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The above diagram shows the color scheme of the layout in the main result page. The parent entities and officers are those entities, including individual and legal persons, have significant controls over the company in focus. The offspring entities and appointments are those entities that the company in focus can influence on.

Clicking the links on parent entities or officers, and offspring entities or managed companies will put them in focus and show upstream or downstream connections. In general, ascendant entities can be found by moving toward upstream, and descendant entities are by toward downstream. In this way, progenitor entities such as grandparent companies (parents of parent), sibling companies (children of parent), partner companies (parents of child), and progeny entities such as grandchild companies (children of child) can be found easily.

Parent entities and officers
Active 3
  • 1
    Olver, James Patrick
    Born in September 1984
    Individual (4 offsprings)
    Officer
    icon of calendar 2025-09-15 ~ now
    OF - Director → CIF 0
  • 2
    Magalhaes, Ricardo
    Born in August 1978
    Individual (1 offspring)
    Officer
    icon of calendar 2022-09-01 ~ now
    OF - Director → CIF 0
  • 3
    icon of address118, Fourth Floor, Rue Du Rhone, 1204 Geneva, Switzerland
    Corporate (1 offspring)
    Person with significant control
    icon of calendar 2021-11-05 ~ now
    PE - Ownership of voting rights - 75% or moreCIF 0
    PE - Ownership of shares – 75% or moreCIF 0
Ceased 6
  • 1
    Mctaggart, Stuart
    Director born in October 1987
    Individual
    Officer
    icon of calendar 2021-04-01 ~ 2025-03-05
    OF - Director → CIF 0
  • 2
    Morgan, David Martin
    Director born in September 1972
    Individual (6 offsprings)
    Officer
    icon of calendar 2021-01-27 ~ 2021-11-15
    OF - Director → CIF 0
    Mr David Martin Morgan
    Born in September 1972
    Individual (6 offsprings)
    Person with significant control
    icon of calendar 2021-01-27 ~ 2021-11-05
    PE - Ownership of voting rights - 75% or moreCIF 0
    PE - Ownership of shares – More than 50% but less than 75%CIF 0
    PE - Right to appoint or remove directorsCIF 0
  • 3
    Swan, Martin Alexander
    Director born in May 1959
    Individual (1 offspring)
    Officer
    icon of calendar 2021-04-01 ~ 2023-01-31
    OF - Director → CIF 0
  • 4
    Alison Elizabeth Morgan
    Born in April 1977
    Individual (1 offspring)
    Person with significant control
    icon of calendar 2021-02-26 ~ 2021-11-05
    PE - Ownership of shares – More than 25% but not more than 50%CIF 0
  • 5
    Archibald, Stewart
    Director born in February 1982
    Individual (1 offspring)
    Officer
    icon of calendar 2021-04-01 ~ 2025-09-15
    OF - Director → CIF 0
    Archibald, Stewart
    Born in February 1982
    Individual (1 offspring)
    icon of calendar 2025-09-15 ~ 2025-11-01
    OF - Director → CIF 0
  • 6
    Saville, Mark John
    Company Director born in March 1962
    Individual (3 offsprings)
    Officer
    icon of calendar 2023-02-09 ~ 2025-09-15
    OF - Director → CIF 0
    Saville, Mark John
    Born in March 1962
    Individual (3 offsprings)
    icon of calendar 2025-09-15 ~ 2025-11-01
    OF - Director → CIF 0
parent relation
Company in focus

