeping Activities
69203 - Tax Consultancy
69201 - Accounting And Auditing Activities
Brief company account
Fixed Assets
10,000 GBP2024-11-30
10,000 GBP2023-11-30
Current Assets
542 GBP2024-11-30
13,000 GBP2023-11-30
Creditors
Amounts falling due within one year
-34,783 GBP2024-11-30
-52,523 GBP2023-11-30
Net Current Assets/Liabilities
-34,241 GBP2024-11-30
-39,523 GBP2023-11-30
Total Assets Less Current Liabilities
-24,241 GBP2024-11-30
-29,523 GBP2023-11-30
Net Assets/Liabilities
-24,241 GBP2024-11-30
-29,523 GBP2023-11-30
Equity
-24,241 GBP2024-11-30
-29,523 GBP2023-11-30
Average Number of Employees
52023-12-01 ~ 2024-11-30
52022-12-01 ~ 2023-11-30

Related profiles found in government register
  • PERSONA FINANCE LTD
    Info
    AP GROUP HOLDINGS LIMITED - 2020-01-27
    Registered number 12341055
    icon of address63/66 Hatton Garden, London EC1N 8LE
    PRIVATE LIMITED COMPANY incorporated on 2019-11-29 (6 years 2 months). The company status is Active.
    The last date of confirmation statement was made at 2025-05-22
    CIF 0
  • PERSONA FINANCE LTD
    S
    Registered number 12341055
    icon of address63-66, Hatton Garden, London, England, EC1N 8LE
    CIF 1 CIF 2 CIF 3
child relation
Offspring entities and appointments
Active 21
  • 1
    icon of address42 Kestrel Road, Corby, England
    Active Corporate (2 parents)
    Officer
    icon of calendar 2024-04-10 ~ now
    CIF 2 - Secretary → ME
  • 2
    icon of address42 Kestrel Road, Corby, England
    Active Corporate (2 parents)
    Officer
    icon of calendar 2024-04-10 ~ now
    CIF 3 - Secretary → ME
  • 3
    icon of address42 Kestrel Road, Corby, England
    Active Corporate (2 parents)
    Officer
    icon of calendar 2024-04-10 ~ now
    CIF 15 - Secretary → ME
  • 4
    icon of address42 Kestrel Road, Corby, England
    Active Corporate (2 parents)
    Officer
    icon of calendar 2024-04-10 ~ now
    CIF 5 - Secretary → ME
  • 5
    icon of address42 Kestrel Road, Corby, England
    Active Corporate (2 parents)
    Officer
    icon of calendar 2024-04-10 ~ now
    CIF 12 - Secretary → ME
  • 6
    icon of address42 Kestrel Road, Corby, England
    Active Corporate (2 parents)
    Officer
    icon of calendar 2024-04-10 ~ now
    CIF 18 - Secretary → ME
  • 7
    icon of address42 Kestrel Road, Corby, England
    Active Corporate (2 parents)
    Officer
    icon of calendar 2024-04-10 ~ now
    CIF 4 - Secretary → ME
  • 8
    icon of address42 Kestrel Road, Corby, England
    Active Corporate (2 parents)
    Officer
    icon of calendar 2024-04-10 ~ now
    CIF 1 - Secretary → ME
  • 9
    icon of address42 Kestrel Road, Corby, England
    Active Corporate (2 parents)
    Officer
    icon of calendar 2024-04-10 ~ now
    CIF 9 - Secretary → ME
  • 10
    icon of address42 Kestrel Road, Corby, England
    Active Corporate (2 parents)
    Officer
    icon of calendar 2024-04-10 ~ now
    CIF 16 - Secretary → ME
  • 11
    icon of address42 Kestrel Road, Corby, England
    Active Corporate (2 parents)
    Officer
    icon of calendar 2024-04-10 ~ now
    CIF 13 - Secretary → ME
  • 12
    icon of address4385, 12532431: Companies House Default Address, Cardiff
    Dissolved Corporate (2 parents)
    Person with significant control
    icon of calendar 2020-03-24 ~ dissolved
    CIF 22 - Right to appoint or remove directorsOE
    CIF 22 - Ownership of shares – More than 25% but not more than 50%OE
    CIF 22 - Ownership of voting rights - More than 25% but not more than 50%OE
  • 13
    icon of address42 Kestrel Road, Corby, England
    Active Corporate (2 parents)
    Officer
    icon of calendar 2024-04-10 ~ now
    CIF 10 - Secretary → ME
  • 14
    icon of address42 Kestrel Road, Corby, England
    Active Corporate (2 parents)
    Officer
    icon of calendar 2024-04-10 ~ now
    CIF 21 - Secretary → ME
  • 15
    icon of address42 Kestrel Road, Corby, England
    Active Corporate (2 parents)
    Officer
    icon of calendar 2024-04-10 ~ now
    CIF 17 - Secretary → ME
  • 16
    icon of address42 Kestrel Road, Corby, England
    Active Corporate (2 parents)
    Officer
    icon of calendar 2024-04-10 ~ now
    CIF 14 - Secretary → ME
  • 17
    icon of address42 Kestrel Road, Corby, England
    Active Corporate (2 parents)
    Officer
    icon of calendar 2024-04-10 ~ now
    CIF 11 - Secretary → ME
  • 18
    icon of address42 Kestrel Road, Corby, England
    Active Corporate (2 parents)
    Officer
    icon of calendar 2024-04-10 ~ now
    CIF 8 - Secretary → ME
  • 19
    icon of address42 Kestrel Road, Corby, England
    Active Corporate (2 parents)
    Officer
    icon of calendar 2024-04-10 ~ now
    CIF 7 - Secretary → ME
  • 20
    icon of address42 Kestrel Road, Corby, England
    Active Corporate (2 parents)
    Officer
    icon of calendar 2024-04-10 ~ now
    CIF 6 - Secretary → ME
  • 21
    icon of address42 Kestrel Road, Corby, England
    Active Corporate (2 parents)
    Officer
    icon of calendar 2024-04-10 ~ now
    CIF 20 - Secretary → ME
Ceased 1
  • icon of addressLondon (wc2) Office, 7 Bell Yard, London, United Kingdom
    Active Corporate (3 parents)
    Net Assets/Liabilities (Company account)
    148,785 GBP2025-08-31
    Officer
    icon of calendar 2024-02-28 ~ 2024-04-25
    CIF 19 - Secretary → ME

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Contains public sector information retrieved at 12 November 2025 and licensed under the Open Government Licence v3.0.