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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers 8
  • 1
    Mckeown, Tyson Jamie
    Born in February 1973
    Individual (4 offsprings)
    Officer
    2024-11-11 ~ now
    OF - Director → CIF 0
  • 2
    Naicker, Sherissa
    Born in March 1992
    Individual (3 offsprings)
    Officer
    2024-11-11 ~ now
    OF - Director → CIF 0
  • 3
    Miller, John Leslie
    Born in April 1986
    Individual (6 offsprings)
    Officer
    2024-09-06 ~ now
    OF - Director → CIF 0
  • 4
    Brennan, David
    Director born in July 1986
    Individual (1 offspring)
    Officer
    2024-02-16 ~ 2024-11-11
    OF - Director → CIF 0
  • 5
    Morrell, Thomas Frederick Richard
    Chartered Accountant born in May 1984
    Individual (20 offsprings)
    Officer
    2022-08-08 ~ 2024-09-06
    OF - Director → CIF 0
  • 6
    Barroll Brown, Edward
    Born in May 1980
    Individual (45 offsprings)
    Officer
    2022-07-29 ~ 2024-09-06
    OF - Director → CIF 0
  • 7
    Whitley Chambers, Don Street, St Helier, Jersey
    Corporate (2 offsprings)
    Person with significant control
    2022-07-29 ~ 2022-08-03
    PE - Ownership of voting rights - 75% or moreCIF 0
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of shares – 75% or moreCIF 0
  • 8
    BRAND TRACTION HOLDINGS LIMITED
    - now 14274269
    PROQUO AI HOLDINGS LIMITED - 2025-03-06 14274269
    MARKETING AI HOLDINGS LIMITED - 2022-08-09 14274269
    Michelin House, 81 Fulham Road, London, England
    Active Corporate (7 parents, 1 offspring)
    Person with significant control
    2022-08-03 ~ now
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of voting rights - 75% or moreCIF 0
    PE - Ownership of shares – 75% or moreCIF 0
parent relation
Company in focus

BRAND TRACTION LIMITED

Period: 2025-03-06 ~ now
Company number: 14264902
Registered names
BRAND TRACTION LIMITED - now
Standard Industrial Classification
62012 - Business And Domestic Software Development
Brief company account
Intangible Assets
381,034 GBP2025-12-31
439,874 GBP2024-12-31
Debtors
248,286 GBP2025-12-31
509,863 GBP2024-12-31
Cash at bank and in hand
197,516 GBP2025-12-31
15,943 GBP2024-12-31
Current Assets
445,802 GBP2025-12-31
525,806 GBP2024-12-31
Net Current Assets/Liabilities
-8,567 GBP2025-12-31
251,833 GBP2024-12-31
Total Assets Less Current Liabilities
372,467 GBP2025-12-31
691,707 GBP2024-12-31
Creditors
Amounts falling due after one year
-7,899,590 GBP2025-12-31
-7,295,302 GBP2024-12-31
Net Assets/Liabilities
-7,527,123 GBP2025-12-31
-6,603,595 GBP2024-12-31
Intangible Assets - Gross Cost
Goodwill
580,869 GBP2025-12-31
580,869 GBP2024-12-31
Intangible Assets - Accumulated Amortisation & Impairment
Goodwill
199,835 GBP2025-12-31
140,995 GBP2024-12-31
Intangible Assets - Increase From Amortisation Charge for Year
Goodwill
58,840 GBP2025-01-01 ~ 2025-12-31
Intangible Assets
Goodwill
381,034 GBP2025-12-31
439,874 GBP2024-12-31
Property, Plant & Equipment - Gross Cost
Computers
49,291 GBP2025-12-31
49,291 GBP2024-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Computers
49,291 GBP2025-12-31
49,291 GBP2024-12-31
Amount of value-added tax that is recoverable
Amounts falling due within one year
22,675 GBP2024-12-31
Trade Debtors/Trade Receivables
Amounts falling due within one year
86,426 GBP2025-12-31
83,938 GBP2024-12-31
Prepayments/Accrued Income
Amounts falling due within one year
22,085 GBP2025-12-31
99,187 GBP2024-12-31
Other Debtors
Amounts falling due within one year
139,775 GBP2025-12-31
304,063 GBP2024-12-31
Debtors
Amounts falling due within one year
248,286 GBP2025-12-31
509,863 GBP2024-12-31
Bank Borrowings/Overdrafts
Amounts falling due within one year
213,095 GBP2025-12-31
100,000 GBP2024-12-31
Amount of value-added tax that is payable
Amounts falling due within one year
4,599 GBP2025-12-31
Trade Creditors/Trade Payables
Amounts falling due within one year
54,520 GBP2025-12-31
76,828 GBP2024-12-31
Taxation/Social Security Payable
Amounts falling due within one year
20,768 GBP2025-12-31
88,448 GBP2024-12-31
Accrued Liabilities
Amounts falling due within one year
3,805 GBP2025-12-31
Average Number of Employees
62025-01-01 ~ 2025-12-31
82024-01-01 ~ 2024-12-31

  • BRAND TRACTION LIMITED
    Info
    PROQUO AI INTERNATIONAL LIMITED - 2025-03-06
    MARKETING AI LIMITED - 2025-03-06
    Registered number 14264902
    85 First Floor Great Portland Street, London, Greater London W1W 7LT
    PRIVATE LIMITED COMPANY incorporated on 2022-07-29 (3 years 9 months). The status of the company number is Active.
    The last date of confirmation statement was made at 2025-09-27
    CIF 0
child relation
Offspring entities and appointments 0
  • Not found in our database.

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Contains public sector information retrieved at 22 April 2026 and licensed under the Open Government Licence v3.0.