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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers who have significant controls over the individuals in focus are always inapplicable. The offspring entities and appointments are those entities that the individuals in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Inapplicable
parent relation
Individuals in focus

Mr William George Harry Longton

    Related profiles found in government register
  • Mr William George Harry Longton
    English born in August 1979

    Resident in United Kingdom

    Registered addresses and corresponding companies
    • icon of address 128, City Road, London, EC1V 2NX, United Kingdom

      IIF 1
  • Longton, William George Harry
    English born in August 1979

    Resident in United Kingdom

    Registered addresses and corresponding companies
    • icon of address 128, City Road, London, EC1V 2NX, United Kingdom

      IIF 2 IIF 3
    • icon of address 7th Floor, One Stratford Place, Westfield Stratford City, Montfichet Road, London, E20 1EJ, United Kingdom

      IIF 4 IIF 5 IIF 6
    • icon of address Unit 6 Fleetsbridge Business Centre, Upton Road, Poole, Dorset, BH17 7AF, England

      IIF 7
  • Longton, William George Harry
    English accountant born in August 1979

    Resident in United Kingdom

    Registered addresses and corresponding companies
    • icon of address 3rd Floor, One New Change, London, EC4M 9AF, United Kingdom

      IIF 8 IIF 9 IIF 10
    • icon of address 7th Floor, One Stratford Place, Westfield Stratford City, Montfichet Road, London, E20 1EJ, United Kingdom

      IIF 11 IIF 12
  • Longton, William George Harry
    English director born in August 1979

    Resident in United Kingdom

    Registered addresses and corresponding companies
    • icon of address 7th Floor, One Stratford Place, Westfield Stratford City, Montfichet Road, London, E20 1EJ, England

      IIF 13
  • Longton, William George Harry

    Registered addresses and corresponding companies
    • icon of address Bridge House, London Bridge, London, SE1 9QR

      IIF 14
  • Longton, William

    Registered addresses and corresponding companies
    • icon of address 128, City Road, London, EC1V 2NX, United Kingdom

      IIF 15 IIF 16
child relation
Offspring entities and appointments
Active 3
  • 1
    icon of address Springfield House, 23 Oatlands Drive, Weybridge, England
    Active Corporate (5 parents)
    Equity (Company account)
    6 GBP2024-07-31
    Officer
    icon of calendar 2020-09-18 ~ now
    IIF 7 - Director → ME
  • 2
    icon of address 128 City Road, London, United Kingdom
    Active Corporate (3 parents, 1 offspring)
    Officer
    icon of calendar 2025-05-19 ~ now
    IIF 2 - Director → ME
    icon of calendar 2025-05-19 ~ now
    IIF 16 - Secretary → ME
    Person with significant control
    icon of calendar 2025-05-19 ~ now
    IIF 1 - Ownership of shares – More than 25% but not more than 50%OE
    IIF 1 - Ownership of voting rights - More than 25% but not more than 50%OE
  • 3
    icon of address 128 City Road, London, United Kingdom
    Active Corporate (3 parents)
    Officer
    icon of calendar 2025-06-05 ~ now
    IIF 3 - Director → ME
    icon of calendar 2025-06-05 ~ now
    IIF 15 - Secretary → ME
Ceased 9
  • 1
    GVC ADMINISTRATION SERVICES LIMITED - 2020-11-16
    icon of address 7th Floor, One Stratford Place, Westfield Stratford City, Montfichet Road, London, United Kingdom
    Active Corporate (4 parents, 1 offspring)
    Officer
    icon of calendar 2017-02-15 ~ 2023-11-30
    IIF 4 - Director → ME
  • 2
    SPORTINGBET (PRODUCT SERVICES) LIMITED - 2022-04-14
    SPORTINGBET 4 LIMITED - 2007-01-26
    SPORTINGBET.COM 4 LIMITED - 2002-05-14
    FINLAW 221 LIMITED - 2000-06-28
    icon of address 7th Floor, One Stratford Place, Westfield Stratford City, Montfichet Road, London, United Kingdom
    Active Corporate (4 parents)
    Officer
    icon of calendar 2016-10-11 ~ 2023-08-09
    IIF 8 - Director → ME
  • 3
    GVC (IMPALA) LIMITED - 2021-11-26
    icon of address 7th Floor, One Stratford Place Westfield Stratford City, Montfichet Road, London, England
    Active Corporate (4 parents)
    Officer
    icon of calendar 2019-12-12 ~ 2023-11-30
    IIF 13 - Director → ME
  • 4
    SPORTINGBET.COM LIMITED - 2000-06-13
    NETBET BOOKMAKERS LIMITED - 1999-06-15
    icon of address C/o Pkf Littlejohn Advisory Limited 15, Westferry Circus, Canary Wharf, London
    Liquidation Corporate (4 parents)
    Officer
    icon of calendar 2016-10-11 ~ 2023-11-30
    IIF 5 - Director → ME
  • 5
    IPO GROOMING LIMITED - 2009-01-27
    icon of address C/o Pkf Littlejohn Advisory Limited 15 Westferry Circus, Canary Wharf, London
    Liquidation Corporate (4 parents)
    Officer
    icon of calendar 2017-02-14 ~ 2023-11-30
    IIF 6 - Director → ME
    icon of calendar 2011-11-16 ~ 2017-02-14
    IIF 14 - Secretary → ME
  • 6
    FINANCIAL SPREADS HOLDINGS LIMITED - 1999-02-12
    icon of address 7th Floor, One Stratford Place, Westfield Stratford City, Montfichet Road, London, United Kingdom
    Active Corporate (2 parents)
    Officer
    icon of calendar 2016-10-11 ~ 2023-11-30
    IIF 12 - Director → ME
  • 7
    SPORTINGBET FINANCE LIMITED - 2007-04-03
    icon of address 7th Floor, One Stratford Place, Westfield Stratford City, Montfichet Road, London, United Kingdom
    Active Corporate (4 parents)
    Officer
    icon of calendar 2016-10-11 ~ 2023-11-30
    IIF 10 - Director → ME
  • 8
    SPORTINGBET.COM 3 LIMITED - 2002-05-14
    FINLAW 220 LIMITED - 2000-06-27
    SPORTINGBET 3 LIMITED - 2004-04-28
    icon of address 7th Floor, One Stratford Place, Westfield Stratford City, Montfichet Road, London, United Kingdom
    Active Corporate (4 parents)
    Officer
    icon of calendar 2016-10-11 ~ 2023-11-30
    IIF 11 - Director → ME
  • 9
    SPORTINGBET PLC - 2014-10-08
    FINLAW ONE HUNDRED AND TWENTY-EIGHT LIMITED - 1998-08-04
    NETBET (UK) PLC - 1999-08-02
    SPORTINGBET.COM (UK) PLC - 2001-11-05
    icon of address 7th Floor, One Stratford Place, Westfield Stratford City, Montfichet Road, London, United Kingdom
    Active Corporate (4 parents, 1 offspring)
    Officer
    icon of calendar 2016-10-11 ~ 2023-11-30
    IIF 9 - Director → ME

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Contains public sector information retrieved at 12 November 2025 and licensed under the Open Government Licence v3.0.