SERIAL AFFINITY LTD

Previous name
SERIAL AFFINITY HOLDINGS LTD - 2021-05-21
Standard Industrial Classification
62090 - Other Information Technology Service Activities
Brief company account
Property, Plant & Equipment
46,727 GBP2024-12-31
79,884 GBP2023-12-31
Debtors
161,068 GBP2024-12-31
150,937 GBP2023-12-31
Cash at bank and in hand
399,258 GBP2024-12-31
470,461 GBP2023-12-31
Current Assets
925,851 GBP2024-12-31
1,116,542 GBP2023-12-31
Creditors
Current, Amounts falling due within one year
-673,872 GBP2023-12-31
Net Current Assets/Liabilities
525,669 GBP2024-12-31
442,670 GBP2023-12-31
Total Assets Less Current Liabilities
572,396 GBP2024-12-31
522,554 GBP2023-12-31
Net Assets/Liabilities
569,889 GBP2024-12-31
513,773 GBP2023-12-31
Equity
Called up share capital
727,682 GBP2024-12-31
727,682 GBP2023-12-31
Retained earnings (accumulated losses)
-157,793 GBP2024-12-31
-213,909 GBP2023-12-31
Equity
569,889 GBP2024-12-31
513,773 GBP2023-12-31
Average Number of Employees
442024-01-01 ~ 2024-12-31
522023-01-01 ~ 2023-12-31
Property, Plant & Equipment - Gross Cost
Plant and equipment
194,652 GBP2024-12-31
183,058 GBP2023-12-31
Furniture and fittings
41,613 GBP2024-12-31
40,667 GBP2023-12-31
Property, Plant & Equipment - Gross Cost
236,265 GBP2024-12-31
223,725 GBP2023-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
Plant and equipment
163,415 GBP2024-12-31
125,982 GBP2023-12-31
Furniture and fittings
26,123 GBP2024-12-31
17,859 GBP2023-12-31
Property, Plant & Equipment - Accumulated Depreciation & Impairment
189,538 GBP2024-12-31
143,841 GBP2023-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
Plant and equipment
37,433 GBP2024-01-01 ~ 2024-12-31
Furniture and fittings
8,264 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment - Increase From Depreciation Charge for Year
45,697 GBP2024-01-01 ~ 2024-12-31
Property, Plant & Equipment
Plant and equipment
31,237 GBP2024-12-31
57,076 GBP2023-12-31
Furniture and fittings
15,490 GBP2024-12-31
22,808 GBP2023-12-31
Trade Debtors/Trade Receivables
Current
0 GBP2024-12-31
6,333 GBP2023-12-31
Other Debtors
Amounts falling due within one year
161,068 GBP2024-12-31
144,604 GBP2023-12-31
Debtors
Amounts falling due within one year, Current
161,068 GBP2024-12-31
Current, Amounts falling due within one year
150,937 GBP2023-12-31
Trade Creditors/Trade Payables
Current
97,001 GBP2024-12-31
59,800 GBP2023-12-31
Other Creditors
Current
190,810 GBP2024-12-31
493,715 GBP2023-12-31
Creditors
Current
400,182 GBP2024-12-31
673,872 GBP2023-12-31

Related profiles found in government register
  • SERIAL AFFINITY LTD
    Info
    SERIAL AFFINITY HOLDINGS LTD - 2021-05-21
    Registered number SC687291
    icon of addressTitanium 1 Kings Inch Place, Renfrew PA4 8WF
    PRIVATE LIMITED COMPANY incorporated on 2021-01-27 (4 years 10 months). The company status is Active.
    The last date of confirmation statement was made at 2025-03-23
    CIF 0
  • SERIAL AFFINITY HOLDINGS LTD.
    S
    Registered number missing
    icon of addressTitanium 1, Kings Inch Place, Renfrew, Scotland, PA4 8WF
    Limited Company
    CIF 1
child relation
Offspring entities and appointments
Active 0
  • Not found in our database.
Ceased 1
  • SERIAL AFFINITY LTD - 2021-05-21
    icon of addressTitanium 1 Kings Inch Place, Renfrew, Scotland
    Active Corporate (2 parents, 1 offspring)
    Equity (Company account)
    2,293,862 GBP2024-12-31
    Person with significant control
    icon of calendar 2021-02-26 ~ 2021-03-18
    CIF 1 - Ownership of shares – 75% or more OE
    CIF 1 - Ownership of voting rights - 75% or more OE
    CIF 1 - Right to appoint or remove directors OE

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Contains public sector information retrieved at 12 November 2025 and licensed under the Open Government Licence v3.0.