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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers 24
  • 1
    Kingdon, Matthew
    Consultant born in February 1963
    Individual (8 offsprings)
    Officer
    1996-12-17 ~ 2005-05-12
    OF - Director → CIF 0
  • 2
    Parsons, Edward
    Accountant born in May 1967
    Individual (3 offsprings)
    Officer
    2005-01-01 ~ 2006-10-13
    OF - Director → CIF 0
  • 3
    Rice, Anthony Jan
    Solicitor born in February 1974
    Individual (69 offsprings)
    Officer
    2019-02-28 ~ now
    OF - Director → CIF 0
  • 4
    Hoare, Julia Louise
    Accountant born in May 1961
    Individual (77 offsprings)
    Officer
    2006-10-16 ~ 2018-05-31
    OF - Director → CIF 0
    Hoare, Julia Louise
    Accountant
    Individual (77 offsprings)
    Officer
    2005-05-12 ~ 2012-01-09
    OF - Secretary → CIF 0
  • 5
    Sheikh, Atif
    Sales And Marketing Director born in March 1977
    Individual (1 offspring)
    Officer
    2010-06-01 ~ 2014-11-14
    OF - Director → CIF 0
  • 6
    Allan, David
    Marketing Consultant born in November 1963
    Individual (24 offsprings)
    Officer
    1996-12-17 ~ 2005-05-12
    OF - Director → CIF 0
    Allan, David
    Director born in November 1963
    Individual (24 offsprings)
    2015-03-10 ~ 2019-02-28
    OF - Director → CIF 0
    Allan, David
    Individual (24 offsprings)
    Officer
    1996-12-17 ~ 2000-01-13
    OF - Secretary → CIF 0
  • 7
    Mclaughlin, John Anthony
    Solicitor born in August 1974
    Individual (58 offsprings)
    Officer
    2019-02-28 ~ now
    OF - Director → CIF 0
  • 8
    Pajwani, Salil
    Marketing born in July 1964
    Individual (7 offsprings)
    Officer
    2003-01-01 ~ 2015-03-10
    OF - Director → CIF 0
  • 9
    Burton, Daniel Kenneth
    Finance Director born in September 1973
    Individual (82 offsprings)
    Officer
    2019-02-28 ~ 2020-10-06
    OF - Director → CIF 0
  • 10
    Murrin, Kristina Jane
    Marketing Agent born in April 1968
    Individual (9 offsprings)
    Officer
    1999-12-07 ~ 2006-09-28
    OF - Director → CIF 0
  • 11
    Borrows, Louise
    Human Resources Director born in March 1960
    Individual (1 offspring)
    Officer
    2010-06-01 ~ 2013-09-30
    OF - Director → CIF 0
  • 12
    Foster, Sarah Joanne
    Director born in June 1968
    Individual (6 offsprings)
    Officer
    2005-05-12 ~ 2006-01-01
    OF - Director → CIF 0
  • 13
    Kingdon, Alice
    Individual (10 offsprings)
    Officer
    2000-01-13 ~ 2005-05-12
    OF - Secretary → CIF 0
    2007-04-30 ~ 2018-05-04
    OF - Secretary → CIF 0
  • 14
    Scoffield, Ian Michael
    Born in June 1969
    Individual (25 offsprings)
    Officer
    2013-03-14 ~ 2014-03-02
    OF - Director → CIF 0
  • 15
    Rudkin, Darren
    Manager born in October 1965
    Individual (5 offsprings)
    Officer
    1997-10-01 ~ 2004-07-30
    OF - Director → CIF 0
  • 16
    Rowe, Patrick Brian Francis
    Solicitor born in November 1964
    Individual (83 offsprings)
    Officer
    2019-02-28 ~ 2020-10-05
    OF - Director → CIF 0
  • 17
    Simpson, Derek Boyd
    Solicitor born in December 1961
    Individual (117 offsprings)
    Officer
    2019-02-28 ~ 2020-10-05
    OF - Director → CIF 0
  • 18
    Price, Robin Mark Dodgson
    Commercial Director born in April 1956
    Individual (36 offsprings)
    Officer
    2009-12-15 ~ 2013-10-08
    OF - Director → CIF 0
  • 19
    Salmons, Daniel Quentin
    Ceo born in July 1967
    Individual (5 offsprings)
    Officer
    2012-02-07 ~ 2012-06-15
    OF - Director → CIF 0
  • 20
    Whatley, Andrew
    Accountant born in March 1975
    Individual (1 offspring)
    Officer
    2015-12-21 ~ 2018-05-31
    OF - Director → CIF 0
  • 21
    Real, Elizabeth Grace
    Director born in November 1974
    Individual (1 offspring)
    Officer
    2017-07-01 ~ 2018-05-31
    OF - Director → CIF 0
  • 22
    ?WHAT IF! HOLDINGS LIMITED
    - now 03745474 03293412
    ? WHAT IF ! LIMITED - 1999-06-30
    30, Fenchurch Street, London, England
    Dissolved Corporate (18 parents, 4 offsprings)
    Person with significant control
    2016-04-06 ~ dissolved
    PE - Ownership of shares – 75% or moreCIF 0
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of voting rights - 75% or moreCIF 0
  • 23
    COMPANY DIRECTORS LIMITED
    01671925
    788-790 Finchley Road, London
    Dissolved Corporate (9 parents, 72047 offsprings)
    Officer
    1996-12-17 ~ 1996-12-17
    OF - Nominee Director → CIF 0
  • 24
    SHENLEY SECRETARIES LIMITED - now
    TEMPLE SECRETARIES LIMITED
    - 2018-11-08 02373000
    788-790 Finchley Road, London
    Active Corporate (9 parents, 76161 offsprings)
    Officer
    1996-12-17 ~ 1996-12-17
    OF - Nominee Secretary → CIF 0
parent relation
Company in focus

