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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 3
  • 1
    Albert, Sam
    Chief Operating Officer born in October 1974
    Individual (1 offspring)
    Officer
    icon of calendar 2021-01-07 ~ now
    OF - Director → CIF 0
  • 2
    Balarezo, Jose Daniel
    Cfo born in January 1977
    Individual (1 offspring)
    Officer
    icon of calendar 2021-12-08 ~ now
    OF - Director → CIF 0
  • 3
    icon of address125, London Wall, London, England
    Active Corporate (2 parents, 1 offspring)
    Equity (Company account)
    95,561,715 GBP2021-06-30
    Person with significant control
    icon of calendar 2020-10-02 ~ now
    PE - Has significant influence or controlCIF 0
Ceased 2
  • 1
    Merenkova, Inna
    Managing Director born in July 1972
    Individual (1 offspring)
    Officer
    icon of calendar 2021-08-24 ~ 2022-03-07
    OF - Director → CIF 0
  • 2
    Huisse, Elvire
    Company Director born in March 1974
    Individual
    Officer
    icon of calendar 2020-10-02 ~ 2021-09-30
    OF - Director → CIF 0
parent relation
Company in focus

BEHAVIORALLY UK, LTD

Previous names
PERCEPTION RESEARCH BEHAVIOR UK LTD - 2021-01-08
HEURISTICALLY LTD - 2021-02-18
BEHAVIOURALLY UK, LTD - 2021-02-19
Standard Industrial Classification
73200 - Market Research And Public Opinion Polling
Brief company account
Par Value of Share
Class 1 ordinary share
12023-01-01 ~ 2023-12-31
Property, Plant & Equipment
5,328 GBP2022-12-31
Debtors
280,283 GBP2023-12-31
264,806 GBP2022-12-31
Cash at bank and in hand
90,624 GBP2023-12-31
34,252 GBP2022-12-31
Current Assets
370,907 GBP2023-12-31
299,058 GBP2022-12-31
Creditors
Current
253,747 GBP2023-12-31
515,911 GBP2022-12-31
Net Current Assets/Liabilities
117,160 GBP2023-12-31
-216,853 GBP2022-12-31
Total Assets Less Current Liabilities
117,160 GBP2023-12-31
-211,525 GBP2022-12-31
Equity
Called up share capital
1 GBP2023-12-31
1 GBP2022-12-31
Retained earnings (accumulated losses)
117,159 GBP2023-12-31
-211,526 GBP2022-12-31
Equity
117,160 GBP2023-12-31
-211,525 GBP2022-12-31
Average Number of Employees
152023-01-01 ~ 2023-12-31
102021-11-01 ~ 2022-12-31
Property, Plant & Equipment - Gross Cost
Plant and equipment
6,505 GBP2022-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Plant and equipment
6,505 GBP2023-12-31
1,177 GBP2022-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Plant and equipment
5,328 GBP2023-01-01 ~ 2023-12-31
Property, Plant & Equipment
Plant and equipment
5,328 GBP2022-12-31
Other Debtors
Current, Amounts falling due within one year
280,283 GBP2023-12-31
264,806 GBP2022-12-31
Amounts owed to group undertakings
Current
171,264 GBP2023-12-31
469,298 GBP2022-12-31
Other Taxation & Social Security Payable
Current
34,273 GBP2023-12-31
Other Creditors
Current
48,210 GBP2023-12-31
46,613 GBP2022-12-31
Future Minimum Lease Payments Under Non-cancellable Operating Leases
Amounts falling due within one year
142,800 GBP2023-12-31
Number of Shares Issued (Fully Paid)
Class 1 ordinary share
1 shares2023-12-31

  • BEHAVIORALLY UK, LTD
    Info
    PERCEPTION RESEARCH BEHAVIOR UK LTD - 2021-01-08
    HEURISTICALLY LTD - 2021-01-08
    BEHAVIOURALLY UK, LTD - 2021-01-08
    Registered number 12922823
    icon of address4th Floor 95 Gresham Street, London EC2V 7AB
    Private Limited Company incorporated on 2020-10-02 (5 years 1 month). The company status is Active.
    The last date of confirmation statement was made at 2025-02-01
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.

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Contains public sector information retrieved at 26 August 2025 and licensed under the Open Government Licence v3.0.