The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 4
  • 1
    Magalhaes, Ricardo
    Company Director born in August 1978
    Individual (1 offspring)
    Officer
    2022-09-01 ~ now
    OF - director → CIF 0
  • 2
    Saville, Mark John
    Company Director born in March 1962
    Individual (4 offsprings)
    Officer
    2023-02-09 ~ now
    OF - director → CIF 0
  • 3
    Archibald, Stewart
    Director born in February 1982
    Individual (2 offsprings)
    Officer
    2021-04-01 ~ now
    OF - director → CIF 0
  • 4
    118, Fourth Floor, Rue Du Rhone, 1204 Geneva, Switzerland
    Corporate (1 offspring)
    Person with significant control
    2021-11-05 ~ now
    PE - Ownership of shares – 75% or more → CIF 0
    PE - Ownership of voting rights - 75% or more → CIF 0
Ceased 4
  • 1
    Mctaggart, Stuart
    Director born in October 1987
    Individual
    Officer
    2021-04-01 ~ 2025-03-05
    OF - director → CIF 0
  • 2
    Swan, Martin Alexander
    Director born in May 1959
    Individual (1 offspring)
    Officer
    2021-04-01 ~ 2023-01-31
    OF - director → CIF 0
  • 3
    Alison Elizabeth Morgan
    Born in April 1977
    Individual (1 offspring)
    Person with significant control
    2021-02-26 ~ 2021-11-05
    PE - Ownership of shares – More than 25% but not more than 50% → CIF 0
  • 4
    Morgan, David Martin
    Director born in September 1972
    Individual (6 offsprings)
    Officer
    2021-01-27 ~ 2021-11-15
    OF - director → CIF 0
    Mr David Martin Morgan
    Born in September 1972
    Individual (6 offsprings)
    Person with significant control
    2021-01-27 ~ 2021-11-05
    PE - Ownership of shares – More than 50% but less than 75% → CIF 0
    PE - Ownership of voting rights - 75% or more → CIF 0
    PE - Right to appoint or remove directors → CIF 0
parent relation
Company in focus

SERIAL AFFINITY LTD

Previous name
SERIAL AFFINITY HOLDINGS LTD - 2021-05-21
Standard Industrial Classification
62090 - Other Information Technology Service Activities
Brief company account
Property, Plant & Equipment
79,884 GBP2023-12-31
103,879 GBP2022-12-31
Debtors
150,937 GBP2023-12-31
79,432 GBP2022-12-31
Cash at bank and in hand
470,461 GBP2023-12-31
254,771 GBP2022-12-31
Current Assets
1,116,542 GBP2023-12-31
762,382 GBP2022-12-31
Creditors
Current, Amounts falling due within one year
-673,872 GBP2023-12-31
-377,774 GBP2022-12-31
Net Current Assets/Liabilities
442,670 GBP2023-12-31
384,608 GBP2022-12-31
Total Assets Less Current Liabilities
522,554 GBP2023-12-31
488,487 GBP2022-12-31
Net Assets/Liabilities
513,773 GBP2023-12-31
476,164 GBP2022-12-31
Equity
Called up share capital
727,682 GBP2023-12-31
727,682 GBP2022-12-31
Retained earnings (accumulated losses)
-213,909 GBP2023-12-31
-251,518 GBP2022-12-31
Equity
513,773 GBP2023-12-31
476,164 GBP2022-12-31
Average Number of Employees
522023-01-01 ~ 2023-12-31
462022-01-01 ~ 2022-12-31
Property, Plant & Equipment - Gross Cost
Plant and equipment
183,058 GBP2023-12-31
152,665 GBP2022-12-31
Furniture and fittings
40,667 GBP2023-12-31
30,620 GBP2022-12-31
Property, Plant & Equipment - Gross Cost
223,725 GBP2023-12-31
183,285 GBP2022-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Plant and equipment
125,982 GBP2023-12-31
69,080 GBP2022-12-31
Furniture and fittings
17,859 GBP2023-12-31
10,326 GBP2022-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
143,841 GBP2023-12-31
79,406 GBP2022-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Plant and equipment
56,902 GBP2023-01-01 ~ 2023-12-31
Furniture and fittings
7,533 GBP2023-01-01 ~ 2023-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
64,435 GBP2023-01-01 ~ 2023-12-31
Property, Plant & Equipment
Plant and equipment
57,076 GBP2023-12-31
83,585 GBP2022-12-31
Furniture and fittings
22,808 GBP2023-12-31
20,294 GBP2022-12-31
Trade Debtors/Trade Receivables
Current
6,333 GBP2023-12-31
0 GBP2022-12-31
Other Debtors
Amounts falling due within one year
144,604 GBP2023-12-31
79,432 GBP2022-12-31
Debtors
Current, Amounts falling due within one year
150,937 GBP2023-12-31
79,432 GBP2022-12-31
Trade Creditors/Trade Payables
Current
59,800 GBP2023-12-31
39,555 GBP2022-12-31
Other Creditors
Current
493,715 GBP2023-12-31
225,698 GBP2022-12-31
Creditors
Current
673,872 GBP2023-12-31
377,774 GBP2022-12-31
Related profiles found in government register
  • SERIAL AFFINITY LTD
    Info
    SERIAL AFFINITY HOLDINGS LTD - 2021-05-21
    Registered number SC687291
    Titanium 1 Kings Inch Place, Renfrew PA4 8WF
    Private Limited Company incorporated on 2021-01-27 (4 years 4 months). The company status is Active.
    The last date of confirmation statement was made at 2025-03-23
    CIF 0
  • SERIAL AFFINITY HOLDINGS LTD.
    S
    Registered number missing
    Titanium 1, Kings Inch Place, Renfrew, Scotland, PA4 8WF
    Limited Company
    CIF 1
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.
Ceased 1
  • SERIAL AFFINITY LTD - 2021-05-21
    Titanium 1 Kings Inch Place, Renfrew, Scotland
    Corporate (2 parents, 1 offspring)
    Equity (Company account)
    2,318,437 GBP2023-12-31
    Person with significant control
    2021-02-26 ~ 2021-03-18
    CIF 1 - Ownership of shares – 75% or more → OE
    CIF 1 - Ownership of voting rights - 75% or more → OE
    CIF 1 - Right to appoint or remove directors → OE

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Contains public sector information retrieved at 24 April 2025 and licensed under the Open Government Licence v3.0.