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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 4
  • 1
    Spencer, Vance
    Director born in March 1991
    Individual (1 offspring)
    Officer
    icon of calendar 2024-01-25 ~ now
    OF - Director → CIF 0
  • 2
    Tyrer, Christopher John Ridsdale
    Non-Executive Director born in May 1979
    Individual (3 offsprings)
    Officer
    icon of calendar 2023-09-01 ~ now
    OF - Director → CIF 0
  • 3
    Larkin, Aidan Joseph
    Company Director born in January 1983
    Individual (4 offsprings)
    Officer
    icon of calendar 2020-04-20 ~ now
    OF - Director → CIF 0
    Mr Aidan Joseph Larkin
    Born in January 1983
    Individual (4 offsprings)
    Person with significant control
    icon of calendar 2020-04-20 ~ now
    PE - Right to appoint or remove directors → CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50% → CIF 0
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
  • 4
    Elliott, Hugo David Lewis
    Chief Financial Officer born in February 1973
    Individual (7 offsprings)
    Officer
    icon of calendar 2021-04-02 ~ now
    OF - Director → CIF 0
Ceased 1
  • Mr Hugo David Lewis Elliott
    Born in February 1973
    Individual (7 offsprings)
    Person with significant control
    icon of calendar 2021-10-25 ~ 2022-11-30
    PE - Ownership of voting rights - More than 25% but not more than 50% → CIF 0
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
parent relation
Company in focus

ASSET REALITY LTD

Standard Industrial Classification
70229 - Management Consultancy Activities Other Than Financial Management
Brief company account
Intangible Assets
1,174,128 GBP2024-12-31
911,002 GBP2023-12-31
Property, Plant & Equipment
60,594 GBP2024-12-31
7,862 GBP2023-12-31
Fixed Assets - Investments
258,058 GBP2024-12-31
Fixed Assets
1,492,780 GBP2024-12-31
918,864 GBP2023-12-31
Debtors
3,118,682 GBP2024-12-31
917,668 GBP2023-12-31
Cash at bank and in hand
4,936,190 GBP2024-12-31
583,826 GBP2023-12-31
Current Assets
8,054,872 GBP2024-12-31
1,501,494 GBP2023-12-31
Creditors
-353,876 GBP2024-12-31
-246,724 GBP2023-12-31
Net Current Assets/Liabilities
7,700,996 GBP2024-12-31
1,254,770 GBP2023-12-31
Total Assets Less Current Liabilities
9,193,776 GBP2024-12-31
2,173,634 GBP2023-12-31
Creditors
Non-current
-86,238 GBP2023-12-31
Net Assets/Liabilities
9,193,776 GBP2024-12-31
2,087,396 GBP2023-12-31
Equity
Called up share capital
313 GBP2024-12-31
172 GBP2023-12-31
Share premium
15,159,290 GBP2024-12-31
4,934,634 GBP2023-12-31
Retained earnings (accumulated losses)
-5,965,827 GBP2024-12-31
-2,847,410 GBP2023-12-31
Average Number of Employees
302024-01-01 ~ 2024-12-31
102023-01-01 ~ 2023-12-31
Intangible Assets - Gross Cost
Other
1,731,631 GBP2024-12-31
1,110,104 GBP2023-12-31
Intangible Assets
Other
1,174,128 GBP2024-12-31
911,002 GBP2023-12-31
Property, Plant & Equipment - Gross Cost
Furniture and fittings
2,454 GBP2024-12-31
932 GBP2023-12-31
Computers
85,209 GBP2024-12-31
16,843 GBP2023-12-31
Property, Plant & Equipment - Gross Cost
87,663 GBP2024-12-31
17,775 GBP2023-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Furniture and fittings
972 GBP2024-12-31
420 GBP2023-12-31
Computers
26,097 GBP2024-12-31
9,493 GBP2023-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
27,069 GBP2024-12-31
9,913 GBP2023-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Furniture and fittings
552 GBP2024-01-01 ~ 2024-12-31
Computers
16,604 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
17,156 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment
Furniture and fittings
1,482 GBP2024-12-31
512 GBP2023-12-31
Computers
59,112 GBP2024-12-31
7,350 GBP2023-12-31
Trade Debtors/Trade Receivables
Current
20,452 GBP2024-12-31
14,112 GBP2023-12-31
Prepayments/Accrued Income
Current
123,565 GBP2024-12-31
80,283 GBP2023-12-31
Other Debtors
Current
21,772 GBP2024-12-31
Amount of value-added tax that is recoverable
Current
42,730 GBP2024-12-31
28,398 GBP2023-12-31
Amounts owed by directors
Current
9,450 GBP2024-12-31
162 GBP2023-12-31
Debtors
Current
217,969 GBP2024-12-31
122,955 GBP2023-12-31
Trade Creditors/Trade Payables
Current
145,137 GBP2024-12-31
235,937 GBP2023-12-31
Bank Borrowings/Overdrafts
Current
1,510 GBP2024-12-31
1,107 GBP2023-12-31
Other Taxation & Social Security Payable
Current
100,095 GBP2024-12-31
9,074 GBP2023-12-31
Accrued Liabilities/Deferred Income
Current
107,134 GBP2024-12-31
Amounts owed to directors
Current
312 GBP2023-12-31
Creditors
Current
353,876 GBP2024-12-31
246,724 GBP2023-12-31
Other Creditors
Non-current
86,238 GBP2023-12-31
Related profiles found in government register
  • ASSET REALITY LTD
    Info
    Registered number 12563684
    icon of address90a High Street, Berkhamsted, Hertfordshire HP4 2BL
    Private Limited Company incorporated on 2020-04-20 (5 years 6 months). The company status is Active.
    The last date of confirmation statement was made at 2025-04-19
    CIF 0
  • ASSET REALITY LTD
    S
    Registered number missing
    icon of address90a, High Street, Berkhamsted, Hertfordshire, United Kingdom, HP4 2BL
    Ltd
    CIF 1
child relation
Offspring entities and appointments
Active 1
  • icon of address90a High Street, Berkhamsted, Hertfordshire, United Kingdom
    Dissolved Corporate (5 parents)
    Equity (Company account)
    -495 GBP2024-03-31
    Person with significant control
    icon of calendar 2024-05-14 ~ dissolved
    CIF 1 - Ownership of voting rights - 75% or more → OE
    CIF 1 - Right to appoint or remove directors → OE
    CIF 1 - Ownership of shares – 75% or more → OE

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Contains public sector information retrieved at 26 August 2025 and licensed under the Open Government Licence v3.0.