The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 4
  • 1
    Naicker, Sherissa
    Company Director born in March 1992
    Individual (3 offsprings)
    Officer
    2024-11-11 ~ now
    OF - Director → CIF 0
  • 2
    Miller, John Leslie
    Finance Director born in April 1986
    Individual (5 offsprings)
    Officer
    2024-09-06 ~ now
    OF - Director → CIF 0
  • 3
    Mckeown, Tyson Jamie
    Company Director born in February 1973
    Individual (3 offsprings)
    Officer
    2024-11-11 ~ now
    OF - Director → CIF 0
  • 4
    BRAND TRACTION HOLDINGS LIMITED - now
    MARKETING AI HOLDINGS LIMITED - 2022-08-09
    Michelin House, 81 Fulham Road, London, England
    Active Corporate (4 parents, 1 offspring)
    Net Assets/Liabilities (Company account)
    4,974,571 GBP2023-12-31
    Person with significant control
    2022-08-03 ~ now
    PE - Ownership of shares – 75% or more → CIF 0
    PE - Ownership of voting rights - 75% or more → CIF 0
    PE - Right to appoint or remove directors → CIF 0
Ceased 4
  • 1
    Brennan, David
    Director born in July 1986
    Individual
    Officer
    2024-02-16 ~ 2024-11-11
    OF - Director → CIF 0
  • 2
    Morrell, Thomas Frederick Richard
    Chartered Accountant born in May 1984
    Individual (1 offspring)
    Officer
    2022-08-08 ~ 2024-09-06
    OF - Director → CIF 0
  • 3
    Barroll Brown, Edward
    Director born in May 1980
    Individual (17 offsprings)
    Officer
    2022-07-29 ~ 2024-09-06
    OF - Director → CIF 0
  • 4
    Whitley Chambers, Don Street, St Helier, Jersey
    Corporate
    Person with significant control
    2022-07-29 ~ 2022-08-03
    PE - Ownership of shares – 75% or more → CIF 0
    PE - Ownership of voting rights - 75% or more → CIF 0
    PE - Right to appoint or remove directors → CIF 0
parent relation
Company in focus

BRAND TRACTION LIMITED

Previous names
PROQUO AI INTERNATIONAL LIMITED - 2025-03-06
MARKETING AI LIMITED - 2022-08-09
Standard Industrial Classification
62012 - Business And Domestic Software Development
Brief company account
Intangible Assets
439,874 GBP2024-12-31
498,521 GBP2023-12-31
Debtors
509,863 GBP2024-12-31
164,250 GBP2023-12-31
Cash at bank and in hand
15,943 GBP2024-12-31
50,529 GBP2023-12-31
Current Assets
525,806 GBP2024-12-31
214,779 GBP2023-12-31
Net Current Assets/Liabilities
251,833 GBP2024-12-31
-541,793 GBP2023-12-31
Total Assets Less Current Liabilities
691,707 GBP2024-12-31
-43,272 GBP2023-12-31
Creditors
Amounts falling due after one year
-7,295,302 GBP2024-12-31
-4,869,428 GBP2023-12-31
Net Assets/Liabilities
-6,603,595 GBP2024-12-31
-5,262,700 GBP2023-12-31
Intangible Assets - Gross Cost
Goodwill
580,869 GBP2024-12-31
580,869 GBP2023-12-31
Intangible Assets - Accumulated Amortisation & Impairment
Goodwill
140,995 GBP2024-12-31
82,348 GBP2023-12-31
Intangible Assets - Increase From Amortisation Charge for Year
Goodwill
58,647 GBP2024-01-01 ~ 2024-12-31
Intangible Assets
Goodwill
439,874 GBP2024-12-31
498,521 GBP2023-12-31
Property, Plant & Equipment - Gross Cost
Computers
49,291 GBP2024-12-31
49,291 GBP2023-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Computers
49,291 GBP2024-12-31
49,291 GBP2023-12-31
Amount of value-added tax that is recoverable
Amounts falling due within one year
22,675 GBP2024-12-31
55 GBP2023-12-31
Trade Debtors/Trade Receivables
Amounts falling due within one year
83,938 GBP2024-12-31
103,922 GBP2023-12-31
Prepayments/Accrued Income
Amounts falling due within one year
99,187 GBP2024-12-31
60,273 GBP2023-12-31
Other Debtors
Amounts falling due within one year
304,063 GBP2024-12-31
Debtors
Amounts falling due within one year
509,863 GBP2024-12-31
164,250 GBP2023-12-31
Bank Borrowings/Overdrafts
Amounts falling due within one year
100,000 GBP2024-12-31
Trade Creditors/Trade Payables
Amounts falling due within one year
76,828 GBP2024-12-31
86,595 GBP2023-12-31
Amounts owed to group undertakings and participating interests
Amounts falling due within one year
480,000 GBP2023-12-31
Taxation/Social Security Payable
Amounts falling due within one year
88,448 GBP2024-12-31
31,743 GBP2023-12-31
Other Creditors
Amounts falling due within one year
2,390 GBP2023-12-31
Accrued Liabilities
Amounts falling due within one year
77,228 GBP2023-12-31
Average Number of Employees
82024-01-01 ~ 2024-12-31
142023-01-01 ~ 2023-12-31
  • BRAND TRACTION LIMITED
    Info
    PROQUO AI INTERNATIONAL LIMITED - 2025-03-06
    MARKETING AI LIMITED - 2022-08-09
    Registered number 14264902
    Michelin House 81 Fulham Road, London, Greater London SW3 6RD
    Private Limited Company incorporated on 2022-07-29 (2 years 11 months). The company status is Active.
    The last date of confirmation statement was made at 2024-09-27
    CIF 0
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.

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Contains public sector information retrieved at 24 April 2025 and licensed under the Open Government Licence v3.0.