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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers who have significant controls over the individuals in focus are always inapplicable. The offspring entities and appointments are those entities that the individuals in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Inapplicable
parent relation
Individuals in focus

Self, Peter Rowland

    Related profiles found in government register
  • Self, Peter Rowland
    British born in February 1964

    Resident in United Kingdom

    Registered addresses and corresponding companies
    • Corsham Road, Lacock, Chippenham, Wiltshire, SN15 2LZ

      IIF 1
    • White Hall Farm, Reybridge, Lacock, Chippenham, Wiltshire, SN15 2JY

      IIF 2 IIF 3 IIF 4
    • Whitehall Farm, Lacock, Chippenham, Wilts, SN15 2JY, United Kingdom

      IIF 5
    • Whitehall Farm, Reybridge, Lacock, Chippenham, Wiltshire, SN15 2JY, United Kingdom

      IIF 6
  • Self, Peter Rowland
    British director born in February 1964

    Resident in United Kingdom

    Registered addresses and corresponding companies
    • White Hall Farm, Reybridge, Lacock, Chippenham, Wiltshire, SN15 2JY

      IIF 7 IIF 8 IIF 9
    • Whitehall Farm, Reybridge, Lacock, Chippenham, Wiltshire, SN15 2JY, United Kingdom

      IIF 11
    • Whitehall Garden Centre, Corsham Road, Lacock, Chippenham, Wiltshire, SN15 2LZ, United Kingdom

      IIF 12
  • Self, Peter Rowland
    British farmer/developer born in February 1964

    Resident in United Kingdom

    Registered addresses and corresponding companies
    • White Hall Farm, Reybridge, Lacock, Chippenham, Wiltshire, SN15 2JY

      IIF 13
  • Self, Peter Rowland
    British managing director born in February 1964

    Resident in United Kingdom

    Registered addresses and corresponding companies
    • 4, Marcher Court, Sealand Road, Sealand, Chester, Cheshire, CH1 6BS, England

      IIF 14
    • Whitehall Farm, Reybridge, Lacock, Chippenham, Wiltshire, SN15 2JY, United Kingdom

      IIF 15
  • Mr Peter Rowland Self
    British born in February 1964

    Resident in United Kingdom

    Registered addresses and corresponding companies
    • Whitehall Farm, Lacock, Chippenham, Wilts, SN15 2JY, United Kingdom

      IIF 16
    • Whitehall Farm, Reybridge, Lacock, Chippenham, Wiltshire, SN15 2JY, United Kingdom

      IIF 17
  • Self, Peter Rowland
    British born in February 1964

    Resident in England

    Registered addresses and corresponding companies
    • Whitehall Farm, Lacock, Chippenham, Wiltshire, SN15 2JY, England

