logo
explain how to read the page

The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 4
  • 1
    Simpson, Derek Boyd
    Solicitor born in December 1961
    Individual (110 offsprings)
    Officer
    icon of calendar 2019-02-28 ~ dissolved
    OF - Director → CIF 0
  • 2
    Burton, Daniel Kenneth
    Finance Director born in September 1973
    Individual (52 offsprings)
    Officer
    icon of calendar 2019-02-28 ~ dissolved
    OF - Director → CIF 0
  • 3
    Mclaughlin, John Anthony
    Solicitor born in August 1974
    Individual (30 offsprings)
    Officer
    icon of calendar 2019-02-28 ~ dissolved
    OF - Director → CIF 0
  • 4
    ELFBAY LIMITED - 2003-05-19
    icon of address30, Fenchurch Street, London, United Kingdom
    Active Corporate (7 parents, 62 offsprings)
    Person with significant control
    icon of calendar 2019-02-28 ~ dissolved
    PE - Ownership of shares – 75% or more → CIF 0
    PE - Ownership of voting rights - 75% or more → CIF 0
    PE - Right to appoint or remove directors → CIF 0
Ceased 14
  • 1
    Rudkin, Darren
    Manager born in October 1965
    Individual (2 offsprings)
    Officer
    icon of calendar 1999-04-01 ~ 2004-07-30
    OF - Director → CIF 0
  • 2
    Murrin, Kristina Jane
    Consultant born in April 1968
    Individual (1 offspring)
    Officer
    icon of calendar 1999-04-01 ~ 2006-09-28
    OF - Director → CIF 0
  • 3
    Rice, Anthony Jan
    Solicitor born in March 1974
    Individual (30 offsprings)
    Officer
    icon of calendar 2019-02-28 ~ 2021-03-02
    OF - Director → CIF 0
  • 4
    Keunen, Victor
    Individual (4 offsprings)
    Officer
    icon of calendar 1999-04-01 ~ 1999-04-01
    OF - Secretary → CIF 0
  • 5
    Kingdon, Alice
    Individual (3 offsprings)
    Officer
    icon of calendar 2000-01-13 ~ 2005-05-01
    OF - Secretary → CIF 0
  • 6
    Kingdon, Matthew
    Consultant born in March 1963
    Individual (2 offsprings)
    Officer
    icon of calendar 1999-04-01 ~ 2019-02-28
    OF - Director → CIF 0
    Mr Matthew Kingdon
    Born in March 1963
    Individual (2 offsprings)
    Person with significant control
    icon of calendar 2016-04-06 ~ 2019-02-28
    PE - Ownership of voting rights - More than 25% but not more than 50% → CIF 0
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
  • 7
    Pajwani, Salil
    Marketing born in July 1964
    Individual (4 offsprings)
    Officer
    icon of calendar 2003-01-01 ~ 2019-02-28
    OF - Director → CIF 0
  • 8
    Price, Robin Mark Dodgson
    Commercial Director born in April 1956
    Individual (10 offsprings)
    Officer
    icon of calendar 2009-12-15 ~ 2013-10-08
    OF - Director → CIF 0
  • 9
    Hargreaves, Simon John
    Consultant born in January 1963
    Individual (14 offsprings)
    Officer
    icon of calendar 2018-04-01 ~ 2019-02-28
    OF - Director → CIF 0
  • 10
    Berg, Barrie
    Director born in September 1961
    Individual
    Officer
    icon of calendar 2014-01-09 ~ 2014-06-24
    OF - Director → CIF 0
  • 11
    Parsons, Edward
    Accountant born in May 1967
    Individual
    Officer
    icon of calendar 2005-01-01 ~ 2006-10-13
    OF - Director → CIF 0
  • 12
    Hoare, Julia
    Individual (16 offsprings)
    Officer
    icon of calendar 1999-04-01 ~ 2000-01-13
    OF - Secretary → CIF 0
    Hoare, Julia Louise
    Accountant
    Individual (16 offsprings)
    Officer
    icon of calendar 2005-05-01 ~ 2018-05-04
    OF - Secretary → CIF 0
  • 13
    Allan, David
    Director born in November 1963
    Individual (15 offsprings)
    Officer
    icon of calendar 1999-04-01 ~ 2019-02-28
    OF - Director → CIF 0
    Mr David Allan
    Born in November 1963
    Individual (15 offsprings)
    Person with significant control
    icon of calendar 2016-04-06 ~ 2019-02-28
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
    PE - Ownership of voting rights - More than 25% but not more than 50% → CIF 0
  • 14
    Rowe, Patrick Brian Francis
    Solicitor born in November 1964
    Individual (41 offsprings)
    Officer
    icon of calendar 2019-02-28 ~ 2021-03-02
    OF - Director → CIF 0
parent relation
Company in focus