?WHAT IF! LIMITED

Period: 1999-06-30 ~ 2024-04-25
Company number: 03293412
Registered names
?WHAT IF! LIMITED - Dissolved 03745474
Standard Industrial Classification
82990 - Other Business Support Service Activities N.e.c.

Related profiles found in government register
  • ?WHAT IF! LIMITED
    Info
    ? WHAT IF ! (HOLDINGS) LIMITED - 1999-06-30
    Registered number 03293412
    C/o Quantuma Advisory Limited High Holborn House, 52-54 High Holborn, London WC1V 6RL
    PRIVATE LIMITED COMPANY incorporated on 1996-12-17 and dissolved on 2024-04-25 (27 years 4 months). The company status is Dissolved.
    CIF 0
  • ?WHAT IF! LIMITED
    S
    Registered number 3293412
    5th Floor, 89 New Bond Street, London, England, W1S 1DA
    Private Company Limited By Shares in Companies House Uk, England
    CIF 1
  • ?WHAT IF! LIMITED
    S
    Registered number 3293412
    5th Floor, New Bond Street, London, England, W1S 1DA
    Private Company Limited By Shares in Companies House Uk, England
    CIF 2
child relation
Offspring entities and appointments 2
  • 1
    ? WHAT IF ! INVENTORS LIMITED
    - now 02825514
    WHAT IF (EXPLORATION) LIMITED - 1997-01-29
    5th Floor 89 New Bond Street, London
    Dissolved Corporate (6 parents)
    Person with significant control
    2016-04-06 ~ dissolved
    CIF 1 - Ownership of shares – 75% or more OE
    CIF 1 - Ownership of voting rights - 75% or more OE
  • 2
    ? WHAT IF ! TRAINING LIMITED
    03184513
    5th Floor 89 New Bond Street, London
    Dissolved Corporate (6 parents)
    Person with significant control
    2016-04-06 ~ dissolved
    CIF 2 - Ownership of voting rights - 75% or more OE
    CIF 2 - Ownership of shares – 75% or more OE

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Contains public sector information retrieved at 9 February 2026 and licensed under the Open Government Licence v3.0.