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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 4
  • 1
    Mckeown, Tyson Jamie
    Born in March 1973
    Individual (3 offsprings)
    Officer
    icon of calendar 2024-12-10 ~ now
    OF - Director → CIF 0
  • 2
    Naicker, Sherissa
    Born in March 1992
    Individual (3 offsprings)
    Officer
    icon of calendar 2024-12-10 ~ now
    OF - Director → CIF 0
  • 3
    Miller, John Leslie
    Born in May 1986
    Individual (5 offsprings)
    Officer
    icon of calendar 2024-12-10 ~ now
    OF - Director → CIF 0
  • 4
    icon of address81, Norroy Road, London, Greater London, England
    Active Corporate (4 parents, 1 offspring)
    Person with significant control
    icon of calendar 2024-12-10 ~ now
    PE - Ownership of voting rights - 75% or moreCIF 0
    PE - Right to appoint or remove directorsCIF 0
    PE - Ownership of shares – 75% or moreCIF 0
Ceased 3
  • 1
    Morrell, Thomas Frederick Richard
    Chartered Accountant born in May 1984
    Individual (1 offspring)
    Officer
    icon of calendar 2022-08-08 ~ 2024-09-06
    OF - Director → CIF 0
  • 2
    Brown, Edward Barroll
    Director born in May 1980
    Individual (22 offsprings)
    Officer
    icon of calendar 2022-08-03 ~ 2024-12-10
    OF - Director → CIF 0
  • 3
    icon of addressWhiteley Chambers, Don Street, St Helier, Jersey
    Corporate
    Person with significant control
    2022-08-03 ~ 2024-12-10
    PE - Ownership of shares – More than 50% but less than 75%CIF 0
    PE - Ownership of voting rights - More than 50% but less than 75%CIF 0
    PE - Right to appoint or remove directorsCIF 0
parent relation
Company in focus

BRAND TRACTION HOLDINGS LIMITED

Previous names
MARKETING AI HOLDINGS LIMITED - 2022-08-09
PROQUO AI HOLDINGS LIMITED - 2025-03-06
Standard Industrial Classification
64301 - Activities Of Investment Trusts
Brief company account
Intangible Assets
171,795 GBP2024-12-31
171,795 GBP2023-12-31
Amounts invested in assets
1 GBP2024-12-31
1 GBP2023-12-31
Fixed Assets
171,796 GBP2024-12-31
171,796 GBP2023-12-31
Debtors
7,048,272 GBP2024-12-31
6,982,853 GBP2023-12-31
Cash at bank and in hand
760,835 GBP2023-12-31
Current Assets
7,048,272 GBP2024-12-31
7,743,688 GBP2023-12-31
Net Current Assets/Liabilities
4,808,273 GBP2024-12-31
5,740,138 GBP2023-12-31
Total Assets Less Current Liabilities
4,980,069 GBP2024-12-31
5,911,934 GBP2023-12-31
Net Assets/Liabilities
4,253,624 GBP2024-12-31
4,974,571 GBP2023-12-31
Intangible Assets - Gross Cost
Goodwill
171,795 GBP2024-12-31
171,795 GBP2023-12-31
Intangible Assets
Goodwill
171,795 GBP2024-12-31
171,795 GBP2023-12-31
Amount of value-added tax that is recoverable
Amounts falling due within one year
7,600 GBP2024-12-31
7,624 GBP2023-12-31
Prepayments/Accrued Income
Amounts falling due within one year
1,875 GBP2023-12-31
Debtors
Amounts falling due within one year
7,600 GBP2024-12-31
489,499 GBP2023-12-31
Trade Creditors/Trade Payables
Amounts falling due within one year
3,550 GBP2023-12-31
Other Creditors
Amounts falling due within one year
2,239,999 GBP2024-12-31
2,000,000 GBP2023-12-31
Average Number of Employees
32024-01-01 ~ 2024-12-31
22023-01-01 ~ 2023-12-31

Related profiles found in government register
  • BRAND TRACTION HOLDINGS LIMITED
    Info
    MARKETING AI HOLDINGS LIMITED - 2022-08-09
    PROQUO AI HOLDINGS LIMITED - 2022-08-09
    Registered number 14274269
    icon of address85 Great Portland Street, First Floor, London W1W 7LT
    PRIVATE LIMITED COMPANY incorporated on 2022-08-03 (3 years 5 months). The company status is Active.
    The last date of confirmation statement was made at 2025-04-24
    CIF 0
  • PROQUO AI HOLDINGS LIMITED
    S
    Registered number 14274269
    icon of addressMichelin House, 81 Fulham Road, London, England, SW3 6RD
    Private Limited Company in Companies House Of England And Wales, England
    CIF 1
child relation
Offspring entities and appointments
Active 1
  • PROQUO AI INTERNATIONAL LIMITED - 2025-03-06
    MARKETING AI LIMITED - 2022-08-09
    icon of address85 First Floor Great Portland Street, London, Greater London, England
    Active Corporate (4 parents)
    Net Assets/Liabilities (Company account)
    -6,603,595 GBP2024-12-31
    Person with significant control
    icon of calendar 2022-08-03 ~ now
    CIF 1 - Ownership of shares – 75% or moreOE
    CIF 1 - Ownership of voting rights - 75% or moreOE
    CIF 1 - Right to appoint or remove directorsOE

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Contains public sector information retrieved at 12 November 2025 and licensed under the Open Government Licence v3.0.