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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 3
  • 1
    Rice, Anthony Jan
    Solicitor born in February 1974
    Individual (30 offsprings)
    Officer
    icon of calendar 2019-02-28 ~ dissolved
    OF - Director → CIF 0
  • 2
    Mclaughlin, John Anthony
    Solicitor born in August 1974
    Individual (30 offsprings)
    Officer
    icon of calendar 2019-02-28 ~ dissolved
    OF - Director → CIF 0
  • 3
    ? WHAT IF ! LIMITED - 1999-06-30
    icon of address30, Fenchurch Street, London, England
    Dissolved Corporate (4 parents, 4 offsprings)
    Person with significant control
    icon of calendar 2016-04-06 ~ dissolved
    PE - Ownership of shares – 75% or moreCIF 0
    PE - Ownership of voting rights - 75% or moreCIF 0
    PE - Right to appoint or remove directorsCIF 0
Ceased 21
  • 1
    Rudkin, Darren
    Manager born in October 1965
    Individual (2 offsprings)
    Officer
    icon of calendar 1997-10-01 ~ 2004-07-30
    OF - Director → CIF 0
  • 2
    Murrin, Kristina Jane
    Marketing Agent born in April 1968
    Individual (1 offspring)
    Officer
    icon of calendar 1999-12-07 ~ 2006-09-28
    OF - Director → CIF 0
  • 3
    Simpson, Derek Boyd
    Solicitor born in December 1961
    Individual (110 offsprings)
    Officer
    icon of calendar 2019-02-28 ~ 2020-10-05
    OF - Director → CIF 0
  • 4
    Salmons, Daniel Quentin
    Ceo born in July 1967
    Individual (2 offsprings)
    Officer
    icon of calendar 2012-02-07 ~ 2012-06-15
    OF - Director → CIF 0
  • 5
    Foster, Sarah Joanne
    Director born in June 1968
    Individual (1 offspring)
    Officer
    icon of calendar 2005-05-12 ~ 2006-01-01
    OF - Director → CIF 0
  • 6
    Real, Elizabeth Grace
    Director born in November 1974
    Individual
    Officer
    icon of calendar 2017-07-01 ~ 2018-05-31
    OF - Director → CIF 0
  • 7
    Kingdon, Alice
    Individual (3 offsprings)
    Officer
    icon of calendar 2000-01-13 ~ 2005-05-12
    OF - Secretary → CIF 0
    icon of calendar 2007-04-30 ~ 2018-05-04
    OF - Secretary → CIF 0
  • 8
    Kingdon, Matthew
    Consultant born in February 1963
    Individual (2 offsprings)
    Officer
    icon of calendar 1996-12-17 ~ 2005-05-12
    OF - Director → CIF 0
  • 9
    Pajwani, Salil
    Marketing born in July 1964
    Individual (4 offsprings)
    Officer
    icon of calendar 2003-01-01 ~ 2015-03-10
    OF - Director → CIF 0
  • 10
    Price, Robin Mark Dodgson
    Commercial Director born in April 1956
    Individual (10 offsprings)
    Officer
    icon of calendar 2009-12-15 ~ 2013-10-08
    OF - Director → CIF 0
  • 11
    Sheikh, Atif
    Sales And Marketing Director born in March 1977
    Individual
    Officer
    icon of calendar 2010-06-01 ~ 2014-11-14
    OF - Director → CIF 0
  • 12
    Burton, Daniel Kenneth
    Finance Director born in September 1973
    Individual (52 offsprings)
    Officer
    icon of calendar 2019-02-28 ~ 2020-10-06
    OF - Director → CIF 0
  • 13
    Parsons, Edward
    Accountant born in May 1967
    Individual
    Officer
    icon of calendar 2005-01-01 ~ 2006-10-13
    OF - Director → CIF 0
  • 14
    Borrows, Louise
    Human Resources Director born in March 1960
    Individual
    Officer
    icon of calendar 2010-06-01 ~ 2013-09-30
    OF - Director → CIF 0
  • 15
    Hoare, Julia Louise
    Accountant born in May 1961
    Individual (16 offsprings)
    Officer
    icon of calendar 2006-10-16 ~ 2018-05-31
    OF - Director → CIF 0
    Hoare, Julia Louise
    Accountant
    Individual (16 offsprings)
    Officer
    icon of calendar 2005-05-12 ~ 2012-01-09
    OF - Secretary → CIF 0
  • 16
    Whatley, Andrew
    Accountant born in March 1975
    Individual
    Officer
    icon of calendar 2015-12-21 ~ 2018-05-31
    OF - Director → CIF 0
  • 17
    Scoffield, Ian Michael
    Born in June 1969
    Individual
    Officer
    icon of calendar 2013-03-14 ~ 2014-03-02
    OF - Director → CIF 0
  • 18
    Allan, David
    Marketing Consultant born in November 1963
    Individual (15 offsprings)
    Officer
    icon of calendar 1996-12-17 ~ 2005-05-12
    OF - Director → CIF 0
    Allan, David
    Director born in November 1963
    Individual (15 offsprings)
    icon of calendar 2015-03-10 ~ 2019-02-28
    OF - Director → CIF 0
    Allan, David
    Individual (15 offsprings)
    Officer
    icon of calendar 1996-12-17 ~ 2000-01-13
    OF - Secretary → CIF 0
  • 19
    Rowe, Patrick Brian Francis
    Solicitor born in November 1964
    Individual (41 offsprings)
    Officer
    icon of calendar 2019-02-28 ~ 2020-10-05
    OF - Director → CIF 0
  • 20
    icon of address788-790 Finchley Road, London
    Dissolved Corporate (2 parents, 20 offsprings)
    Officer
    1996-12-17 ~ 1996-12-17
    PE - Nominee Director → CIF 0
  • 21
    SHENLEY SECRETARIES LIMITED - now
    icon of address788-790 Finchley Road, London
    Active Corporate (1 parent, 81 offsprings)
    Equity (Company account)
    100 GBP2024-12-31
    Officer
    1996-12-17 ~ 1996-12-17
    PE - Nominee Secretary → CIF 0
parent relation
Company in focus