?WHAT IF! HOLDINGS LIMITED

Previous name
? WHAT IF ! LIMITED - 1999-06-30
Standard Industrial Classification
70100 - Activities Of Head Offices
Related profiles found in government register
  • ?WHAT IF! HOLDINGS LIMITED
    Info
    ? WHAT IF ! LIMITED - 1999-06-30
    Registered number 03745474
    icon of addressC/o Quantuma Advisory Limited High Holborn House, 52-54 High Holborn, London WC1V 6RL
    PRIVATE LIMITED COMPANY incorporated on 1999-04-01 and dissolved on 2023-09-05 (24 years 5 months). The company status is Dissolved.
    CIF 0
  • ?WHAT IF! HOLDINGS LIMITED
    S
    Registered number 3745474
    icon of address30, Fenchurch Street, London, England, EC3M 3BD
    Private Company Limited By Shares in Companies House Uk, England
    CIF 1
  • ?WHAT IF! HOLDINGS LIMITED
    S
    Registered number 3745474
    icon of address30, Fenchurch Street, London, United Kingdom, EC3M 3BD
    Private Company Limited By Shares in Companies House Uk, England
    CIF 2
  • ?WHAT IF! HOLDINGS LIMITED
    S
    Registered number 3745474
    icon of address5th Floor, 89 New Bond Street, London, England, W1S 1DA
    Private Company Limited By Shares in Companies House Uk, England And Wales
    CIF 3
(more)
child relation
Offspring entities and appointments
Active 4
  • 1
    icon of addressC/o Quantuma Advisory Limited High Holborn House, 52-54 High Holborn, London
    Dissolved Corporate (5 parents)
    Person with significant control
    icon of calendar 2016-04-06 ~ dissolved
    CIF 2 - Ownership of shares – 75% or more → OE
    CIF 2 - Right to appoint or remove directors → OE
    CIF 2 - Ownership of voting rights - 75% or more → OE
  • 2
    ?WHAT IF! UKI VENTURES LIMITED - 2002-05-16
    icon of address5th Floor 89 New Bond Street, London
    Dissolved Corporate (3 parents)
    Person with significant control
    icon of calendar 2016-04-06 ~ dissolved
    CIF 3 - Ownership of voting rights - 75% or more → OE
    CIF 3 - Ownership of shares – 75% or more → OE
  • 3
    ? WHAT IF ! (HOLDINGS) LIMITED - 1999-06-30
    icon of addressC/o Quantuma Advisory Limited High Holborn House, 52-54 High Holborn, London
    Dissolved Corporate (3 parents, 2 offsprings)
    Person with significant control
    icon of calendar 2016-04-06 ~ dissolved
    CIF 1 - Ownership of shares – 75% or more → OE
    CIF 1 - Ownership of voting rights - 75% or more → OE
    CIF 1 - Right to appoint or remove directors → OE
  • 4
    icon of address5th Floor, 89 New Bond Street, London
    Dissolved Corporate (3 parents)
    Person with significant control
    icon of calendar 2016-04-06 ~ dissolved
    CIF 4 - Ownership of shares – 75% or more → OE
    CIF 4 - Ownership of voting rights - 75% or more → OE

qrcode

Privacy notice

Terms and conditions

The content of this website is protected by AgonGuard.

© 2022-2025 Polylogarithmic Technology Ltd (Registered in England and Wales No. 14256313). All rights reserved.

Contains public sector information retrieved at 12 November 2025 and licensed under the Open Government Licence v3.0.