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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers 4
  • 1
    Holcroft, Oliver James
    Born in January 1985
    Individual (2 offsprings)
    Officer
    2021-03-15 ~ now
    OF - Director → CIF 0
    Mr Oliver James Holcroft
    Born in January 1985
    Individual (2 offsprings)
    Person with significant control
    2021-03-15 ~ now
    PE - Ownership of voting rights - More than 50% but less than 75%CIF 0
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of shares – More than 50% but less than 75%CIF 0
  • 2
    Hamnett, Richard Thomas
    Born in March 1983
    Individual (7 offsprings)
    Officer
    2022-01-12 ~ now
    OF - Director → CIF 0
  • 3
    Goldstone, Simon
    Born in December 1973
    Individual (54 offsprings)
    Officer
    2020-07-15 ~ now
    OF - Director → CIF 0
    Mr Simon Goldstone
    Born in December 1973
    Individual (54 offsprings)
    Person with significant control
    2020-07-15 ~ now
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
  • 4
    Goldstone, Lisa Jane
    Director born in March 1975
    Individual (7 offsprings)
    Officer
    2020-07-15 ~ 2021-05-30
    OF - Director → CIF 0
    Mrs Lisa Jane Goldstone
    Born in March 1975
    Individual (7 offsprings)
    Person with significant control
    2020-07-15 ~ 2021-05-31
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50%CIF 0
parent relation
Company in focus

SMARTERDEMO LIMITED

Period: 2020-07-15 ~ now
Company number: 12745996
Registered name
SMARTERDEMO LIMITED - now
Standard Industrial Classification
58290 - Other Software Publishing
Brief company account
Intangible Assets
1,500 GBP2025-07-31
3,000 GBP2024-07-31
Debtors
Current
5,237 GBP2025-07-31
208 GBP2024-07-31
Cash at bank and in hand
22,359 GBP2025-07-31
33,322 GBP2024-07-31
Net Assets/Liabilities
-56,833 GBP2025-07-31
-26,861 GBP2024-07-31
Equity
Called up share capital
2 GBP2025-07-31
2 GBP2024-07-31
Share premium
300,005 GBP2025-07-31
300,005 GBP2024-07-31
Retained earnings (accumulated losses)
-356,840 GBP2025-07-31
-326,868 GBP2024-07-31
Equity
-56,833 GBP2025-07-31
-26,861 GBP2024-07-31
Average Number of Employees
32024-08-01 ~ 2025-07-31
32023-08-01 ~ 2024-07-31
Intangible Assets - Gross Cost
Other
7,500 GBP2025-07-31
7,500 GBP2024-07-31
Intangible Assets - Gross Cost
7,500 GBP2025-07-31
7,500 GBP2024-07-31
Intangible Assets - Accumulated Amortisation & Impairment
6,000 GBP2025-07-31
4,500 GBP2024-07-31
Intangible Assets - Increase From Amortisation Charge for Year
1,500 GBP2024-08-01 ~ 2025-07-31
Intangible Assets
Other
1,500 GBP2025-07-31
3,000 GBP2024-07-31
Trade Debtors/Trade Receivables
Current
2,400 GBP2025-07-31
0 GBP2024-07-31
Other Debtors
Current
2,837 GBP2025-07-31
208 GBP2024-07-31
Trade Creditors/Trade Payables
Current
1,373 GBP2025-07-31
0 GBP2024-07-31
Other Creditors
Current
84,158 GBP2025-07-31
52,054 GBP2024-07-31
Number of Shares Issued (Fully Paid)
Class 1 ordinary share
1,164,810 shares2025-07-31
Par Value of Share
Class 1 ordinary share
0.000002 GBP2024-08-01 ~ 2025-07-31
Nominal value of allotted share capital
Class 1 ordinary share
2 GBP2024-08-01 ~ 2025-07-31
2 GBP2023-08-01 ~ 2024-07-31

  • SMARTERDEMO LIMITED
    Info
    Registered number 12745996
    2 Leman Street, London E1W 9US
    PRIVATE LIMITED COMPANY incorporated on 2020-07-15 (5 years 10 months). The status of the company number is Active.
    The last date of confirmation statement was made at 2025-06-02
    CIF 0
child relation
Offspring entities and appointments 0
  • Not found in our database.

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Contains public sector information retrieved at 22 April 2026 and licensed under the Open Government Licence v3.0.