      IIF 18
  • Mr Peter Rowland Self
    British born in February 1964

    Resident in England

    Registered addresses and corresponding companies
child relation
Offspring entities and appointments
Active 12
  • 1
    WHITEHALL FARM LIMITED - 2017-09-13
    Corsham Road, Lacock, Chippenham, Wilts
    Active Corporate (3 parents)
    Equity (Company account)
    8,874 GBP2024-05-31
    Officer
    2003-12-02 ~ now
    IIF 2 - Director → ME
  • 2
    Whitehall Farm Reybridge, Lacock, Chippenham, Wiltshire, United Kingdom
    Dissolved Corporate (1 parent)
    Equity (Company account)
    100 GBP2018-10-31
    Officer
    2015-10-26 ~ dissolved
    IIF 15 - Director → ME
    Person with significant control
    2016-04-06 ~ dissolved
    IIF 20 - Ownership of shares – 75% or moreOE
    IIF 20 - Right to appoint or remove directorsOE
    IIF 20 - Ownership of voting rights - 75% or moreOE
  • 3
    Whitehall Farm Reybridge, Lacock, Chippenham, Wiltshire, United Kingdom
    Active Corporate (2 parents)
    Officer
    2024-08-09 ~ now
    IIF 6 - Director → ME
    Person with significant control
    2024-08-09 ~ now
    IIF 17 - Ownership of shares – More than 25% but not more than 50%OE
    IIF 17 - Ownership of voting rights - More than 25% but not more than 50%OE
  • 4
    C/o Saffery Llp St Catherine's Court, Berkeley Place, Clifton, Bristol, United Kingdom
    Active Corporate (2 parents)
    Equity (Company account)
    -24,082 GBP2024-03-31
    Officer
    2017-09-26 ~ now
    IIF 18 - Director → ME
    Person with significant control
    2017-09-26 ~ now
    IIF 19 - Ownership of voting rights - More than 25% but not more than 50%OE
    IIF 19 - Ownership of shares – More than 25% but not more than 50%OE
    IIF 19 - Right to appoint or remove directorsOE
  • 5
    WHITEHALL FOODHALLS LIMITED - 2005-05-10
    Corsham Road, Lacock, Chippenham, Wilts
    Dissolved Corporate (3 parents)
    Officer
    2003-12-02 ~ dissolved
    IIF 7 - Director → ME
  • 6
    Corsham Road, Lacock, Chippenham, Wilts
    Dissolved Corporate (3 parents)
    Officer
    2003-12-02 ~ dissolved
    IIF 9 - Director → ME
  • 7
    DM 60 LIMITED - 2010-03-31
    Corsham Road, Lacock, Chippenham, Wiltshire
    Active Corporate (2 parents, 1 offspring)
    Equity (Company account)
    7,710,232 GBP2023-05-31
    Officer
    2010-03-26 ~ now
    IIF 1 - Director → ME
    Person with significant control
    2016-04-06 ~ now
    IIF 21 - Ownership of voting rights - More than 50% but less than 75%OE
    IIF 21 - Ownership of shares – More than 50% but less than 75%OE
    IIF 21 - Right to appoint or remove directorsOE
  • 8
    Corsham Road, Lacock, Chippenham, Wilts
    Dissolved Corporate (3 parents)
    Officer
    2003-12-02 ~ dissolved
    IIF 8 - Director → ME
  • 9
    WHITEHALL GARDEN CENTRE (LACOCK) LIMITED - 2013-11-08
    Corsham Road, Lacock, Chippenham, Wilts
    Active Corporate (3 parents)
    Equity (Company account)
    135,124 GBP2023-05-31
    Officer
    2003-12-02 ~ now
    IIF 4 - Director → ME
  • 10
    WHITEHALL GARDEN CENTRE LIMITED - 2004-01-08
    Corsham Road, Lacock, Chippenham, Wiltshire
    Active Corporate (3 parents, 3 offsprings)
    Net Assets/Liabilities (Company account)
    8,451,130 GBP2024-05-31
    Officer
    1997-06-01 ~ now
    IIF 3 - Director → ME
  • 11
    Corsham Road, Lacock, Chippenham, Wilts
    Dissolved Corporate (3 parents)
    Officer
    2003-12-02 ~ dissolved
    IIF 10 - Director → ME
  • 12
    Whitehall Farm, Lacock, Chippenham, Wilts, United Kingdom
    Active Corporate (1 parent)
    Officer
    2025-11-24 ~ now
    IIF 5 - Director → ME
    Person with significant control
    2025-11-24 ~ now
    IIF 16 - Ownership of voting rights - 75% or moreOE
    IIF 16 - Right to appoint or remove directorsOE
    IIF 16 - Ownership of shares – 75% or moreOE
Ceased 4
  • 1
    Stonemead House, 95 London Road, Croydon, Surrey, England
    Active Corporate (6 parents)
    Equity (Company account)
    5 GBP2025-03-31
    Officer
    1993-11-02 ~ 1997-12-04
    IIF 13 - Director → ME
  • 2
    WHITEHALL GARDEN CENTRE (SOUTH) LTD - 2025-07-01
    Gosford Road, Ottery St. Mary, Devon, England
    Active Corporate (3 parents)
    Officer
    2024-06-01 ~ 2025-06-25
    IIF 12 - Director → ME
  • 3
    INTERNATIONAL GARDEN CENTRE (BRITISH GROUP) LIMITED - 1987-08-04
    4, Marcher Court, Sealand Road, Sealand, Chester, Cheshire, England
    Active Corporate (14 parents)
    Equity (Company account)
    359,460 GBP2024-09-30
    Officer
    2015-03-01 ~ 2017-12-01
    IIF 14 - Director → ME
  • 4
    WHITEHALL GARDEN CENTRE (WILTS) LTD - 2025-09-08
    Whitehall Garden Centre Corsham Road, Lacock, Chippenham, Wiltshire, United Kingdom
    Active Corporate (3 parents)
    Officer
    2024-11-28 ~ 2025-08-21
    IIF 11 - Director → ME

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Contains public sector information retrieved at 9 February 2026 and licensed under the Open Government Licence v3.0.