?WHAT IF! LIMITED

Previous name
? WHAT IF ! (HOLDINGS) LIMITED - 1999-06-30
Standard Industrial Classification
82990 - Other Business Support Service Activities N.e.c.

Related profiles found in government register
  • ?WHAT IF! LIMITED
    Info
    ? WHAT IF ! (HOLDINGS) LIMITED - 1999-06-30
    Registered number 03293412
    icon of addressC/o Quantuma Advisory Limited High Holborn House, 52-54 High Holborn, London WC1V 6RL
    PRIVATE LIMITED COMPANY incorporated on 1996-12-17 and dissolved on 2024-04-25 (27 years 4 months). The company status is Dissolved.
    CIF 0
  • ?WHAT IF! LIMITED
    S
    Registered number 3293412
    icon of address5th Floor, 89 New Bond Street, London, England, W1S 1DA
    Private Company Limited By Shares in Companies House Uk, England
    CIF 1
  • ?WHAT IF! LIMITED
    S
    Registered number 3293412
    icon of address5th Floor, New Bond Street, London, England, W1S 1DA
    Private Company Limited By Shares in Companies House Uk, England
    CIF 2
child relation
Offspring entities and appointments
Active 2
  • 1
    WHAT IF (EXPLORATION) LIMITED - 1997-01-29
    icon of address5th Floor 89 New Bond Street, London
    Dissolved Corporate (4 parents)
    Person with significant control
    icon of calendar 2016-04-06 ~ dissolved
    CIF 1 - Ownership of voting rights - 75% or moreOE
    CIF 1 - Ownership of shares – 75% or moreOE
  • 2
    icon of address5th Floor 89 New Bond Street, London
    Dissolved Corporate (4 parents)
    Person with significant control
    icon of calendar 2016-04-06 ~ dissolved
    CIF 2 - Ownership of shares – 75% or moreOE
    CIF 2 - Ownership of voting rights - 75% or moreOE

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Contains public sector information retrieved at 12 November 2025 and licensed under the Open Government Licence v3.0.